Designing a Multifamily Brand from the Ground Up
Play • 22 min

"People think logos equal brand. The logo is a huge part of your brand. It's the face of your brand. But that's just what it is." – Kristen Cardwell

Branding is tough when you're selling the same thing everyone else in your industry sells i.e. a place to rent. But those in multifamily know that not all properties are created equal. So, what's the trick to successful branding? According to industry experts it's your ability to highlight your unique offering, and being able to create a brand that your target community will relate to.

In this episode of Sync or Swim, we discuss how to design your unique brand identity with Kristen Cardwell, Marketing Designer at Rentsync.

Here's what we talked about:

  • Why you should work with an industry expert on branding and design
  • Top questions to ask a designer when you're just getting started
  • What a great multifamily brand looks like

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