The Accidental Marketer Podcast
Impact Planning Group
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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
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The Accidental Marketer Podcast
May 26, 2023
Could the Disney Plus Success Lead B2Bs to Go Direct?
In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. The case provides surprising lessons for B2Bs who are considering supplementing their distribution channel with direct-to-end-user communication to create pull-through demand.
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The Accidental Marketers Podcast
Sep 28, 2022
Simplifying Influencer Marketing Solutions With Ryan Hilliard of HypeAuditor
Ryan Hilliard is the General Manager of North America at HypeAuditor. HypeAuditor is an all-in-one platform for influencers, delivering marketing and sales solutions, analytics, workflow insights, and more. The company focuses on simplifying the processes and tools for successful marketing campaigns while providing a customized experience.
Ryan is a North Carolina State University graduate with a bachelor's in marketing. He has more than 10 years of experience in the marketing, sales, and cybersecurity industries. Ryan was previously part of ROI Revolution, Inc. in his hometown of Raleigh, North Carolina before becoming the VP of Marketing at LifeOmic. Today, he is helping businesses and influencers visualize their marketing ideas through more transparent analytical tools. In this episode…
Being competitive in the marketing industry quite often requires a deep understanding of backend tools, analytics, and performance indicators. With today’s technology, it’s possible to display raw data in a structured manner that promotes clarity, candor, and control when it comes to leading a successful marketing campaign.
Ryan Hilliard showcases technological innovation partnered with marketing solutions. His experience in sales, marketing, cybersecurity, and healthcare allows him to have a unique perspective on the value of interpreting data. Ryan’s creative mindset and analytical expertise inspire him to continue developing leading-edge solutions in the ever-changing era of technology.
In this episode of Accidental Marketers Podcast, Josh Elkin and Ben Yost welcome guest Ryan Hilliard, the General Manager for North America at HypeAuditor. Ryan has been in the industry for more than a decade, with a background in building and maintaining full-funnel marketing and sales life cycles. Now, he is delivering transparent marketing solutions and helping agencies and influencers utilize analytical reports for more successful campaigns. Tune in to learn how he does it!
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The Accidental Marketers Podcast
Oct 5, 2022
Company Culture and Marketing Solutions With Greer Lynch of Leaf Logistics
Greer Lynch is the Marketing Lead at Leaf Logistics. Leaf Logistics provides resilient transportation planning and execution to its clients to gain network efficiencies and unlock a forward view of tomorrow's transportation market. The company is building a more transparent industry-wide network that reveals exponentially more opportunities for network coordination.
Greer holds an MBA from the Kellogg School of Management and a BA from Barnard College, Columbia University. She has 15 years of experience in technology marketing and co-founded the software company, AnyMod. Most recently, Greer led Partnerships Marketing for the logistics company, Convoy. In this episode…
The pandemic changed the way we work — including where we work. Many companies have gone fully remote, which has provided workers with unprecedented flexibility. But how do you maintain a solid and engaging culture for a company that doesn’t meet in person?
Bringing people together in a variety of forms is crucial to maintaining and developing your company culture. Leaf Logistics has tackled the challenges of a remote-work world by understanding and believing a good idea can come from anywhere, not just in the office. By ensuring employees have the time and resources to bring the best version of themselves to work, Leaf Logistics has created a healthy and interesting company culture.
In this episode of the Accidental Marketers Podcast, Josh Elkin and Ben Yost welcome Greer Lynch to the show. Greer is the Marketing Lead at Leaf Logistics, which connects shippers, providers, and partners to deliver the future transportation market. Greer shares strategies Leaf Logistics has employed to maintain a healthy company culture, reflects on her career and entrepreneurial experiences, and discusses marketing tips and tools to make people aware of your solution.
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The Accidental Marketer Podcast
Apr 18, 2023
The Different “Flavors” of Marketing
There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible in different organizations. In this podcast the team describes the different roles they’ve seen marketers play in a variety of companies, and the issues that are raised by not having a clear definition of the specific responsibilities marketers should have in a B2B organization.
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The Accidental Marketers Podcast
Sep 14, 2022
Building the Future of Work With Heidi Fung of Arise Daily
Heidi Fung is the Founder and CEO of Arise Daily, a company that specializes in closing the knowledge wealth gap by providing startups and small businesses with expert advice. Arise Daily not only helps experienced professionals connect with clients, but also assists entrepreneurs to scale their business more effectively by allowing them to contract top executives.
Heidi holds a bachelor’s degree in political science from Yale University as well as a master’s degree in politics from the University of Oxford. Before starting Arise Daily, Heidi was an Associate Partner at Monitor Deloitte. In recent years, Heidi became a member of the YaleWomen governing council, among other organizations, as part of her volunteer work. In this episode…
Starting a company is a challenging endeavor as is, but it doesn’t need to be full of stress and doubt. What if there is a way to connect with experienced professionals who could give you valuable advice and help you overcome the various difficulties you are facing in scaling your business?
Heidi Fung is passionate about closing the knowledge wealth gap and matching entrepreneurs with industry experts on a project basis with guaranteed results. Heidi established her company, Arise Daily, on providing unique consulting opportunities to small businesses from marketing and scaling experts. She believes that companies can accomplish — even exceed — their goals if they have the chance to connect with a knowledgable and experienced mentor. Additionally, Arise Daily allows experts to help promising entrepreneurs build the future and get inspired by fresh ideas.
In this episode of Accidental Marketers Podcast, Josh Elkin and Ben Yost welcome guest Heidi Fung, the Founder and CEO of Arise Daily. She shares her tips on overcoming startup difficulties, managing your workload, and navigating the road to consistent results. Heidi also talks about her experience with startups and what helped her the most throughout her career.
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