How Self-Guided Tours Will Change Multifamily Leasing with Jennifer Cyphers, Founder and CEO of Pynwheel
Play • 29 min

“As an industry, we have done a really great job of creating digital opportunities for people to find out about properties when they're looking for properties And then once they actually go on site to check out the apartment, there is a huge need for technology.”

Have you, or do you know anybody, who has tried to rent an apartment during the COVID-19 pandemic? If so, you’ve likely noticed that technology is much more front and center now than it ever has been before. From digital showings to email paperwork to virtual listings, agencies are utilizing technology for multifamily dwellings more so than ever before. 

And that’s largely due to the acceleration of technology caused by the COVID-19 pandemic.  On this episode of Sync or Swim, we talk with Jennifer Cyphers. Jennifer is the founder and CEO of Pynwheel, a leader in the self-touring category in the multifamily space.  We talked all about:

  • How the COVID-19 pandemic has forced multifamily housing to implement new technology faster than they wanted to. 
  • Why the consumer is always ready for new technology before the housing companies
  • How Pynwheel has helped their customers navigate the COVID-19 pandemic with as few disruptions as possible. 

Check out the podcast on Apple, Spotify, or on our website here.

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