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TabithaNaylor.com Inc
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TabithaNaylor.com Inc is a full-service marketing firm that delivers 'big agency' quality at rates that are affordable for startups and small businesses. This is our podcast. Tune-in regularly for all the cutting-edge marketing knowledge you need for your business to succeed.
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2 days ago
Meta Threads: What You Should Be Aware of Before Stringing Up
Unless you were living under a rock mid-to-late summer of this year, you probably know that Meta unveiled Threads to facilitate more seamless communication and text sharing.
It's essentially like Twitter, sans the Elon Musk circus going on in the background.
In fact, on the surface, it certainly has a Twitter-like feel, but it gets some brownie points for a better user experience featuring ease of use and privacy for your more private conversations.
Threads reportedly witnessed a staggering 30 million downloads within only 16 hours of its launch on July 5. The number of Threads users as of now is well past the 120 million mark.
According to Neil Patel, "People thought it was impressive how ChatGPT crossed 1 million users in five days. but Threads by Instagram blew everyone out of the water, and even Facebook didn't expect it to do this well early on."
After its initial meteoric rise, however, Threads witnessed a massive drop of 70% in July and 79% in August 2023. Average time spent on the app has also plummeted to 2.9 minutes a day (as of August 2023).
Many hail it as a fantastic alternative to Twitter, which has recently been in the news for all the wrong reasons, including multiple technical outages, revenue losses, and mass layoffs.
As someone who uses social media regularly, you might be wondering why you need to download another communication app, when you're already using WhatsApp, Telegram, Instagram, and perhaps even Twitter.
And that's truly a valid point since everyone has limited time and bandwidth to navigate multiple platforms on the regular.. Not to mention, even the most avid social media users need to have some boundaries in place.
So, before hitting the download button, it just might be worth taking a few minutes to learn more about the in's and out's of the platform, to make sure it's truly worthy of your time.
Meta Threats: Instagram's Best Friend
Since Instagram users must use their Instagram credentials to create a Threads account, both of these apps co-exist in the same complex social media ecosystem.
A verified Instagram user is automatically verified on Threads during account creation. Threads users can then seamlessly import their Instagram followers. The catch here is that users cannot delete their Threads account without deleting their Instagram account.
It's either both. or nothing!
While Threads and Instagram are heavily tied together, Threads is more like Twitter. It facilitates real-time conversations with users sharing their thoughts, photos, and videos. Users can keep them private within a select group of users from Instagram's close friends list.
Privacy is the main selling point of Threads, which was designed to serve as a dedicated space for trusted conversations.
Threads Features: What to Expect
While Threads is still a new kid on the block, it offers some impressive features that set it apart as a communication app:
Quick follow to follow accounts in your feed by tapping the plus icon in the corner without navigating to their profiles
Mute specific profiles by tapping the three-dot menu on posts for such Threads accounts
Hide words and phrases from appearing in your feed by tapping Hidden words in the Privacy menu
Use Reply controls to control who can engage with your posts
Tap the Share button to share Threads to your Instagram Story or grid
Send text messages privately to close friends directly within the app
Generate automatic context-based status updates to share your current status without manually inputting it
Customize your notification preferences to avoid unnecessary distractions
Use easy shortcuts for a quick photo and video sharing
These features make Meta Threads a great choice for privacy-conscious users. For businesses, it offers the benefits of real-time updates, community-building, and public conversations.
Threads also emphasizes simplicity and ease of use for a high-value user experience and meaningful connections within a trusted group.
The First Step: Getting Started...
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2 days ago
Meta Threads: What You Should Be Aware of Before Stringing Up
Unless you were living under a rock mid-to-late summer of this year, you probably know that Meta unveiled Threads to facilitate more seamless communication and text sharing.
It's essentially like Twitter, sans the Elon Musk circus going on in the background.
In fact, on the surface, it certainly has a Twitter-like feel, but it gets some brownie points for a better user experience featuring ease of use and privacy for your more private conversations.
Threads reportedly witnessed a staggering 30 million downloads within only 16 hours of its launch on July 5. The number of Threads users as of now is well past the 120 million mark.
According to Neil Patel, "People thought it was impressive how ChatGPT crossed 1 million users in five days. but Threads by Instagram blew everyone out of the water, and even Facebook didn't expect it to do this well early on."
After its initial meteoric rise, however, Threads witnessed a massive drop of 70% in July and 79% in August 2023. Average time spent on the app has also plummeted to 2.9 minutes a day (as of August 2023).
Many hail it as a fantastic alternative to Twitter, which has recently been in the news for all the wrong reasons, including multiple technical outages, revenue losses, and mass layoffs.
As someone who uses social media regularly, you might be wondering why you need to download another communication app, when you're already using WhatsApp, Telegram, Instagram, and perhaps even Twitter.
And that's truly a valid point since everyone has limited time and bandwidth to navigate multiple platforms on the regular.. Not to mention, even the most avid social media users need to have some boundaries in place.
So, before hitting the download button, it just might be worth taking a few minutes to learn more about the in's and out's of the platform, to make sure it's truly worthy of your time.
Meta Threats: Instagram's Best Friend
Since Instagram users must use their Instagram credentials to create a Threads account, both of these apps co-exist in the same complex social media ecosystem.
A verified Instagram user is automatically verified on Threads during account creation. Threads users can then seamlessly import their Instagram followers. The catch here is that users cannot delete their Threads account without deleting their Instagram account.
It's either both. or nothing!
While Threads and Instagram are heavily tied together, Threads is more like Twitter. It facilitates real-time conversations with users sharing their thoughts, photos, and videos. Users can keep them private within a select group of users from Instagram's close friends list.
Privacy is the main selling point of Threads, which was designed to serve as a dedicated space for trusted conversations.
Threads Features: What to Expect
While Threads is still a new kid on the block, it offers some impressive features that set it apart as a communication app:
Quick follow to follow accounts in your feed by tapping the plus icon in the corner without navigating to their profiles
Mute specific profiles by tapping the three-dot menu on posts for such Threads accounts
Hide words and phrases from appearing in your feed by tapping Hidden words in the Privacy menu
Use Reply controls to control who can engage with your posts
Tap the Share button to share Threads to your Instagram Story or grid
Send text messages privately to close friends directly within the app
Generate automatic context-based status updates to share your current status without manually inputting it
Customize your notification preferences to avoid unnecessary distractions
Use easy shortcuts for a quick photo and video sharing
These features make Meta Threads a great choice for privacy-conscious users. For businesses, it offers the benefits of real-time updates, community-building, and public conversations.
Threads also emphasizes simplicity and ease of use for a high-value user experience and meaningful connections within a trusted group.
The First Step: Getting Started...
playlist_add
4 days ago
How to Use Reddit's Secret Insights to Elevate Your Digital Marketing Strategy
As a business owner, the easiest path to success is to know who your ideal target audience is.
Unfortunately, however, this is something that many businesses - perhaps even yours included - struggles with.
At the end of the day, unless you know who you are trying to sell to, it'll be damn near impossible to reach them, let alone try to get them to buy something.
And no, we can assure you, not everyone is your target audience.
Nice try though!
According to Craig Rosenberg, "Content marketing is a discipline where organizations provide their target buyers the content they want when they want it to help them advance through the buying process."
That's the reason most marketers pick marketing intelligence or audience research as the first step of their strategic plans. And you should do it too!
Reddit is a treasure trove for market research due to the sheer size of the user base, as well as the diversity encompassed there. From caring for betta fish to dating over the age of 40, there is literally something there for everyone.
So, how can you tap into all of this information to help amplify your marketing efforts?
Read on to find out.
Why Use Reddit for Audience Research?
Reddit may not be on top of mind in terms of popularity since it's only the 8th most popular social media website.
But don't let that fool you: Reddit has 52 million daily users, with 48% of them being based in the US alone.
Outside of active forums related to an almost endless number of topics, the platform is also great for conducting audience research. With more than 140,000 subreddits across various niches, it is a true melting pot for learning more about people, as well as what they care about.
So, what makes Reddit great for research?
Let's break it down:
Niche-specific communities, which give you the ability to learn more about a specific target group. Popular examples include things like r/LateStageCapitalism, r/Futurology, r/disneyvacation, and r/UnresolvedMysteries.
High engagement through interactions. Redditors can post text, links, images, and videos, as well as comment on posts and responses of others. This provides a wealth of information about the things people are interested in, care about, and feel are important.
Now that you know the value of Reddit as an audience research platform, you need to understand how to use it for this goal. Here are some tips to leverage it for actionable insights about your target buyers.
How to Use Reddit for Audience Research
Now that you know the WHY of using Reddit to know your audience better, it's time to delve into the HOW part.
Step 1: Find Relevant Subreddits
With millions of monthly active users and countless communities in diverse niches, Reddit is undoubtedly a rich data source for business owners and marketing professionals alike.
But being spoiled for choice may be overwhelming. unless you know how to pick wisely.
