Digitization: The New Norm for New Developments
Play • 26 min

“What Spark does is essentially power the sales and digital transaction process for new developments, residential towers, or projects. We are the backend infrastructure that the sales team, the marketing team, the administration team uses to manage everything.” — @SimeonGarratt

Welcome back to Sync or Swim! Today, we speak with Simeon Garratt, CEO and Co-Founder of Spark Real Estate Software, helping developers to sell and market their homes. Joining us, you’ll hear about the unique opportunity that Simeon identified to create a universal software to serve new developers across the globe. We speak specifically about how Spark serves marketing teams as they find more success in the digital world through insights, tracking, email marketing tools, and more! You’ll also find out why they have chosen to have a semi-open API and how a recent case study with Marlin Spring illustrates how Spark can be used to generate meaningful reports, and Simeon shares the company’s goals for the future (with their current services only being the start of what they plan to do) and lets us in on how he believes the pandemic has impacted this particular industry. Tune in to hear all this and more today! 

Key points from this episode:

  • The story of how Simeon’s parents were detained and accused of being spies in China
  • How Spark serves the sales, marketing, and administration team within real estate
  • What Spark aims to do: create universal software that works for real estate across the globe
  • How their software helps marketing teams to be more successful in the digital world
  • What they integrate into including social channels, all paid channels and capture forms
  • Insights, tracking, and email marketing tools that they use
  • Why Spark has chosen to have a semi-open API
  • Their newest case study with Marlin Spring, which illustrates how Spark can be used to generate meaningful reports
  • What the company’s goals look like to deepen relationships, grow their team, and gain data
  • The challenge of educating investors about the real estate and new development space
  • How the pandemic skipped the real estate industry a few steps ahead
  • The opening of the market to many different geographies because of the pandemic
  • Why Simeon considers himself to be in the beginning phases of what Spark will achieve
  • How a growing line item has formed in real estate budgets for software

Links mentioned in today’s episode:

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