I wish I could be a leasing consultant again, because I can think of four different channels I would have going at the same time, and I would be making four times the commission for every appointment slot available within a given day​​​​​​​. – Rebecca Shaffrey, SVP Corporate Services at Bell Partners

On this week’s episode of Sync or Swim, we share a highly valuable conversation from the most recent Retcon, a best-in-class real estate technology conference, hosted in Miami, Florida. In the recording you’ll hear from Max Steinman, Interim CEO for Rentsync, as he moderates the event’s marketing and leasing panel. He is joined by four trailblazing multifamily industry professionals:

• David Perez, COO of Carroll
• Rebecca Shaffrey, SVP Corporate Services at Bell Partners
• Michele Tate, National Director of Leasing at Toll Brothers
• Clint Lee, Co-founder and CEO of Convey by OneDay

The focus of the panel centers around how technology has become ingrained in the marketing and leasing process, and how it is fostering greater innovation, streamlined operations, and more competition within the industry.

• Getting to know the panel and their role in supporting multifamily organizations
• How digital marketing is improving the leasing process
• How chatbots are helping increase the speed to lease
• How video technology is personalizing the touring process
• How self-guided tours are streamlining multifamily operations
• What’s next for multifamily marketing and leasing technology

If you liked this episode, be sure to subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.