Maximize the opportunity by finding relevant subreddits where your ideal customers are likely to be.
For example, a fashion magazine running a campaign directed at female empowerment is a large subreddit. Fashion brands will likely follow it, which means popular discussions will happen around the topic there. This subreddit would be ideal for retail businesses that cater to women to network and follow.
Planning to launch a tech startup? Subreddits like r/startups, r/Entrepreneur, and tech-industry-specific subreddits are fantastic options to gauge whether your idea is even viable.
So, now that you better understand the value of subreddits, here's how to find the best ones to suit your needs:
Identify communities centered around your audience's interests, demographics, and professions
Look for the most popular subreddits by tracking their engagement metrics and date of most recent activity
Read through posts and comments to gauge whether people are even talking about things in your business's niche
Step 2: Perform Keyword Research
Social media users tend to stick with a pretty relaxed and in...
playlist_add
4 days ago
How to Use Reddit's Secret Insights to Elevate Your Digital Marketing Strategy
As a business owner, the easiest path to success is to know who your ideal target audience is.
Unfortunately, however, this is something that many businesses - perhaps even yours included - struggles with.
At the end of the day, unless you know who you are trying to sell to, it'll be damn near impossible to reach them, let alone try to get them to buy something.
And no, we can assure you, not everyone is your target audience.
Nice try though!
According to Craig Rosenberg, "Content marketing is a discipline where organizations provide their target buyers the content they want when they want it to help them advance through the buying process."
That's the reason most marketers pick marketing intelligence or audience research as the first step of their strategic plans. And you should do it too!
Reddit is a treasure trove for market research due to the sheer size of the user base, as well as the diversity encompassed there. From caring for betta fish to dating over the age of 40, there is literally something there for everyone.
So, how can you tap into all of this information to help amplify your marketing efforts?
Read on to find out.
Why Use Reddit for Audience Research?
Reddit may not be on top of mind in terms of popularity since it's only the 8th most popular social media website.
But don't let that fool you: Reddit has 52 million daily users, with 48% of them being based in the US alone.
Outside of active forums related to an almost endless number of topics, the platform is also great for conducting audience research. With more than 140,000 subreddits across various niches, it is a true melting pot for learning more about people, as well as what they care about.
So, what makes Reddit great for research?
Let's break it down:
Niche-specific communities, which give you the ability to learn more about a specific target group. Popular examples include things like r/LateStageCapitalism, r/Futurology, r/disneyvacation, and r/UnresolvedMysteries.
High engagement through interactions. Redditors can post text, links, images, and videos, as well as comment on posts and responses of others. This provides a wealth of information about the things people are interested in, care about, and feel are important.
Now that you know the value of Reddit as an audience research platform, you need to understand how to use it for this goal. Here are some tips to leverage it for actionable insights about your target buyers.
How to Use Reddit for Audience Research
Now that you know the WHY of using Reddit to know your audience better, it's time to delve into the HOW part.
Step 1: Find Relevant Subreddits
With millions of monthly active users and countless communities in diverse niches, Reddit is undoubtedly a rich data source for business owners and marketing professionals alike.
But being spoiled for choice may be overwhelming. unless you know how to pick wisely.
Maximize the opportunity by finding relevant subreddits where your ideal customers are likely to be.
For example, a fashion magazine running a campaign directed at female empowerment is a large subreddit. Fashion brands will likely follow it, which means popular discussions will happen around the topic there. This subreddit would be ideal for retail businesses that cater to women to network and follow.
Planning to launch a tech startup? Subreddits like r/startups, r/Entrepreneur, and tech-industry-specific subreddits are fantastic options to gauge whether your idea is even viable.
So, now that you better understand the value of subreddits, here's how to find the best ones to suit your needs:
Identify communities centered around your audience's interests, demographics, and professions
Look for the most popular subreddits by tracking their engagement metrics and date of most recent activity
Read through posts and comments to gauge whether people are even talking about things in your business's niche
Step 2: Perform Keyword Research
Social media users tend to stick with a pretty relaxed and in...
playlist_add
5 days ago
5 Steps To Create An Employer Brand That Attracts Employees
When most people think of marketing and branding, they'll focus on bringing in new customers. While that's natural, it isn't the only thing many entrepreneurs will need to focus on. Instead, they'll need to worry about their employer brand.
This dictates whether potential employees will want to work for your company, as well as whether you'll get high-quality applicants for jobs. You'll need to create an employer brand that attracts these potential employees and makes them want to work for you.
While this can often be complicated, you can be practical about it and take a few specific steps. You'll end up bringing in more than a few potential employees once you do.
Create An Employer Brand: 5 Practical Steps
1. Define Goals & Objectives
When you're creating an employer brand, it's worth spending some time figuring out what your goals are. See these as things you should work toward and a measurement of your success when you're creating the brand. Some of the more notable of these goals include:
Increase traffic to your career page
Improve the quality of job applicants
Reduce your cost per hire
Increase the offer acceptance rate
Once you've defined these, you can figure out the best path forward to actually meeting them. You'll be in a much better position to create an employer branding strategy that works for you.
2. Engage With Employees
One of the more notable places to start when you want to create an employer brand is with your current employees. They can serve as advocates for your business and testify about what it's like to work for you. When people want to find out what this is actually like, they'll naturally start with the people already working for you.
When your employees - both current and former - talk about this, you'll want this to be positive. The only way to actually do that is to engage with employees and treat them well. Do that from the moment you hire them, and you'll have nothing to worry about.
3. Offer Flexible Schedules
Speaking of engaging with and treating your employees right, it's worth going out of your way to offer them the right benefits. While many of these will relate to their compensation, they're not the only things you can focus on. Working conditions can be some of the best areas to look at.
With workforce scheduling software, you can offer flexible schedules that your employees will appreciate and be happy with. They'll be more likely to actually like working with you, improving your employer brand as part of it. Add in similar initiatives, and they'll even work better for you.
4. Ensure Positive Candidate Experiences
At some point or another, you'll get applications for various jobs. While you'll naturally focus on filling the roles, it's far from the only thing you'll have to worry about. Make sure that the people who apply for the jobs have as positive an experience as possible, even if you don't hire them.
Once you do, they'll be far more likely to think better of you in the long term. They could even end up wanting to apply for other roles in the future if they're not successful the first time. It'll end up working much better for your business.
5. Optimize Branding Channels
You'll use more than a few channels when you're creating and enhancing your employer brand. It's the same when you're marketing to customers. Like traditional advertising, you'll have to put time and effort into optimizing the channels you use. Make sure they actually work for you and represent you well.
Your website, online professional networks, and social media will be the most notable areas to focus on. Spend some time investing in these and making sure they make your business as attractive as possible for employees. While this could mean investing in them, you'll be in a much better position because of it.
Create An Employer Brand: Wrapping Up
You'll need to create an employer brand that potential applicants like if you want to bring in high-quality employees. That can often be easier said than done, but i...
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6 days ago
A Foolproof Guide to the Role of Colors in Generational Marketing
Meta Description - Learn color preferences across the different generations and how to use them to better connect with your audience.
Your brand color can make or break your marketing campaigns. Yes, your customers make buying decisions based on your brand's color(s). This is not a conscious decision but is based on a simple concept called color psychology.
Different colors create different emotions, perceptions, and behaviors from individuals. For example, blue instills trust and reliability and is often viewed as a calm and analytical color. Red, on the other hand, elicits feelings of excitement, passion and energy.
The right color choice will create the right emotions before they read or hear the ad's content, regardless of whether it's a physical or digital product.
What's more, recent studies have found that different generations react very differently to various color choices. It's vital to use the right colors for the right audience.
Whether you are targeting Baby Boomers, Millennials, or Gen Zs, this article explores the subtle nuances of color so that you can connect with your target audience on a much deeper level.
Baby Boomers Tend to Prefer Neutral, Earthy, and Corporate Tones
Baby Boomers, also known as "Boomers," were born between 1946 and 1964. This generation of consumers prefers more traditional colors when making their purchasing decisions.
According to NASDAQ, Baby Boomers own almost 50% of the United States' wealth, a market that most businesses - perhaps yours included - cannot afford to ignore.
Baby boomers have an eye for muted and calm earthy tones like:
Beige
Brown
Volcanic ash gray
Forest green
So, why do psychologists think Baby Boomers prefer these muted neutral colors?
Because they are traditionally associated with comfort, stability, and reliability, all of which are values that Baby Boomers hold near and dear to their hearts.
Incorporating these colors in your marketing materials will create a sense of familiarity and comfort, increasing the likelihood of your messaging tapping into their emotions and inner psyche.
Fashion influencers and brands leverage this with the "old money" trend. The internet is currently littered with outfit inspirations, all in neutral and earthy tones that give off a vibe that resonates with the Boomers.
Gen Xers Are Drawn to Bold and Vibrant Colors
The Generation X age set falls between 1965 and 1980; statistically, they own around 30% of American wealth, which means they have significant purchasing power.
