“That focus on brand, I think, is becoming even more important as people start recognizing the names of brands that they can trust.” — Ashley Perry

Real estate affordability has been shrinking dramatically for first-time home buyers on a global scale, especially given the surge in popularity for single-family homes throughout the COVID-19 pandemic. However, this has created a huge opportunity for those looking to take a bet on build-to-rent apartments.

As demand for built-to-rent communities are projected to increase in the UK over the next few years, how can you build interest in your community and market to potential renters?

On this episode of Sync or Swim, Ashley Perry, Director, BTR Consultancy (London) at LIV Consult, talks about:

• Some of the key differences between the UK and Canadian rental market
• The different factors that are driving the BTR (Built-to-Rent) market in the UK
• Why the COVID-19 pandemic has heightened people’s willingness to pay for premium services in the rental market

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