The Death of Craigslist and the Rise of Rental Listing Sites
Play • 36 min

“That’s the reality of the renter search, they’re considering a wide variety of asset classes and locations. If you’re going to serve that renter then you need to have all the stuff. That’s what we’re aiming to be — is that completely comprehensive marketplace. That’s what we’re building. We want to have every available listing in America.” — Jonas Bordo, Co-founder & CEO of Dwellsy 

With the death of Craigslist over the past few years, the main and valuable lead sources have become elusive for the landlord in the rental industry. The driving goal of today’s guest is to work in partnership with the property managers and landlords to truly serve the renter. His company aims to have a completely comprehensive marketplace and provide pure organic search options to renters so that they can find exactly what they are looking for. On the show today, we welcome Jonas Bordo, the CEO and Co-founder of Dwellsy and former Group Vice President of Operational Services at Essex Property Trust, and Senior Vice President of Corporate Resources at Bentall Kennedy, now BentallGreenOak. Tuning in, listeners will hear more about the death of Craigslist, serving the renter, what sets Dwellsy apart in the online marketplace, and so much more! So don’t miss out on today’s episode! 

Key points from this episode:

  • We hear how Jonas got into multifamily, what led him to this industry, and what makes him so passionate about it
  • Jonas shares advice he would give his past self and to listeners in similar circumstances
  • What motivated Jonas to create his own rental listing site; finding a new lead source
  • Jonas explains why Craigslists lost its momentum in relation to multifamily: rental fraud
  • Will Facebook follow the same fraud-filled reality as Craigslist?
  • Serving the renter: why you need to have a completely comprehensive marketplace
  • Jonas talks about what sets Dwellsy apart in the competitive online marketplace
  • How they monetize Dwellsy
  • He talks about what they are doing to improve landlord relationships with listing sites
  • Some of the biggest hurdles and challenges Jonas has faced and overcome with Dwellsy
  • We talk through some future projections for Dwellsy
  • He shares what he would like to see more of in the multifamily marketing and leasing technology sphere
  • How technology has impacted the renter

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