This generation is closely related to the Boomers, but we see some additions of brighter nature-centric hues, like
Turquoise
Mimosa yellow
reddish-pink Honeysuckle
Generally, opt for brighter versions of natural colors when designing your marketing materials, as they appeal to this generation of consumers.
These vibrant colors capture Gen Xers' attention as they create an atmosphere of excitement and energy. You will notice a significant increase in the engagement you will receive from this generation.
Millennials Like Bright and Cheerful Color Palettes
Millennials are a more recent age set; their birth dates fall between 1981 and 1996, and they own around 8.5% of the US wealth. This may seem little until you realize it's about $13.3 trillion.
For this generation, we see a more drastic change in the color preferences. Millennials have proven to have an eye for bright and energetic colors, colors that portray a sense of positivity. The generation even has an unofficial trademark color, "The Millenial Pink."
But while they enjoy bright colors like
Pink
Orange,
Teal
They tend to use them as highlights and have cooler colors as the base color. Such base colors include:
Soft blue
Brown
Grey
When tailoring your marketing strategies for this generation, use energetic and bright colors.
Take, for instance, Apple and Nike, whose target consumer base is mainly millennials. You will notice that Apple and Nike's products have various color options that satisfy Millennial pref...
playlist_add
6 days ago
A Foolproof Guide to the Role of Colors in Generational Marketing
Meta Description - Learn color preferences across the different generations and how to use them to better connect with your audience.
Your brand color can make or break your marketing campaigns. Yes, your customers make buying decisions based on your brand's color(s). This is not a conscious decision but is based on a simple concept called color psychology.
Different colors create different emotions, perceptions, and behaviors from individuals. For example, blue instills trust and reliability and is often viewed as a calm and analytical color. Red, on the other hand, elicits feelings of excitement, passion and energy.
The right color choice will create the right emotions before they read or hear the ad's content, regardless of whether it's a physical or digital product.
What's more, recent studies have found that different generations react very differently to various color choices. It's vital to use the right colors for the right audience.
Whether you are targeting Baby Boomers, Millennials, or Gen Zs, this article explores the subtle nuances of color so that you can connect with your target audience on a much deeper level.
Baby Boomers Tend to Prefer Neutral, Earthy, and Corporate Tones
Baby Boomers, also known as "Boomers," were born between 1946 and 1964. This generation of consumers prefers more traditional colors when making their purchasing decisions.
According to NASDAQ, Baby Boomers own almost 50% of the United States' wealth, a market that most businesses - perhaps yours included - cannot afford to ignore.
Baby boomers have an eye for muted and calm earthy tones like:
Beige
Brown
Volcanic ash gray
Forest green
So, why do psychologists think Baby Boomers prefer these muted neutral colors?
Because they are traditionally associated with comfort, stability, and reliability, all of which are values that Baby Boomers hold near and dear to their hearts.
Incorporating these colors in your marketing materials will create a sense of familiarity and comfort, increasing the likelihood of your messaging tapping into their emotions and inner psyche.
Fashion influencers and brands leverage this with the "old money" trend. The internet is currently littered with outfit inspirations, all in neutral and earthy tones that give off a vibe that resonates with the Boomers.
Gen Xers Are Drawn to Bold and Vibrant Colors
The Generation X age set falls between 1965 and 1980; statistically, they own around 30% of American wealth, which means they have significant purchasing power.
This generation is closely related to the Boomers, but we see some additions of brighter nature-centric hues, like
Turquoise
Mimosa yellow
reddish-pink Honeysuckle
Generally, opt for brighter versions of natural colors when designing your marketing materials, as they appeal to this generation of consumers.
These vibrant colors capture Gen Xers' attention as they create an atmosphere of excitement and energy. You will notice a significant increase in the engagement you will receive from this generation.
Millennials Like Bright and Cheerful Color Palettes
Millennials are a more recent age set; their birth dates fall between 1981 and 1996, and they own around 8.5% of the US wealth. This may seem little until you realize it's about $13.3 trillion.
For this generation, we see a more drastic change in the color preferences. Millennials have proven to have an eye for bright and energetic colors, colors that portray a sense of positivity. The generation even has an unofficial trademark color, "The Millenial Pink."
But while they enjoy bright colors like
Pink
Orange,
Teal
They tend to use them as highlights and have cooler colors as the base color. Such base colors include:
Soft blue
Brown
Grey
When tailoring your marketing strategies for this generation, use energetic and bright colors.
Take, for instance, Apple and Nike, whose target consumer base is mainly millennials. You will notice that Apple and Nike's products have various color options that satisfy Millennial pref...
playlist_add
Sep 22, 2023
What to Consider When Creating a Marketing Strategy for a Non-Profit
Marketing for non-profit organizations has evolved significantly over the years. Gone are the days when non-profits relied solely on traditional methods like flyers and word-of-mouth to promote their causes. In today's digital age, creating a robust marketing strategy is essential for non-profits to reach their target audience, raise funds, and achieve their mission. But, what do you need to consider when creating a strategy for a non-profit? While there are many aspects that are similar to businesses looking to make profits, a non-profit organization might need to tackle some areas differently. Here are some of the things to think about when creating a marketing strategy for your non-profit enterprise.
Understand the Main Goals
Before you start creating a marketing strategy for the next quarter or year, it is essential to remind yourself of the main goals and purpose of your organization. You will likely have a mission statement which should be the keywords to help you gauge what you want from any marketing efforts. Ask yourself the following:
What is the core purpose?
What specific goals are we trying to achieve from our marketing campaigns?
Who is our target audience?
Once you know where you stand with some of these questions, it can help you decipher where to focus your attention and how to market your non-profit successfully.
Create the Brand Story
For some enterprises, it can be an overcrowded and saturated market. So your brand story will be able to help your organization stand out. Your brand story should be able to convey what you are all about and what you are trying to achieve. It needs to be compelling and have the heart of what you do at its core. You also need to ensure that the key message is what you want from your target audience. How can they support and how can they help? Here are a couple of factors to consider when creating your non-profit brand story:
History and background - How did this organization come to fruition?
Impact - What impact have you had?
Make it personal - Are there any personal stories that you can share?
Vision for the future - What are you hoping to achieve?
Build Relationships with Donors and Supporters
Building strong relationships with donors and supporters is vital for non-profit sustainability. Effective donorship involves more than just asking for donations; it's about building trust and long-term connections. You may want to consider some of the following things to help establish those relationships with donors and supporters:
Personalized Communication - Send personalized thank-you messages, updates, and impact reports to donors. The way you do it can also be unique such as looking at Handwritten notes for Nonprofits.
Transparency - Be transparent about how donations are used and the impact they've made.
Engagement Opportunities - Offer opportunities for supporters to get involved beyond financial contributions, such as volunteering or advocacy.
Events and Fundraisers - Organize events and fundraisers to engage with your community and donors in person or virtually.
Storytelling Is Your Secret Weapon
Storytelling is a powerful tool in non-profit marketing. People connect with stories on a deep emotional level, making them more likely to support your cause. Share stories of real individuals or communities who have been positively impacted by your work. Use storytelling in your website content, social media posts, and fundraising campaigns. When telling stories, focus on the transformation your organization has brought about. Describe the challenges faced, the solutions implemented, and the resulting positive outcomes. Make sure your stories are relatable and authentic.
Don't Forget the Budget
Non-profits often have limited resources, so it's crucial to allocate your budget wisely. Prioritize your marketing activities based on their potential impact and alignment with your goals. Consider both paid and organic marketing methods, and be strategic in your spending.
Additionally, e...
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Sep 21, 2023
3 Ways to Adapt Your Marketing Strategy During Continued Inflation
What does digital marketing during inflation have in common with a triathlon?
In both, you're playing to your strengths, mitigating your weak points and budgeting your fuel or resources so that you can pull through.
Inflation, the general increase in prices and the decline of purchasing power, negatively affects marketing. Specifically, when there's inflation, marketers are gun-shy about increasing their marketing spend since their customers are buying less.
However, contrary to this knee-jerk reflex of reducing marketing activity in the face of inflation, businesses should consider each inflationary period as a rich vein of innovation and creative marketing.
Going back to the triathlon analogy, you wouldn't entirely take yourself out of the race. Instead, you would pace yourself until you reach your final sprint.
What we're saying is that contrary to popular belief, inflationary periods, no matter how long, can still facilitate tremendous growth for your business.
The caveat is that you must optimize your digital marketing strategy to offer customers solutions for inflation-based challenges.
We'll break down marketing strategies that can help you:
Cast your net marketing wider to access underserved markets
Optimize your digital marketing strategy for various market segments
Keep your customers' interest in your brand
Restructure Your Product Mix to Maximize Marketing Spend
Consumers are unhappy when brands raise their prices because they see this as passing the cost burden onto them. Worse yet is shrinkflation, the quiet reduction of package sizes without lowering prices.
Reevaluating your product mix is a great way to make these cost savings on the product and marketing without burdening your customer.
What does this look like in practice?
