You might have several social media campaigns in place, but have you ever wondered how effective they really are? It is highly likely that you currently have multiple social media campaigns that require a lot of your time and money, but how do you determine when it is time to pull the plug on a social media campaign or if you just need to improve it?
A good social media campaign should coincide with activity on your social media page. Followers should be talking about you, your products or your business. If there is a clear lack of these things on a specific social media platform, it is time to evaluate its usefulness.
In order to evaluate this activity, it is necessary to check the number of likes, shares, retweets or any other follower activity that could be an indication of success or failure. If you social media page fails to engage your target group, it could be bad advertising for your company and a waste of your valuable time.
Another way to evaluate the effectiveness of your social media page, is by monitoring the traffic you get on your website, more specifically the traffic you receive through your social media page. Traffic is not the only thing though, valuable traffic is what you need to look for. Have potential clients from your social media page actually bought your service and/or product? Have they subscribed to your newsletter? No matter the goal, buying and interesting customers is the ultimate goal of any business that goes on social media.
Is your platform suited for your target group?
It is possible that you have an excellent social media page, but are not getting any customers. The reason for that is usually a lack of interest in your product or service, which could point to the fact that your desired target group is not present on the social media platform you are currently using. If this is the case, you might want to switch to a platform suited for your target group.
Each social media platform has its own age group, including people with very specific interests. Even though Facebook has the largest pool of target groups, there are some exceptions. If you wish to speak to a younger generation, it might be a good idea to expand to Instagram as well. If your aim is focussed on attracting valuable business contacts, then LinkedIn will cater to your needs. Doing some research on the social media platforms and the specific target groups that use this platform will make a huge difference. It also means that you can focus on a specific social media platform, saving you loads of time since you won’t have to mess around with multiple accounts on various social media platforms.
Use Content That Engages People
You may have an account of various social media platforms, but are you publishing content that your target group finds interesting? Plain text is no longer a good idea, because the majority of internet users like visuals, including images and videos.
Videos are becoming increasingly more popular, so it is worth jumping on that bandwagon. Some companies will find it hard to create a video, especially when you’re in a profession that isn’t that creative. If this is the case, you can always showcase you professionalism or even the facilities you have at your disposal for the execution of your profession. No matter what you choose, ensure that it will interest potential clients.
If you have a creative profession, for example graphic designer or interior designer, images will be your new best friend. Join a social media platform that focusses on the use of images, for example Instagram, Pinterest and Tumblr. Post some photos of your most impressive work to date and notice how much exposure your business will get.
Set Clear Goals
When you’re on social media, your goals can become unclear fairly quickly. There are so many things to take advantage of, from advertisements to getting a large amount of followers. Setting some goals in advance will help you stay on track.
Informed choices ca...