If you are new to marketing, you might be finding it difficult to digest all there is to know about this industry. With digital marketing moving at lightning speed, it can be overwhelming to try and keep up with the newest trends and skills you should be acquiring.
As a marketing professional or small business owner, it is easy to make mistakes. You’re only human, and that means you’re never going to be perfect in your career! In today’s post we will explore five common marketing mistakes that newbies make, and how to avoid them in your career.
Mistake #1: spending little or no time designing your website
In today’s world, anyone can have their own website for a small amount of money and a little time spent. However, not everyone can make their website search engine optimised, engaging, user friendly and customer focused.
Due to the fact it is easy to get a website nowadays, many small business owners don’t invest much money or time on their website. This is a big mistake, because not only is your website the first interaction most of your customers will have with your company, but it is also the easiest way to bring new customers to your brand.
To avoid the fate of having a dead-end website with few visitors, make sure you invest in professional web design advice, and fill your website with content that is SEO friendly and engaging for your customers to read.
Mistake #2: appealing to a very narrow audience
Your business and products might not be appealing to each and every person, but that doesn’t mean you should shut your doors to a wider customer base. Even niche businesses are able to pull in a wide range of customers by being open, friendly and approachable in both their online and in-person customer service.
The trick is to make your potential customers feel as if they need your products, even if they had never considered them before. With this attitude, you can start exploring how to make your products or services more widely accessible and appealing, eradicating the common mistake of playing only to a niche audience.
In addition to bringing more customers into the fold, you can also use this tactic for your B2B marketing too. You might find that by expanding your marketing not just to customers but to other businesses too, you can make your company more appealing overall.
Mistake #3: ignoring social media trends
Social media is king in today’s marketing world, whether you like it or not. Even if you prefer old fashioned marketing techniques like billboards and signage – both of which are great tools if combined with digital marketing techniques – you need to be up on current social media trends.
It is of paramount importance that your business follows and involves itself in social media trends, such as dance challenges on TikTok, trending hashtags and Reels on Instagram. If you aren’t sure about how to get involved in these trends, you should hire a freelance social media manager to give you advice on following these trends and using them to build your platform.
Ignoring social media trends is a surefire way to come across as out of touch as a business. Appealing to a younger customer base who are more likely to shop online and shop through social media is a vital part of marketing in 2021. People of all ages use social media nowadays; it is a free tool that you can and should use to up your marketing game!
Mistake #4: assuming your customers will always be loyal
Repeat customers are an essential asset to any growing business. Acquiring new customers is an important part of your operations, but retaining your customers is even more crucial. Repeat customers are a powerful marketing tool in themselves when it comes to bringing in new customers; there is nothing more effective than recommendations from those they trust!
One huge mistake any business leader can make is to assume that their customers will stay loyal. Loyalty is earned, not automatically given; even repeat customers need to be incentivised. Successful co...