The 80-20 rule probably applies to your product offering. Identify the 20% of products yielding 80% of the output and focus the marketing spend on them. Back burner the rest.
During an ongoing inflationary period, you want to focus your marketing message to the masses around affordability, so keep prices steady.
Leverage the upmarket segment of your customer base. The top 5% income bracket hardly changes their spending habits because of inflation. In fact, they expect prices to go up. Choose a product in your inventory that can be marketed as a marker of success and innovation and charge a premium for it.
Kraft Heinz exemplified the last tip by introducing a more expensive, chef-inspired line of sauces, the Heinz 57 Collection, to elevate their customers' culinary experience.
Think Globally
Shifting focus towards a global marketing strategy can open up avenues for growth while your stronghold undergoes economic disruption and cannot yield the return you're used to.
Marketing globally provides:
New revenue growth opportunities
Increased awareness of your brand and credibility
Insights into where your product can improve
Lego, the toy company, is a stellar example of this. Lego limped into the 2008 financial crisis, mostly servicing the North American market, burdened with debt and an overloaded product portfolio.
When the toy manufacturer refocused on marketing their classic products in European and Asian markets, their sales rose by a third in 2009 despite the economic downturn.
With the reach of digital marketing, targeting the global market has never been easier.
Optimizing your marketing strategy globally isn't so much about pushing new products; rather it's repackaging your existing product for a new demographic.
If you're in e-commerce, Shopify and similar platforms can yield analytics on the locations where you have the biggest draw. This is a great place to start your new market research.
For digital marketing campaigns, whether pay-per-click, email marketing, or content marketing, tools like Google Analytics, HubSpot, Semrush, and others can give insight into your untapped or under-serviced markets.
Localize your differentiation and branding to fit the needs and culture of the s...
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Sep 21, 2023
3 Ways to Adapt Your Marketing Strategy During Continued Inflation
What does digital marketing during inflation have in common with a triathlon?
In both, you're playing to your strengths, mitigating your weak points and budgeting your fuel or resources so that you can pull through.
Inflation, the general increase in prices and the decline of purchasing power, negatively affects marketing. Specifically, when there's inflation, marketers are gun-shy about increasing their marketing spend since their customers are buying less.
However, contrary to this knee-jerk reflex of reducing marketing activity in the face of inflation, businesses should consider each inflationary period as a rich vein of innovation and creative marketing.
Going back to the triathlon analogy, you wouldn't entirely take yourself out of the race. Instead, you would pace yourself until you reach your final sprint.
What we're saying is that contrary to popular belief, inflationary periods, no matter how long, can still facilitate tremendous growth for your business.
The caveat is that you must optimize your digital marketing strategy to offer customers solutions for inflation-based challenges.
We'll break down marketing strategies that can help you:
Cast your net marketing wider to access underserved markets
Optimize your digital marketing strategy for various market segments
Keep your customers' interest in your brand
Restructure Your Product Mix to Maximize Marketing Spend
Consumers are unhappy when brands raise their prices because they see this as passing the cost burden onto them. Worse yet is shrinkflation, the quiet reduction of package sizes without lowering prices.
Reevaluating your product mix is a great way to make these cost savings on the product and marketing without burdening your customer.
What does this look like in practice?
The 80-20 rule probably applies to your product offering. Identify the 20% of products yielding 80% of the output and focus the marketing spend on them. Back burner the rest.
During an ongoing inflationary period, you want to focus your marketing message to the masses around affordability, so keep prices steady.
Leverage the upmarket segment of your customer base. The top 5% income bracket hardly changes their spending habits because of inflation. In fact, they expect prices to go up. Choose a product in your inventory that can be marketed as a marker of success and innovation and charge a premium for it.
Kraft Heinz exemplified the last tip by introducing a more expensive, chef-inspired line of sauces, the Heinz 57 Collection, to elevate their customers' culinary experience.
Think Globally
Shifting focus towards a global marketing strategy can open up avenues for growth while your stronghold undergoes economic disruption and cannot yield the return you're used to.
Marketing globally provides:
New revenue growth opportunities
Increased awareness of your brand and credibility
Insights into where your product can improve
Lego, the toy company, is a stellar example of this. Lego limped into the 2008 financial crisis, mostly servicing the North American market, burdened with debt and an overloaded product portfolio.
When the toy manufacturer refocused on marketing their classic products in European and Asian markets, their sales rose by a third in 2009 despite the economic downturn.
With the reach of digital marketing, targeting the global market has never been easier.
Optimizing your marketing strategy globally isn't so much about pushing new products; rather it's repackaging your existing product for a new demographic.
If you're in e-commerce, Shopify and similar platforms can yield analytics on the locations where you have the biggest draw. This is a great place to start your new market research.
For digital marketing campaigns, whether pay-per-click, email marketing, or content marketing, tools like Google Analytics, HubSpot, Semrush, and others can give insight into your untapped or under-serviced markets.
Localize your differentiation and branding to fit the needs and culture of the s...
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Sep 19, 2023
5 Ways to Improve Your Social Media Presence. That Actually Work
Social media is both a science and an art. The art is the ethos and spirit of your brand. It's your job to bring that to the table.
Today, I want to look at the more practical things you can include in your content marketing strategy to grow your social media presence.
We're going to look at how SEO, consistency, authoritative content and getting offline can help you grow your social media channels.
Optimize Your Profiles for Search
Visibility is key to growing on social media. Search engines almost entirely control how visible your content is. One of the most common ways to make social media content searchable is to use hashtags.
That said, long gone are the days of flooding your post with generic hashtags in order to get traction and engagement.
The trick with hashtags is to narrow down the niche of the hashtag as much as possible.
The lower the volume of people using the hashtag, the more your content will show up in top searches and receive engagement.
What about optimizing for search engines?
Use the same profile picture and brand graphics across all social media channels. Don't forget to size them up or down accordingly so that they're not blurry or truncated.
Google loves backlinks. By creating valuable content that people want to share and link to, you're creating backlinks and telling search engines you're worth ranking well. Another way to do this is to outreach content to key influencers in your niche.
Serve informational as well as transactional content. Your audience will go to you as they gather information in their buying journey. Search engines love a good mix of content and prioritize user satisfaction while ranking.
Diversify With Industry-Adjacent Content
No-one loves a self-obsessed person who can't stop talking about themselves. This is a hidden pitfall for businesses on social media because you may genuinely feel you have tons of value to share about your business.
To avoid this risk, curate and share valuable content that is industry-adjacent and rouse the interests or answers the needs of your audience.
The best example of this is Nike. Of course, the sportswear giant shares posts about its products. However, they also create an overwhelming amount of digital content, amplifying the stories of athletes from all sports and walks of life.
Yes, we know Nike is probably endorsing some of these athletes, but it's still refreshing for the product to take the back burner and to hear some inspirational human stories.
You may not have Nike's blockbuster budget. What can you do to diversify your business's social media content?
Collaborate with businesses adjacent to your industry for fun and informative Q&A or deep-dive posts. For example, a restaurateur could host a nutritionist on their social media to dissect nutrition and their menu.
Amplify the voices and work of local charities and community-based organizations that align with your mission. A teen clothing brand may look into local youth initiatives.
Comment on current affairs, such as national holidays or global happenings. An important caveat here is to do your research and avoid sharing opinions that hurt your brand image.
Post Consistently Without Spamming Your Audience
You never want your audience to think, "Oh! I had forgotten about this brand," when your posts pop up on their feed.
If you haven't already, put together an editorial calendar detailing posts, captions, and hashtags for each social media platform.
Planning your content on an editorial calendar will enable you to:
Schedule your posts in advance to maximize timing for your audience and to avoid the time suck that is churning out posts in real time.
Collect data and analytics on what parts of your content strategy actually works and then rinse and repeat.
Have a bird's-eye view of your content, which will help you maintain consistency in your brand messaging and to avoid repetition or any disparities.
Provide valuable content because you have the headway to plan ahead and discover ste...
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Sep 15, 2023
3 Proven Tips to Adapt Your Marketing Strategy for the Nagging Headache Called an Inflation
The Great Toilet Paper Panic of 2020 demonstrated how fragile our supply chains are and how vulnerable we are to disruptions. The biggest takeaway from global crises and inflation is that how brands respond to customer behavior determines who survives after the dust settles.
Inflation generally makes customers spend less, buy cheaper, and postpone non-essential purchases. The longer the inflation lasts, the more these habits are amplified. That said, consumers don't have a blanket response to inflation.
While many consumers cut back, some make exceptions for discretionary purchases they consider affordable and morale-raising - think luxury perfume or staycations. Others, especially top earners, simply continue spending as usual.
Maintain Marketing Spending for Long-Term Growth
It seems counterintuitive to maintain marketing and advertising during an economic downturn. In fact, many businesses deliberately slash marketing budgets first while funneling resources into production costs and short-term, measurable activations, such as digital and point-of-sale ads.
After all, aren't consumers spending less? Yes, but they also weigh their purchases more keenly and scrutinize brands.
