Spirited Advocate Podcast
Distilled Spirits Council of the United States
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The Spirited Advocate Podcast brings together leaders in the distilled spirits industry to discuss pressing issues of the day. The spirits industry is comprised of so much more than alcohol producers– its farmers, manufacturers, distillers and more here in the U.S. and around the globe. Host Chris Swonger and his guests explore it all while enjoying their favorite cocktail or distilled spirit.
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Jun 20, 2022
Creating a More Inclusive Spirits Industry
Today on The Spirited Advocate Podcast, Chris Swonger is joined by Victoria Russell, the Chief Diversity and Inclusion Officer at Beam Suntory and Chair of the DISCUS DEI Committee, and Dia Simms, CEO of Lobos 1707 and Co-Founder of Pronghorn! Together, the trio discuss how the spirits industry can create a more inclusive environment. Hear what shifts Victoria and Dia have already noticed during the course of their careers – plus the pair give advice for those looking to build a more diverse company, brand, or distillery.
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* Twitter @DistilledSpirit
* Facebook @DistilledSpiritsCouncilUS
* Instagram @distilledspiritscouncil
* LinkedIn @DistilledSpirtsCouncil
_Presented by Distilled Spirits Council of the United States_
_www.distilledspirits.org_
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May 19, 2022
Sustainability From Grain to Can with Amanda Victoria
On this episode of The Spirited Advocate Podcast, CEO and co-founder of Siponey, Amanda Victoria, joins Chris Swonger to discuss the importance of sustainability in the distilled spirits industry. The pair talk about the rise of ready-to-drink beverages, what inspired Amanda to start Aperitif Hour, a cocktail, wine & spirits communication and education company, and her journey from bartender to brand founder.
Follow Us
* Twitter @DistilledSpirit
* Facebook @DistilledSpiritsCouncilUS
* Instagram @distilledspiritscouncil
* LinkedIn @DistilledSpirtsCouncil
_Presented by Distilled Spirits Council of the United States_
_www.distilledspirits.org_
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Apr 26, 2022
Celebrating the History of Scotch Whisky with Ian Smith
Ian Smith, Keepers of the Quaich Chairman, joins Distilled Spirits Council’s President & CEO, Chris Swonger on this episode of The Spirited Advocate Podcast to speak about the rich tradition of producing scotch whisky and the importance of celebrating those within the industry. Plus, hear about Chris’ induction into the Keepers of the Quaich, as well as interviews from his visits to several distilleries in the gorgeous Scottish countryside.
Follow Us
* Twitter @DistilledSpirit
* Facebook @DistilledSpiritsCouncilUS
* Instagram @distilledspiritscouncil
* LinkedIn @DistilledSpirtsCouncil
_Presented by Distilled Spirits Council of the United States_
_www.distilledspirits.org_
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Mar 17, 2022
The Art of Irish Whiskey
Lora Hemy, Head Distiller at Roe & Co in Dublin, joins this episode of The Spirited Advocate Podcast to discuss her unconventional path to distilling Irish whiskey with Distilled Spirits Council’s President & CEO, Chris Swonger. Plus, hear about the new Golden Age of Irish whiskey and how Roe & Co is blending history with innovation.
Follow Us
* Twitter @DistilledSpirit
* Facebook @DistilledSpiritsCouncilUS
* Instagram @distilledspiritscouncil
* LinkedIn @DistilledSpirtsCouncil
_Presented by Distilled Spirits Council of the United States_
_www.distilledspirits.org_
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Feb 27, 2022
Welcome to 'The Spirited Advocate Podcast'
The distilled spirits industry is so much more than what’s in your glass. It’s made up of distillers, bartenders, farmers, manufacturers, and enthusiasts. On The Spirited Advocate Podcast, we share the stories of everyone who makes the spirits industry what it is. Join Chris Swonger, President and CEO of the Distilled Spirits Council of the United States, as he shares a cocktail and a conversation with leaders, distillers, and contributors to the spirits industry. You’ll hear new recipes, business advice, stories of passion, and how policy impacts the world of Distilled Spirits.
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Feb 27, 2022
From Vampire Diaries to Brothers in Bourbon
Actors Paul Wesley and Ian Somerhalder rose to stardom through their portrayal of brothers on the CW hit “The Vampire Diaries.” Now, they’re leveraging the bond they built after nearly a decade on screen into “Brother’s Bond Bourbon.” On this episode of _The Spirited Advocate Podcast,_ join Distilled Spirits Council’s President & CEO, Chris Swonger, as he talks with Paul and Ian about how they got into the spirits business and what goes into making a great bourbon. Plus, hear about their passion for creating a sustainable industry and the powerful lesson Paul’s grandfather taught him about values and tenacity that they bring into their business.
