Urbanation and Canadian Rental Demand
Play • 38 min

“The industry can expect to have real-time analytics and real-time insights as to what's happening in the rental market across the country. And to me, this was a massive knowledge gap in the industry.” — Shaun Hildebrand

Access to real-time rental market data has always been a challenge in Canada. Luckily, today’s guests are here to share a solution to this problem! We are joined by Max Steinman (CEO at Rentsync) and Shaun Hildebrand (President at Urbanation) to discuss how they are joining forces to develop the most comprehensive market data platform for the rental housing industry in Canada. This exciting partnership will bring together Rentsync’s wealth of multifamily rental listings data, Urbanation’s industry-leading data platform for new purpose-built rental projects and condominium rentals, and decades of analytical expertise. Tuning in, you’ll find out how this new venture will create broader knowledge and expertise regarding what is happening in the rental market across the country. You’ll also gain some insight into rental demand in Canada as we unpack the unprecedented rent surges we saw in 2022, and Shaun and Max share their advice for how property owners, developers, and marketers can prepare for a short-term pause in the rental market as we head into 2023, plus so much more! To learn more about unlocking intelligent real estate data across Canada, don’t miss today’s episode of Sync or Swim!

Key points from this episode:

  • A look at Urbanation and their focus on the high-rise apartment market.
  • Announcing the exciting new partnership between Rentsync and Urbanation!
  • The kinds of reporting that clients and subscribers can expect from this partnership.
  • An overview of the timeline for the rollout of this partnership and the new platform.
  • Shaun shares his high-level take on the 2022 leasing season.
  • Reflecting on the sustainability of these unprecedented rent increases.
  • Factors that are contributing to rent increases across Canada.
  • Why new construction of purpose-built rentals has dropped off.
  • The impact of a recession on the rental market and what to expect going into 2023.
  • How marketers can prepare for a short-term pause in the rental market.
  • Economic advice for property owners and developers over the next few months.
  • Where to access the November Rent Report and what you can learn from it.

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