Jul 15, 2019
#472: Bill Saurer - Impacting Local Communities With Radio
I sat down with Bill Saurer. CEO of Universal Media Access and we discussed Radio as a business in Digital era.
With over 35 years of experience in radio business, Bill has seen practically everything.
Bill is the master of media business and for all my silicon valley friends, he's the architect behind DESI 1170 am and now Bolly 92.3 FM. This podcast interview was recorded in October, 2017 soon after Universal Media Access sold KLOK 1170AM, this was the time when there was a lot of uncertainty in the market place with Radio hosts moving around, advertisers moving around and listeners shifting. With so many things going on in the market at the time, I thought it made sense to talk to Bill and get his insights. I reached out, he agreed and we recorded
As you listen, you'll see we touched many topics..
* How Radio is still a viable medium for empowering local communities.
* How Radio has delivered while how other marketing mediums have disappointed.
* Listeners are changing, the…