The key to effective marketing during a recession is to lean more towards a long-term brand-building strategy rather than short-term activations. Since demand is lower during inflation, there's more value in building brand awareness long-term than in pushing current sales.
What does a long-term brand-building strategy look like?
Bolster trust in your brand
Create empathetic, reassuring messages around your brand that bolster your customer's trust in your brand. One way to do this is to partner with or spotlight charities and causes that benefit the community. Show humanity, generosity and warmth.
For example, Coca-Cola spotlighted the contribution of frontline responders at the height of the Covid-19 pandemic in 2020. Their brand placement is subtle but reminds the consumer of the company's commitment to the community.
Adidas tackled a global issue that the fashion industry contributes to - plastic waste. In May 2022, the sportswear giant launched the #RunForTheOceans campaign in partnership with a nonprofit environmental organization. The initiative targeted cleaning up the oceans one plastic bottle at a time for every 10 minutes run by individuals.
The brand aligned itself with a long-term message around sustainability, pulling customers into participating in the positive movement.
Spending on brand awareness protects your share of voice within the market. In some cases, it may be cheaper to advertise during inflation since many brands advertise less.
Tailor your marketing to the customer's context
Tailor your marketing strategies to appeal to each customer segment your business serves.
You might serve conservative non-spenders and customers who are comfortably well-off and hardly change their spending habits in response to inflation. Your marketing strategy should address these differences.
The table below compares the different marketing strategies you would employ if you were marketing essential and discretionary products to various customer segments.
For example, Louis Vuitton's thousand-dollar bags are a discretionary item that the comfortably well-off would buy with no qualms. However, Louis Vuitton launched their keyring in 2009 to expand into the cautious buyer segment, which retailed at $300.
It was a signal to the customers with reduced purchasing power that there was a luxury option for their smaller budgets. When purchasing power was again on the uptick post-crisis, these customers bought bigger luxury items, increasing Louis Vuitton's sales.
Leverage Value Packs and Freemium Models to Increase Utility
We've all experienced the freemium pricing model and how it nurtures us as consumers down the funnel to eventually purchase more product features. Spotify, Evernote, and Dropbox are a few companies offering this payment model.
As a marketer...
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Sep 15, 2023
3 Proven Tips to Adapt Your Marketing Strategy for the Nagging Headache Called an Inflation
The Great Toilet Paper Panic of 2020 demonstrated how fragile our supply chains are and how vulnerable we are to disruptions. The biggest takeaway from global crises and inflation is that how brands respond to customer behavior determines who survives after the dust settles.
Inflation generally makes customers spend less, buy cheaper, and postpone non-essential purchases. The longer the inflation lasts, the more these habits are amplified. That said, consumers don't have a blanket response to inflation.
While many consumers cut back, some make exceptions for discretionary purchases they consider affordable and morale-raising - think luxury perfume or staycations. Others, especially top earners, simply continue spending as usual.
Presented with this mixed bag of customers, how can marketers adapt their messaging and marketing strategies to meet the customers where they are?
Maintain Marketing Spending for Long-Term Growth
It seems counterintuitive to maintain marketing and advertising during an economic downturn. In fact, many businesses deliberately slash marketing budgets first while funneling resources into production costs and short-term, measurable activations, such as digital and point-of-sale ads.
After all, aren't consumers spending less? Yes, but they also weigh their purchases more keenly and scrutinize brands.
The key to effective marketing during a recession is to lean more towards a long-term brand-building strategy rather than short-term activations. Since demand is lower during inflation, there's more value in building brand awareness long-term than in pushing current sales.
What does a long-term brand-building strategy look like?
Bolster trust in your brand
Create empathetic, reassuring messages around your brand that bolster your customer's trust in your brand. One way to do this is to partner with or spotlight charities and causes that benefit the community. Show humanity, generosity and warmth.
For example, Coca-Cola spotlighted the contribution of frontline responders at the height of the Covid-19 pandemic in 2020. Their brand placement is subtle but reminds the consumer of the company's commitment to the community.
Adidas tackled a global issue that the fashion industry contributes to - plastic waste. In May 2022, the sportswear giant launched the #RunForTheOceans campaign in partnership with a nonprofit environmental organization. The initiative targeted cleaning up the oceans one plastic bottle at a time for every 10 minutes run by individuals.
The brand aligned itself with a long-term message around sustainability, pulling customers into participating in the positive movement.
Spending on brand awareness protects your share of voice within the market. In some cases, it may be cheaper to advertise during inflation since many brands advertise less.
Tailor your marketing to the customer's context
Tailor your marketing strategies to appeal to each customer segment your business serves.
You might serve conservative non-spenders and customers who are comfortably well-off and hardly change their spending habits in response to inflation. Your marketing strategy should address these differences.
The table below compares the different marketing strategies you would employ if you were marketing essential and discretionary products to various customer segments.
For example, Louis Vuitton's thousand-dollar bags are a discretionary item that the comfortably well-off would buy with no qualms. However, Louis Vuitton launched their keyring in 2009 to expand into the cautious buyer segment, which retailed at $300.
It was a signal to the customers with reduced purchasing power that there was a luxury option for their smaller budgets. When purchasing power was again on the uptick post-crisis, these customers bought bigger luxury items, increasing Louis Vuitton's sales.
We've all experienced the freemium pricing model and how it nurtures us as consumers down the funnel to eventually purchase more product features. Spotify...
playlist_add
Sep 13, 2023
The Top 3 Reasons You Should Be Using Chatbots for Sales and Marketing
When you mention chatbots, the first thing that springs to mind is effective customer service. Waiting to get service has always been irksome, but with the growth of eCommerce customers have come to expect 24/7 connectivity and assistance - hence the need for chatbots.
In fact, according to a Userlike survey, customers' favorite things about chatbots is their quick response and availability outside normal working hours.
Customer service aside, did you know that chatbots can benefit your business beyond improving customer satisfaction?
Specifically, I want to get into how chatbots can help your business implement your sales and marketing strategy.
Over 50% of executives agree that bots deliver significant return on investment and improve customer acquisition and retention
1 - Automate Lead Generation
Picture landing on a website. Instead of an annoying spammy pop-up asking for your precious email address, you get a conversational chat bubble welcoming you and offering to help you find the information you need.
Check out the engaging example below.
Lead generation is identifying people who may be interested in buying your product, capturing their interest and engaging with them.
In this initial phase of the buyer's journey, information is what they're after. Providing information on your product and pricing is straightforward and therefore perfect for automation.
You don't really need the human input at this stage. But you can simulate human conversation with conversational chatbots.
According to HubSpot, only 19% of customers just learning about a product or service (awareness stage) will want to speak to a sales rep. The number triples to 60% when customers have researched, have more information and built a shortlist (consideration stage).
Therefore, it makes sense to use bots as a touchpoint in the customer's journey and to enhance marketing communication and to help sales teams get in touch with customers more efficiently.
Automating the initial engagement with new or returning users browsing your site through chatbots will enable you to:
Tailor your customer's experience on your website away from the generic towards specific information that benefits them. Personalization can include referring to returning customers by name or offering location-based deals. 80% of customers are more likely to buy from businesses with personalized experiences.
Increase average time spent on your website and customer engagement. Using question prompts your chatbot can guide your customer through to the information they want without the hassle of reading walls of text or trying to navigate the website.
Auto qualify your leads. Get real time data on what the user wants with basic qualifying questions and therefore transferring to the right human agent instead of a frustrating chain of handoffs or them having to repeatedly explain themselves.
Achieve higher lead conversion rates. Often, lead generation forms are clunky or require an essay-worth of information before the customer can access your offer or content upgrade. Chatbots simplify this to a few buttons in a fun gamified way.
Schedule, modify and cancel appointments. You'll save your sales team the time and back and forth involved in trying to manually sync calendars.
Boost the number of marketing conversations. An agent can only handle three conversations at a go. Bots can handle an unlimited amount of chats and automatically send the information to your CRM software, making your marketing activities more effective.
2 - Upsell and Cross-Sell Your Customers
Upselling is persuading your customer to buy an additional item to what they're purchasing or to purchase a more expensive product or service. For example:
Add $150 to upgrade your tablet from 64GB to 256GB.
On the other hand, cross-selling is identifying complementary products based on your customer's interests or purchases. For example:
Get a stylus and bluetooth keyboard with your tablet.
Chatbots can tackle both upselling and cro...
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Sep 13, 2023
The Top 3 Reasons You Should Be Using Chatbots for Sales and Marketing
When you mention chatbots, the first thing that springs to mind is effective customer service. Waiting to get service has always been irksome, but with the growth of eCommerce customers have come to expect 24/7 connectivity and assistance - hence the need for chatbots.
In fact, according to a Userlike survey, customers' favorite things about chatbots is their quick response and availability outside normal working hours.
Customer service aside, did you know that chatbots can benefit your business beyond improving customer satisfaction?
