The Brand Collaborative Podcast
Zahra Cruzan
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The Brand Collaborative Podcast is brought to you by the founders of Brand Author, a leading Texas based Advertising firm that specializes in Branding. This program takes a deep dive into the science and art behind creating a standout brand. Join Zahra Cruzan and Ian Friedel as they interview experts, discuss case studies, and talk with entrepreneurs leading the next great brands.
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The Brand Collaborative Podcast
Oct 20, 2023
Becoming the Visionary of Your Brand
Join us for an insightful episode with Stephanie Scheller, also known as The Impact Authority, as she shares her incredible journey. With over a decade of expertise in human psychology, Stephanie's story of building her first business from the ground up in just five months is nothing short of inspiring. Having collaborated with 5000+ companies, Stephanie is dedicated to guiding small business owners on the path to creating their greatest impact.
What sets her apart is her unique approach, using the violin to delve into the subconscious psychology behind effective business growth strategies and impactful marketing, making them more accessible and accelerating growth. As a TEDx speaker, two-time best-selling author, and an award-winning entrepreneur, Stephanie also founded Grow Disrupt, a company that designs educational events for ADHD small business owners. In her free time, you'll find Stephanie immersed in her love for the violin, enjoying the Texas Hill Country, or passionately pursuing her art in the garage. Don’t miss this enriching conversation with a true Impact Authority.
Connect with Stephanie:
Website - https://www.growdisrupt.com/
Instagram - https://www.instagram.com/thestephscheller/
YouTube – Fly: An Entrepreneur’s Journey
Register here: Grow Retreat 2024
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The Brand Collaborative Podcast
Oct 6, 2023
Telling a Brand Story Through Photography
In this engaging episode, we sit down with Gabriel Garcia, a true Renaissance spirit with a heart as big as his imagination. Although he hails from the vibrant city of San Antonio, Gabriel's upbringing was marked by a unique duality, spending formative years in the rich cultural tapestry of South Carolina. This diverse background infused him with a distinctive perspective that would later shape his creative journey. Gabriel's early professional life was firmly rooted in the world of construction, where he honed his skills for over a decade.
However, it was a moment of creative epiphany that led him to boldly shift gears and pursue a career in photography. Over the past ten years, he has mastered the art of visual storytelling, leading to the creation of Summit Creative Group, a thriving agency dedicated to crafting compelling content and innovative brand strategies. Gabriel and his team serve as digital storytellers, helping businesses, organizations, and individuals make their mark in the ever-evolving digital landscape.
Beyond his entrepreneurial endeavors, Gabriel Garcia's commitment to nurturing the creative community is truly remarkable. As the creative director of SA Creatives, he spearheads a vibrant initiative that brings artists and visionaries together, fostering a sense of unity through art and culture. Through creative meet-ups and events, SA Creatives provides invaluable support to budding talents while celebrating the vibrant tapestry of creativity that thrives in San Antonio. Tune in to this episode to discover how Gabriel Garcia's journey serves as a testament to the transformative power of creativity and community.
Connect with Gabriel:
Website - https://summitcreative.group/
Instagram - https://instagram.com/sa.creatives
LinkedIn - https://www.facebook.com/creativebysummit
Topics covered:
6:55 – Gabriel’s journey from construction to photography, driven by a chance opportunity and a passion that evolved into a career.
22:05 – Best practices and rules for integrating stock photos and AI-generated visuals that should align with core values and how to adapt for different campaigns.
35:42 – Why personal connections and shared interests can lead to valuable collaborations in business and creativity.
41:25 – The importance of giving more than taking in business and building confidence in oneself and clients through pro bono work and mentoring.
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The Brand Collaborative Podcast
Nov 3, 2023
Feliz Wean, the Making of a Brand
In this episode of The Brand Collaborative Podcast, we sit down with Carla Goncalves, the founder of Feliz Wean, to delve into the inspiring journey behind her brand. Carla's story begins as a mother of two, facing the daunting challenge of weaning her second son at his second birthday. With relentless cries and a lack of support for mothers like her, Carla took matters into her own hands, embarking on a quest for solutions.
Her discovery of using creative innovation to facilitate weaning paved the way for her brand's unique breast binders and coverings, designed to support child-led weaning. Carla's message goes beyond breastfeeding; it's about empowering mothers to make the choices that best suit their unique journey with their child.
Join us as we uncover the incredible journey of Feliz Wean and the importance of embracing your own path as a mother. Whether you choose to breastfeed or not, it's always about you and your child, and your intuition should be your guide in making the best decisions for your unique experience.
Connect with Carla:
Website - https://www.felizwean.com/
Instagram - https://www.instagram.com/felizwean/
Topics covered:
11:59 – The challenge of finding the right partners and overcoming barriers in product development.
23:28 – The importance of inclusivity and non-judgmental support for mothers during the weaning process.
29:13 – Believing in and being passionate about your product's ability to make a difference in people's lives.
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Your Branding Playbook
Nov 1, 2023
11. TACTICS: Brand Collaborations - why they work and what to consider
Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.
Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode.
If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.
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List Fanatic
3 days ago
The Hottest Brand Collaborations of 2023
#42: What really makes a successful brand collaboration when two big brands come together? In this episode, we pull back the curtain to reveal the secret strategies behind the best brand collabs. You won't believe the creative partnerships formed this year – from game-changing athletic wear to celebrity co-designed fashion lines, we break down all the unique brand mashups and creative marketing campaigns you'll want to know about. The hottest brand collabs this year features Nike, Skims, Prime, NBA, and so much more.
1:00 What makes a successful brand collaboration (In Depth)
9:55 Tiffany and Co. x Nike
13:35 Barbie x Crocs, Nyx, Vans, Impala Skates
20:45 Skims x NBA, WNBA
24:20 Prime x UFC, LA Dodgers, Arsenal, FC Barcelona, Bayern Munich, Israel Adesanya
If you loved this episode, leave us a review with this quick and easy platform! ⭐ We appreciate your time and support as it helps more people find the show. Listen to new episodes every Wednesday at 5 am EST. 🎧 Until next time, Caleb and Morgan.
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