“The importance of frontline staff — the grocery store guy, the superintendent, the leasing agent — frontline staff is critical. They need to be valued, trained, paid, and motivated. We can all improve, I think, on that.” — Derek Lobo

Apartments are going to be very successful in the future for 4 reasons:

1. Investor demand for a stable asset grows during uncertainty.
2. Apartments are scalable.
3. Interest rates are at historic lows.
4. Land costs are getting cheaper.

It's the perfect storm to build.

That's our topic for this episode of Sync or Swim.

Featuring:

Derek Lobo, CEO and broker of record at SVN Rock Advisors Inc,

Derek is a thought leader in the apartment and student housing industries, specializing in new apartment construction, asset management, leasing, and multi-family brokerage.

What we talked about:

• If it's the perfect storm to build, then what should you build?
• What COVID is forcing developers to do that we should have been doing all along
• 3 things to tell a client about leasing

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