The Evolution of Multifamily Marketing
Play • 15 min

Multifamily marketing has seen a variety of changes over the last year, particularly with the integration of AI advancements. Joining us today to unpack this evolution is our very own Allie Langohr, VP of Client Service at Rentsync. Tuning in you’ll hear Allie shed light on how their team is incorporating AI into the Rentsync platform and the many ways AI tools are being used to support digital marketing efforts. Find out how ChatGPT is being utilized to generate property descriptions and the awesome power of image editing tools to elevate photographs with ease. Allie also provides a breakdown of Rentsync’s new Infinity Bundle and gives a detailed account of its unique approach to helping clients maximize visibility across listing sites. For all the fascinating details on how Rentsync is incorporating AI tools into its platform and the evolution of multifamily marketing, be sure to tune in today!

Key Points From This Episode:

  • Introducing today’s guest, Allie Langohr, VP of Client Service at Rentsync.
  • How Allie and her team are incorporating AI into the Rentsync platform.
  • Unpacking their implementation of ChatGPT and AI image editing technology.
  • The role of AI in their digital marketing efforts.
  • Why it’s still necessary to have an expert editing AI-generated content.
  • Updates on the latest developments in Rentsync’s digital marketing.
  • The positive results they’ve seen from delivering ads on TikTok.
  • Their website traffic campaigns and why they recommend them to clients with new websites.
  • Details on their solutions for collecting leads on TikTok.
  • Google ads and methods for keeping these up to date.
  • How they are achieving reduced bounce rates and better lead quality in Google ads.
  • An overview of the new Infinity Bundle by Rentsync.


Listen to the episode wherever you get your podcasts, AppleGoogle Podcasts, or Spotify.

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