"You can start making sense of your marketing by understanding what marketing channels are driving the best leads that convert at the fastest rates that ultimately stay for the longest." — Mike Wolber

You probably know about lead acquisition. But once a lead comes in, what do you do? Hand it off to the sales rep, cross your fingers, and hope?

That's what most of us do, actually — hope to book a showing. But hope is a poor tool for a typical customer journey. Instead, you can learn to guide your prospect through the twists and turns as you go from lead to lease.

On this episode of Sync or Swim, we discuss lead management with  Mike Wolber, Chief Revenue Officer at Rent Dynamics.

Here's what we talked about:

• Why multifamily owners need technology tailored just for them
• The tools marketers need if they have a leasing problem
• How to improve the quality of your leads

If you liked this episode, be sure to subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.

Listening on a desktop & can't see the links? Just search for Sync or Swim in your favourite podcast player.