Specifically, I want to get into how chatbots can help your business implement your sales and marketing strategy.
Over 50% of executives agree that bots deliver significant return on investment and improve customer acquisition and retention
How can chatbots supplement your daily activities to reach, engage, and convert target prospects into profitable customers?
1 - Automate Lead Generation
Picture landing on a website. Instead of an annoying spammy pop-up asking for your precious email address, you get a conversational chat bubble welcoming you and offering to help you find the information you need.
Check out the engaging example below.
Lead generation is identifying people who may be interested in buying your product, capturing their interest and engaging with them.
In this initial phase of the buyer's journey, information is what they're after. Providing information on your product and pricing is straightforward and therefore perfect for automation.
You don't really need the human input at this stage. But you can simulate human conversation with conversational chatbots.
According to HubSpot, only 19% of customers just learning about a product or service (awareness stage) will want to speak to a sales rep. The number triples to 60% when customers have researched, have more information and built a shortlist (consideration stage).
Therefore, it makes sense to use bots as a touchpoint in the customer's journey and to enhance marketing communication and to help sales teams get in touch with customers more efficiently.
Automating the initial engagement with new or returning users browsing your site through chatbots will enable you to:
Tailor your customer's experience on your website away from the generic towards specific information that benefits them. Personalization can include referring to returning customers by name or offering location-based deals. 80% of customers are more likely to buy from businesses with personalized experiences.
Increase average time spent on your website and customer engagement. Using question prompts your chatbot can guide your customer through to the information they want without the hassle of reading walls of text or trying to navigate the website.
Auto qualify your leads. Get real time data on what the user wants with basic qualifying questions and therefore transferring to the right human agent instead of a frustrating chain of handoffs or them having to repeatedly explain themselves.
Achieve higher lead conversion rates. Often, lead generation forms are clunky or require an essay-worth of information before the customer can access your offer or content upgrade. Chatbots simplify this to a few buttons in a fun gamified way.
Schedule, modify and cancel appointments. You'll save your sales team the time and back and forth involved in trying to manually sync calendars.
Boost the number of marketing conversations. An agent can only handle three conversations at a go. Bots can handle an unlimited amount of chats and automatically send the information to your CRM software, making your marketing activities more effective.
2 - Upsell and Cross-Sell Your Customers
Upselling is persuading your customer to buy an additional item to what they're purchasing or to purchase a more expensive product or service. For example:
Add $150 to upgrade your tablet from 64GB to 256GB.
On the other hand, cross-selling is identifying complementary products based on your customer's interests...
playlist_add
Sep 11, 2023
10 Post Ideas Guaranteed to Boost Engagement on Facebook and Instagram
As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat.
But that's no surprise. Running a business takes time, energy, and a lot of brain power. Coming up with engaging ideas to post on social media may not be as much of a priority as making sure your sales, and other essential business matters are in order.
But don't worry! If you're looking for tried and true tested ideas to engage your audience, you have come to the right place.
Here are 10 ideas that will save you time and help you boost your engagement with your audience on social media we know work.
Famous Quotes
Quotes are an easy way to boost engagement on social media, especially on Facebook and Instagram. You can use quotes from influential people or other people for your business (in-house or customers). While you can create your quotes with a photo editor, you can also use websites such as Canva, which has templates options fo…
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Sep 11, 2023
10 Post Ideas Guaranteed to Boost Engagement on Facebook and Instagram
As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat.
But that's no surprise. Running a business takes time, energy, and a lot of brain power. Coming up with engaging ideas to post on social media may not be as much of a priority as making sure your sales, and other essential business matters are in order.
But don't worry! If you're looking for tried and true tested ideas to engage your audience, you have come to the right place.
Here are 10 ideas that will save you time and help you boost your engagement with your audience on social media we know work.
Famous Quotes
Quotes are an easy way to boost engagement on social media, especially on Facebook and Instagram. You can use quotes from influential people or other people for your business (in-house or customers). While you can create your quotes with a photo editor, you can also use websites such as Canva, which has templates options fo…
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Sep 1, 2023
Where Marketing And Advertising Meet: A Guide For Small and Medium Businesse
Have you ever found yourself scratching your head, wondering about the difference between marketing and advertising? If that's the case, then you're not alone. Today, we'll look into the differences between these terms and shed some light on how they intersect, especially for small and medium-sized businesses.
Marketing vs. Advertising: So What's The Difference?
Marketing is a wide umbrella that covers many business activities. It helps to think of it as the whole process of understanding your customers, determining how to address their needs, and developing strategies to sell your products or services to them. It encompasses everything from market research to product development, pricing, distribution, and, of course, advertising to your customers.
Advertising, on the other hand, is just one subset of marketing. It's the act of promoting your product or service, typically through paid channels like TV, radio, online ads, or billboards. Simply put, if marketing is the entire journey, a…
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Aug 25, 2023
How to Market Yourself As an Electrician
There is nothing easy about running your electrical business on your own. Not only are you in competition with the others in your industry, you have to think about doing everything possible for each client to be a repeat one. Your business depends on you to be effective and efficient and with the right marketing plan, you can ensure that you are out there and standing out for your clients and the world to see.
There is a lot of information out there for electricians to market themselves effectively. From using the best electrician SEO company out there to knowing how to run your website, you have a lot to learn about how to stand out. With the right marketing strategy, you will find better success much faster. You'll need to have the right strategy in place if you want to be the best you can be for your audience, and in the end, your profitability will change! So, with this in mind, here's how to market yourself as an electrician.
You need a good website. If you have an electrician bus…
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Aug 11, 2023
10 Awesome Instagram Reel Ideas for Your Local Business
If you're like most small businesses, you're always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start.
By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways.
In this guide we will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you're a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done!
1. Behind-the-Scenes
These reels show your followers what goes on behind the scenes of your business. People love getting a sneak peek at how things are made or the logistics behind running a business. This typ…
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Aug 11, 2023
10 Awesome Instagram Reel Ideas for Your Local Business
If you're like most small businesses, you're always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start.
By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways.
In this guide we will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you're a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done!
1. Behind-the-Scenes
These reels show your followers what goes on behind the scenes of your business. People love getting a sneak peek at how things are made or the logistics behind running a business. This typ…
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Aug 9, 2023
Finding the Right Local Influencer for Your Business
Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today.
As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here's why.
Benefit 1: Increases Brand Awareness
First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence.
Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas.
Plus, local businesses can turn their favorite customers into their own personal influencers for a fairly low cost by offering small incentives, like food & drink or merchandise.
Benefit 2: Improves Engagement
Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on…
playlist_add
Aug 9, 2023
Finding the Right Local Influencer for Your Business
Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today.
As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here's why.
Benefit 1: Increases Brand Awareness
First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence.
Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas.
Plus, local businesses can turn their favorite customers into their own personal influencers for a fairly low cost by offering small incentives, like food & drink or merchandise.
Benefit 2: Improves Engagement
Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on…
playlist_add
Aug 9, 2023
Finding the Right Local Influencer for Your Business
Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today.
As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here's why.
Benefit 1: Increases Brand Awareness
First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence.
Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas.
Plus, local businesses can turn their favorite customers into their own personal influencers for a fairly low cost by offering small incentives, like food & drink or merchandise.
Benefit 2: Improves Engagement
Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on…
playlist_add
Aug 7, 2023
3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door
Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn't always the answer to creating the connections that local businesses need to leverage sales and develop that all-important brand awareness in local communities.
In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services.
In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your "Ace in the Hole" solution that allows you to connect with new prospects and drive more sales.
There are quite a few offline marketing methods that are still very effective even in today's online world, we're going to be revealing 3 of our favorites…
playlist_add
Aug 7, 2023
3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door
Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn't always the answer to creating the connections that local businesses need to leverage sales and develop that all-important brand awareness in local communities.
In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services.
In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your "Ace in the Hole" solution that allows you to connect with new prospects and drive more sales.
There are quite a few offline marketing methods that are still very effective even in today's online world, we're going to be revealing 3 of our favorites…
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Aug 2, 2023
Why Your Business Needs a Content Calendar
Social media can sometimes feel like a shot in the dark for local business owners - believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience.
Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they're experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your customers an online experience of your local storefront.
But in addition to running a business, the upkeep of a virtual storefront can be just as exhausting. The time, resources, mental willpower, to do content marketing can take up a big portion of your day, every day. But wait. There is a solution!
Developing a content calendar to implement your content strategy will completely revolutionize your approach to online marketing.
What Is a Co…
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Aug 2, 2023
Why Your Business Needs a Content Calendar
Social media can sometimes feel like a shot in the dark for local business owners - believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience.
Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they're experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your customers an online experience of your local storefront.
But in addition to running a business, the upkeep of a virtual storefront can be just as exhausting. The time, resources, mental willpower, to do content marketing can take up a big portion of your day, every day. But wait. There is a solution!
Developing a content calendar to implement your content strategy will completely revolutionize your approach to online marketing.
