The Marketing Book Podcast
Jun 21, 2022
BONUS The Carbon Almanac with Seth Godin and David Meerman Scott
The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott
About the Book:
When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.
The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action.
Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem.
The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next.
Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s…