Let's Get Digital: Digging Into Great Lease Up Marketing
Play • 26 min

"If you can boost your traffic in a strategic way, you're going to solve the problem of getting more conversions." — Allie Langohr

First comes land, then comes development plans...and then comes an effective lease up marketing strategy. Of all the factors to consider when leasing up a property in today's market, creating a digital brand identity that engages prospects throughout each stage of your project, is among the most crucial. 

Why? Because when prospects cannot see the final product yet, it's important for your online brand – including your website, ad copy, email marketing, social media, and more – to fill in those gaps and tell the story for you. In turn, this will help you to generate high quality prospects, and reach your occupancy goals.

In this episode of Sync or Swim, we discuss how to lease up your new community through effective branding and digital marketing strategies with Allie Langohr, Director of Client Services at Rentsync.

Here's what we talked about:

  • Why it's important to build a brand and market your new developments

  • Key elements to positioning your brand effectively

  • The benefits of a splash page and developing your online presence 

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