Half Geek Half Human
May 17, 2023
Michael Utley of GoEpps: Digital Marketing and the future of AI
Kicking off season two of the Half Geek Half Human podcast is Michael Utley of GoEpps Digital Marketing. As CEO and founder of the company, Michael is primarily involved in digital marketing strategy, sales, product development, and operations. While he oversees the effectiveness and efficiency of the company, he is also intentional about connecting directly with clients. His days are typically filled with meetings and calls to gauge client satisfaction and welcome new business. At the end of these meetings, Michael always asks clients to determine the usefulness of the interaction. By avoiding assumptions and actively seeking feedback, he ensures the team is always doing its best to provide value in every effort.
Strap into the DeLorean as Michael takes us back to the future where content was king, but now content with a robust publishing strategy rules in digital marketing.
This episode will cover:
* Michael Epps Utley’s origin story
* Digital marketing through the years
* Digital marketing myths
* AI and ChatGPT
* Advice to keep current with digital marketing and technology
Dodgeball Marketing: https://www.dodgeballmarketing.com/
Podcast intro and outro by Claudine Claudio.