Building a Brand & Tackling Affordable Housing with Ron Lovett
Play • 39 min

Building a successful brand requires deliberate strategizing and careful planning. The same can be said of making an impact in the affordable housing industry. Through his company, VIDA, today’s guest, Ron Lovett, is taking giant leaps in providing quality, affordable housing for those in need whilst his company’s brand is fast becoming a community favourite. Ron made the unlikely transition from securities to rental housing, failing many times along the way and using those lessons learned to forge a powerful business model of undeniable longevity. VIDA innovated four pillars which they use as guidelines to revolutionize affordable communities, and Ron explains why he is not fazed by inflation, why he’s chosen to double down on upskilling the community, how he makes the gig economy work for his business, and the unconventional methods VIDA uses to grow its brand. To find out how centralization and decentralization can be used in harmony, and why company culture is the only thing that matters, tune in now! 


Key Points From This Episode:

  • Today’s guest is Ron Lovett, Founder and CCO at VIDA.
  • Ron’s background and his journey to founding VIDA.
  • How he went from securities to rental housing. 
  • Why he’s always thought of his real estate ventures as global issues. 
  • How VIDA’s four pillars help it to achieve its goal of revolutionizing affordable communities.
  • The way Ron’s company has fought inflation and how it has adjusted its model to do so.
  • Why he’s doubling down on upskilling the community and using them for community jobs. 
  • How he navigates safety and compliance by slightly adjusting the gig economy model. 
  • The way residents respond to VIDA’s acquisition of their buildings. 
  • What the company is doing to grow its brand, outside of conventional marketing methods. 
  • How Ron and VIDA are making use of both centralization and decentralization. 
  • What he learned about the rental industry in 2022, albeit as a newbie.  
  • What Ron is most excited about in 2023. 


Links Mentioned in Today’s Episode:


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