Building Brands Through Influencers Ft. Apaksh Gupta
Play • 59 min

How exactly should a brand go about selecting the right influencer for their campaign. The burden of ‘responsibility’: should the influencer bear it or the brand, or should this burden be shared? How can an influencer’s omnipresence ensure their influence continues to have an upward growth trend. And finally, how can one become an influencer in an already crowded market?
In episode 6 of Speakeasy with Dheeraj Sinha, we chat with Apaksh Gupta, founder of One Impression, an AI driven influencer marketing platform that is changing the way brands work with influencers.We talk about the fast evolving Indian influencer ecosystem and how brands are adapting their strategies to make the most of this opportunity.Join us as Apaksh tells us about the rise of the Indian influencer and how an influencer ecosystem with responsibility as a cornerstone will make all the difference.

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