What Is a Co…
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Aug 1, 2023
What Is a Lead Generation Funnel and Why Does Your Business Needs One?
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.
This may sound overwhelming. As a business without a massive marketing department, you don't have the time and manpower to develop complex systems of advertising and marketing campaigns. Where do you even begin? Start small. Begin by refining your lead generation funnel.
The Lead Generation Funnel
A lead generation funnel provides direction and purpose for your marketing. To bring in more leads and close more sales. It's called a funnel because the first stage captures the attention of a broad audience, and this marketing becomes more refined and detailed in the following stages. Here are the four main stages of a lead generation funnel.
Stage One: Awareness
Consider a new prospect who has never heard of your company or your solution before. They…
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Aug 1, 2023
What Is a Lead Generation Funnel and Why Does Your Business Needs One?
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.
This may sound overwhelming. As a business without a massive marketing department, you don't have the time and manpower to develop complex systems of advertising and marketing campaigns. Where do you even begin? Start small. Begin by refining your lead generation funnel.
The Lead Generation Funnel
A lead generation funnel provides direction and purpose for your marketing. To bring in more leads and close more sales. It's called a funnel because the first stage captures the attention of a broad audience, and this marketing becomes more refined and detailed in the following stages. Here are the four main stages of a lead generation funnel.
Stage One: Awareness
Consider a new prospect who has never heard of your company or your solution before. They…
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Jul 29, 2023
15 Creative Ways For Medical Practices to Get More Google Reviews
Whether you like it or not, online reviews have become an indispensable part of the decision-making process for potential patients.
Positive reviews can bolster your medical practice's reputation and instill trust in your services. And negative reviews, well, have quite the opposite effect.
To help you harness the power of patient feedback, here are 15 creative ideas to collect more online Google Business reviews from your patients.
1. Send Personalized Post-Appointment Emails
After each patient appointment, send a personalized follow-up email, thanking them for their visit. Politely request their feedback and provide a direct link to your Google Business review page. The goal here is to make it easy for them to share their experience.
Example:
"Thank You for Choosing [Your Medical Practice]! We value your opinion. Kindly take a moment to share your thoughts on Google and help others discover the quality care we offer.
2. Utilize SMS Review Requests
Incorporate a convenient SMS review…
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Jun 25, 2023
How to Subtly Include More Brand Touchpoints Into Your YouTube Videos
The stats for YouTube speak for themselves:
World’s second-most visited website with over 14 billion monthly visits (Hootsuite)
More than 500 hours of video is uploaded every minute (Statista)
62% of Internet Users in the U.S. Access YouTube Daily (Statista)
To put it simply, getting your YouTube strategy right has the power to turbocharge your sales pipeline. However, things aren’t that easy.
You can’t just post any old video and expect to generate new customers right away.
The truth is you need to optimize your video content for conversions. And the most effective way to do that is by making your brand presence felt throughout everything you post.
In this guide, we’re going to explain how you can add more brand touchpoints into your videos without disrupting the viewing experience for watchers.
Keep reading to learn how to take the ROI of your YouTube channel to the next level.
3 Core Benefits of Branding Your YouTube Videos
Before explaining how you can subtly include more b…
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Apr 22, 2023
How to More Effectively Market Your Educational Business
Hey there, edu-preneurs! Have you ever wondered why some educational businesses are the talk of the town, while others play hide and seek in obscurity? Well, my friend, it ain't all about luck. It's about a bit of marketing magic, and with that being the case, let's sprinkle some on your biz, shall we?
1. Stories, Not Stats
People adore stories. Remember that teacher whose tales stuck more than the textbook facts? That's who you need to be. You need to be that amazing storyteller of a teacher for your company if you want to stand out from the crowd. Narrate the journey of a student, the passion of a teacher, or perhaps, the vision of your educational hub and you won't go far wrong.
2. Embrace the Gram
And by that, I mean Instagram! The visuals, stories, reels. it's a veritable playground for marketing professionals who want to capture the hearts and minds of their target audience, and of course, it's where Gen Z and below are at, and they are pretty much who you want to target, right?…
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Mar 13, 2023
Balancing Emergency Customer Need & Marketing Prowess
When a customer is dealing with an emergency, it’s unlikely they wish to read your most beautiful and intelligent marketing prose. They want to know what you do, why it will benefit them, how much you charge, and when you can come to resolve the issue. While not all firms will need to consider this potential client need (it’s unlikely that someone will need to buy a new sofa in an emergency situation, for example), the companies that can cater to this possible requirement really do need to accommodate it.
That said, this doesn’t mean you should throw out all your marketing prowess and insight in one fell swoop. There’s a balancing act at play here, between accessibility, and of course, making sure that a potential customer chooses you over others.
In this post, then, we’ll discuss how to balance emergency customer need and marketing prowess in equal strokes, so that you can better curate your website and contact possibilities to gather as much of this business as possible:
Ma…
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Jan 31, 2023
Why Are These Bestsellers Smashing It on Instagram Stories?
Since their launch in August 2016, the interactive, real-time nature of video, image, and music-based Instagram stories has become a mainstay of social media campaigns with staying power, heralding an age where brands can enjoy the benefits of more time-consuming content like video in true low-fi, fly on the wall style. Now, as stories soar onto Facebook as well, brands looking to find any form of success on social media need to think about the stories they’re telling, and the bestsellers that they need to beat, or at least learn from, to find success here.
With 400 million users making Instagram stories even more popular than runaway successes like Snapchat, there are luckily already plenty of brands writing the right narrative to get themselves seen here, and any one of them could prove the perfect role model. Whether you’re new to the world of Instagram or are simply struggling to write a narrative that your followers feel invested in, we’re going to consider some companies th…
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Jan 27, 2023
5 Marketing Lessons from Pirate Movies: Loot All Your Competitors
With the Gasparilla Pirate festival coming this weekend to pillage the city of Tampa, it’s only fitting to talk about pirate movies.
Taranran Taranran Taranran Taranran
If you didn’t remember the Pirates of the Caribbean movie after reading this last paragraph, read it again, but as a song now.
Today we’re going to talk about what Jack Sparrow and other characters from popular pirate movies can teach us about marketing.
So, without further ado, let’s get started!
1 – Pirates of the Caribbean: Get People Talking About You
In the first movie of the Pirates of the Caribbean series, there is an interesting dialogue that goes as follows:
You are without a doubt the worst pirate I’ve heard of (James Norrington)
But you have heard of me (Jack Sparrow)
Getting people talking about you is one of the most important things to build your brand. Naturally, you want people talking about you in a positive light. However, you don’t need to be afraid of bad publicity either.
Getting peopl…
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Jan 27, 2023
5 Marketing Lessons from Pirate Movies: Loot All Your Competitors
With the Gasparilla Pirate festival coming this weekend to pillage the city of Tampa, it’s only fitting to talk about pirate movies.
Taranran Taranran Taranran Taranran
If you didn’t remember the Pirates of the Caribbean movie after reading this last paragraph, read it again, but as a song now.
Today we’re going to talk about what Jack Sparrow and other characters from popular pirate movies can teach us about marketing.
So, without further ado, let’s get started!
1 – Pirates of the Caribbean: Get People Talking About You
In the first movie of the Pirates of the Caribbean series, there is an interesting dialogue that goes as follows:
You are without a doubt the worst pirate I’ve heard of (James Norrington)
But you have heard of me (Jack Sparrow)
Getting people talking about you is one of the most important things to build your brand. Naturally, you want people talking about you in a positive light. However, you don’t need to be afraid of bad publicity either.
Getting peopl…
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Jan 26, 2023
How Healthcare Should Utilize Content Marketing
The average patient faces innumerable obstacles and countless decisions to make. These include scheduling appointments or finding the right specialists. Throw in figuring out health insurance plans.
You can help them by providing quality, relevant, and useful content.
This blog post details the different content marketing ideas you can harness to fulfill patient needs.
5 Ideas to Maximize Healthcare Content Marketing
You cannot underestimate the power of a well-thought-out medical content marketing strategy. It can empower patients, help you attract new business, and increase patient loyalty.
But how do you use this strategy to your advantage? Here are five ideas to try:
1. Bridge the Communication Gap Between Healthcare Providers and Patients
One of the most significant barriers in healthcare is the communication gap between these two parties. Doctors, for instance, sometimes struggle to explain technical concepts and terms.
Meanwhile, patients feel intimidated or powerless to ask fur…
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Jan 26, 2023
6 Email Marketing Strategies to Boost Engagement on Every Level
The toughest thing about marketing your business is finding the right options for you. With social media and all of its various offshoots, most businesses go straight there thinking it’s a quick route to their audience. However, email marketing is still the biggest tool businesses can leverage.
Email Marketing covers a lot of ground, and this is why you should think about some of the following email marketing tactics to capitalize on this practice.
