Leveraging AI to Improve the Multifamily Leasing Experience
Play • 36 min

“AI has taken over so much of what we do ... It was a natural migration that it would find its way to multifamily.” — Brock McLean

AI has seeped into most industries, and multifamily real estate is no exception. Our guest today has been in the real estate industry for 25 years and has evolved alongside real estate technology. Brock MacLean is the EVP & CRO of LeaseHawk and former SVP of Business Development at RealPage and today, he talks us through the role of AI in leasing over at LeaseHawk. We learn about the conversational experiences AI is now able to provide, as well as how COVID has accelerated its adoption in the real estate tech space. Brock breaks down the issues AI has solved for leasing agents and beyond, and explains why it’s critical to understand your market and have a flexible digital marketing strategy. We also discuss the trends of increasing tech adoption as well as tech fatigue, and how AI increases efficiency without requiring management, training or workflow changes. Tune in to find out how AI is being employed in the real estate tech space, and the future of multifamily in the metaverse! Key points from this episode:

  • Brock McLean’s background in real estate technology and what led him to LeaseHawk
  • How LeaseHawk is communicating the benefits and use cases of AI to prospective clients
  • The conversational experiences AI is now able to provide
  • How COVID accelerated the adoption of AI in the real estate tech space
  • The staffing and recruiting problem AI has solved
  • The greatest challenges for leasing agents today and how AI can assist
  • The various roles being a leasing agent can prepare you for
  • The goal of LeaseHawk and the technology they employ
  • Why it’s critical to understand your market and have a flexible digital marketing strategy
  • How LeaseHawk’s AI is customizable for the user’s experience
  • LeaseHawk’s plans for expansion in the next two to three years
  • How the AI increases efficiency without requiring management, training or workflow
  • changes
  • The opportunity for real estate tech to expand beyond multifamily leasing
  • Trends of tech adoption and tech fatigue
  • The future of multifamily in the metaverse

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