Feb 9, 2023
A Chai-versation with Co-Founder & CEO of Ode, Jashima Wadehra
Jashima Wadehra is the co-founder and CEO of Ode, a brand strategy, talent management and business development firm catering predominantly to children of immigrant brands, businesses and artists.
While companies rely on third-party metrics, Jashima specializes in taking a “lived experience meets data” approach to representing talent and brands. Specifically from communities whose consumption patterns and preferences are often not aggregated by general marketing data firms or cultural nuances that talent agencies are not well versed in.
Ode’s talent roster has worked with Audiomack, Netflix, Tunecore, Amazon, VEVO, Lincoln Center, Meta, Applaus, Kulture Khazana, Brown Girl Mag, 5XFest, DesiFest and many more on both the talent representation and brand strategy side.
With a background in music journalism, consumer psychology and events, Jashima is the link between brands and companies to create intentional and impactful campaigns.