Shruti has a very unique perspective. She's both a VC and CEO of a start-up in the crowded conversational intelligence space. She shares a ton of valuable insights with us. What it takes to GTM from India to US Entering a crowded market with your technology company. Getting involved in micro-communities as a busy founder. How do you know if you can go to market as a technologist Traits and attributes of a founding team when looking to invest? When I lose a deal why am I losing a deal? When one rep does better than the other, what is the real difference?