Utilize Integrated Marketing
Email is fantastic, but if you want to differentiate yourself, you may want to combine your tactics by leveraging email and direct mail marketing. Direct mail marketing is where you send personalized letters or flyers directly to a customer. It’s something that can add the personal touch, and contrary to popular belief, is still being used, with many home remodeling marketing agencies making the most of this. Integrated marketing can bring about better results and can complement each other by taking your mark…
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Jan 25, 2023
Lead Generation For Startups: What You Need To Know
Are you SURE you’re ready to start your own business?
Because one of the biggest mistakes you can make is to go live when you haven’t created an actionable plan to generate leads.
And without new leads that you can convert into prospects that then become long-term customers, your startup will fail.
So what exactly are the best strategies for lead generation for startups? Let’s dive in and find out what you need to know.
Make An Offer They Can’t Refuse
Everyone loves free stuff.
And yes, that means that you have to be willing to make an offer, and usually one that costs people nothing.
This is especially important with a startup, however, because no one knows who you are yet, so you have to work extra hard to introduce yourself to cold prospects.
One of the most effective ways to generate leads is getting people to opt in to something that you’re offering.
That ‘thing’ doesn’t have to be your main product or service, but it does have to offer value, AND whet the appetite…
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Jan 24, 2023
8 Tips on Optimizing Your Small Business Productivity with Technology
Technology is a tool that can be used to make your small business more productive. But you need to know how to use it wisely and in the right way. This blog post will give you some tips on optimizing your productivity with technology so that you don’t find yourself struggling with all of these new tools or wasting time on things that don’t matter. So if you’re interested in learning about 8 Tips on Optimizing Your Small Business Productivity With Technology, read on!
1. Use the Right Technology for Your Industry
Technology can be compelling, but it’s not always easy to know how you’re supposed to use all of the different tools available. Some technologies are more suitable for specific industries than others. For example, if your business is in retail or travel, having an online presence makes a lot of sense because these businesses typically deal with customers directly and drive sales over the internet.
Using technology like live chat on your website could help boost conver…
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Jan 24, 2023
How to Get Your Independent Pet Business Noticed
Have you recently launched a small business selling pet products? The pet industry is big news in the United States. Research shows that 69 million American households own dogs, and millions more own a host of other pets. So, it is no surprise that the pet industry is thriving. Whether you are selling pet care products or dog treats, there are many ways to capitalize on the demand for pet products. But, while there is plenty of potential to make a success of your pet business, making sure that it gets noticed can be challenging.
As a small, independent business, you may wonder how to make your products stand out against the industry’s big players. Pitching your marketing just right is essential to help your pet products get noticed. Working with a specialist pet marketing agency is an excellent way to achieve this, but in the meantime, you may want to consider some ways to get started.
Take a look at these marketing tips to help you get your independent pet business noticed:
Perfect…
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Jan 15, 2023
The Importance of Video Marketing
There are numerous ways to promote your business online, and video marketing is one of the most well-known methods. Video marketing can benefit firms that want to convey a message to a broader audience more efficiently. This can be achieved by creating a company, product, or even advertising videos. However, why should you choose video marketing when there are other options?
Well, video marketing has a number of advantages that makes it worthy of your time and money as a business owner.
Improved Conversions
One of the reasons why video marketing is an excellent option for your business is because it can improve conversions. If your goal is increasing the sales of your business, then it’s essential that customers can easily find what they need online. This means that you should create content that’s easy and quick to consume.
If you create a video, then you can tell your story in a fun way that’s easy to digest. This will help customers understand your business and determine the v…
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Jan 5, 2023
How to Start Developing a Digital Marketing Strategy for Your Small Business
Having a successful digital marketing strategy is essential for any small business, whether you’re just starting or have been in business for years. With the ever-evolving world of technology, it can be difficult to keep up with current trends and stay ahead of your competition. Developing a comprehensive digital marketing strategy is key for your small business to succeed online
In this article, we will discuss how to develop a digital marketing strategy for your small business. We’ll cover topics such as creating an effective budget, defining goals and objectives, choosing the right channels and platforms to use, measuring performance data, optimizing your content, and more! Let’s dive in.
Establishing a Marketing Budget
The first step in creating a successful digital marketing strategy is establishing an effective budget. Depending on the size of your business, this can range from a few hundred dollars per month to thousands if you’re ready to make more serious investments.…
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Jan 3, 2023
5 Marketing Strategies You Can Use to Increase Online Traffic for Beginners
Following the devastating effects of the novel coronavirus pandemic, many industries were left with no alternative than to start marketing online. In many instances, these companies saw the potential the digital market has for them. According to statistics, 60% of business closures were due to the coronavirus, and in many of those cases, it was businesses who didn’t utilize the various effective digital marketing strategies.
In 2021 it’s almost unthinkable that companies still don’t use the incredible opportunities within their marketing campaigns. Many didn’t know this, but the Google search engine receives more than three billion searches per day. This means there are more than three billion opportunities for your business to make money; you simply need to capture your audience and show them what you have to offer. In this article, we’ll look at four simple digital marketing tips to promote your business.
1. Google Ads
Google ads is a platform provided by the most popular s…
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Dec 31, 2022
The Importance of Setting a Healthy Marketing Budget and Consumer Trends for 2023
In the US, over 4.4 million new businesses are started each year; of those, 20% fail in their first year. It is estimated that 14% of failed companies do so due to neglecting to market their business correctly or not having a big enough or properly focused marketing plan.
Your business marketing is an essential part of the company and one of the main ways you will get business. You cannot rely on word of mouth or the sales from close friends and peers to push you along forever, and with the rise of the internet, the pool of potential customers has expanded like never before.
This post examines the importance of creating a healthy marketing budget and how to do just this.
Why Businesses Need to Have a Healthy Marketing Budget
Marketing is essential. It facilitates attracting new customers, boosts sales, and raises revenues. Therefore, budgeting for it correctly, including remembering to |budget for help from a marketing consultant in Denver, is vital to be successful. When you put it li…
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Dec 14, 2022
Looking to Boost Your Marketing Efforts? Try These Tips
You know that marketing is important for the success of your business. Traditional marketing isn’t necessarily dead, but people are tired of it. If you want your brand to stand out in a crowded market, you need to come up with new ideas and be unique. Here are a few different ways to help your business grow.
Use Social Media
Social media is a fantastic way to come up with new ideas for your marketing strategy. First of all, social media can help you find out what people want and don’t want. People will tell you if something you’re doing isn’t working well. You can improve your marketing in the future by using this information. You can also talk to your customers directly and find out what they like and don’t like about your products or services.
Use Images
Using images in your advertising can help you create a distinctive brand and make sure your customers know what they’re getting. Images are the best way to get your message and feelings across. They help people connect a…
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Dec 9, 2022
10 Things to Do on the Internet for Entertainment
There are endless things to do on the Internet. However, we often find ourselves bored even when we are online. It’s not that there is any shortage of things to do: we just can’t think of anything fun to do when we need it the most.
Here I have shared a list of interesting things you can do on the internet when you are bored, provided you have high-speed Internet (this is a great read on broadband internet meaning). I can’t promise that you will like all of them as everyone has different tastes, but you will enjoy most of them. So, let’s get started.
Join Chat Rooms
There are hundreds of chat rooms on the internet. Most of them have a specific purpose and a predefined target audience. For example, most of the popular chat rooms are made for “romantic” activities.
It’s up to you to join the rooms of your taste. There are video chat rooms and places where you can use just audio or text messages. Many find it adventurous to join a video room, but they get to see some disturb…
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Nov 27, 2022
The Most Creative Ways to Market Your Business Online in 2023
In today’s digital age, there are endless opportunities for businesses to market themselves online. From social media to email marketing to Google ads, the options are seemingly endless. And with so many options, it can be difficult to decide which route to take.
That’s why we’ve put together a list of some of the most creative ways to master your digital marketing efforts. These ideas are sure to help you stand out from the competition and get noticed by potential customers. So let’s get started!
1. Use Google My Business to Optimize Your Local SEO
If you’re a brick-and-mortar business, then local SEO should be a top priority for your marketing efforts. And one of the best ways to optimize your local SEO is by claiming and verifying your listing on Google My Business (GMB).
GMB is a free platform that allows businesses to manage their online presence across Google Search and Maps. By creating and verifying your GMB listing, you’re more likely to show up in relevant local s…
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Nov 12, 2022
Keep Your Marketing Campaign Running Smoothly
There are few things more important than a successful marketing campaign to really make the most of your business. After all, no matter how great your business or product might be, nobody is going to care if they don’t know that it exists in the first place. The problem is that a lot of business owners tend to work on the assumption that marketing is simple or easy, which simply is not the case. The reality is that any marketing campaign will be incredibly multifaceted and complex. However, that doesn’t mean that there aren’t things that you can do to make it easier. Here are just a few ways that you can keep your marketing campaign running smoothly.
Do Your Research
One of the most common difficulties that a lot of business owners end up running into when it comes to their marketing is that it feels like they’re constantly fighting an uphill battle. Most of the time this is a result of not doing nearly enough research. If you don’t understand your customers, as well as the k…
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