Follow Us
* Twitter @DistilledSpirit
* Facebook @DistilledSpiritsCouncilUS
* Instagram @distilledspiritscouncil
* LinkedIn @DistilledSpirtsCouncil
_Presented by Distilled Spirits Council of the United States_
_www.distilledspirits.org_
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Dec 2, 2021
Kat Hantas and Sarika Singh of 21Seeds Tequila
From a kitchen creation to a spirits shelf staple in nearly all 50 states. Kat Hantas and Sarika Singh, two of three co-founders of 21Seeds Tequila found their sweet spot in an industry with considerable barriers to entry. Find out how on this week's episode. Listen now!
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Nov 18, 2021
Jeff Weiss of Steptoe
On this week's episode of the Spirited Advocate podcast, DISCUS Chief of Public Policy Christine LoCascio takes the reins as host for an important episode on supply chain challenges with Jeff Weis, Partner and Supply Chain Team leader at Steptoe. How will these challenges impact consumers this holiday season? Listen now to find out!
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Nov 4, 2021
Travis Barnes and Nick Ladig of Hotel Tango
From a school bus in Indiana to the front lines to a distillery named Hotel Tango, our guests this week took an exciting path to get where they are today. Travis Barnes, Marine Veteran and Founder of Hotel Tango, joins the podcast alongside his childhood friend, Nick Ladig, President of Hotel Tango, as we commemorate Veteran's Day this month. Listen now!
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Oct 13, 2021
Dr. Joy Spence of Appleton Estate
It's not hard to love your job when you're Appleton Estate Jamaica Rum's Master Blender - and this next guest has been in the rum business for 40 years! This week we have the pleasure of speaking to Dr. Joy Spence, the industry's first female Master Blender. Dr. Spence, or "Auntie Joy " as her Appleton colleagues refer to her, tells us about how her love of science and chemistry landed her at Appleton Estate and her ongoing pursuit of the perfect blend. Listen now!
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Sep 23, 2021
Steve Bashore of The Distillery at Mount Vernon
Where America has been, so has American whiskey. Even our Founding Father George Washington ran one of the largest whiskey distilleries in the early years of the nation at Mount Vernon. Steve Bashore, Miller, Distiller and Historian at Mount Vernon Distillery, helps us close out Bourbon Heritage Month to discuss the beginnings of whiskey distilling in America, and its lasting impact on our country. That and more on the Spirited Advocate Podcast, listen now!
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Sep 9, 2021
39. Bill Samuels Jr. of Maker's Mark
It’s only appropriate that a bourbon behemoth would join our podcast to kick off National Bourbon Heritage Month in celebration of America’s native spirit. Few rival Bill Samuels Jr., former CEO and current Chairman Emeritus of Maker's Mark Bourbon, in life experience and industry knowledge. From growing up in Bardstown, KY next-door to other American whiskey legends, to his short-lived career as a rocket scientist, to continuing his parents' legacy at Maker's Mark, Bill is bursting with stories -- and he's not too shy to share them. Listen now!
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Aug 26, 2021
38. Debra Crew of Diageo North America
Embarking on a new career is always demanding, but starting a role as the president of one of the largest spirits companies in the world…and during a pandemic? Now, that’s another story. Debra Crew, President of Diageo North America, joins the podcast this week and discusses her year at the helm of Diageo North America, her strategic goals and what’s in store for the future. Listen now!
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Aug 12, 2021
37. Ivy Mix of Leyenda in Brooklyn, NY
In this episode, Chris is joined by the multi-talented Ivy Mix, co-owner and head bartender of Leyenda in Brooklyn, NY. Recognized as one of the best bartenders in the country, Ivy’s impact on our industry goes well beyond the bar as the co-founder of Speed Rack and advisory board member of Independent Restaurant Coalition. Chris and Ivy tackle some of the most relevant issues facing the hospitality industry today and emphasize the importance of being politically active on issues that matter to you and your business. Listen now!
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Jul 29, 2021
36. Joshua Hammond of Buster's Liquors
On this week’s episode, Joshua Hammond of Buster’s Liquors & Wines joins the show to provide a retailer perspective on some of the biggest issues facing the spirits industry today. This Memphis-based, family-run retailer offers insights on consumer trends and the benefits of the three-tier-system, all while emphasizing the importance of responsibility. Joshua is a perfect example of how leading with responsibility is not only the right thing to do but is also a great business decision. Listen now!
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Jul 15, 2021
35. Doug Hall of Brain Brew Custom Whiskey
“Why be normal?” Asks this week’s Spirited Advocate podcast guest Doug Hall of Brain Brew Custom Whiskey and Eureka! Ranch. Researcher, engineer, innovator, whiskey blender and much more, Doug regales us on how he moved from chemical engineering to the world of whiskey, bridging the pre-prohibition history of distilling in Cincinnati, OH with modern day innovation. Listen now!
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Jul 1, 2021
34. Meredith Meyer Grelli of Wigle Whiskey
This week’s guest joins us from a distillery 300 years in the making. On this edu-taining episode, Meredith Meyer Grelli, co-owner of Wigle Whiskey and co-founder of the Whiskey Rebellion Trail, gives listeners a fascinating lesson on the history of American Whiskey. From a brawl with a tax collector to a pardon from George Washington himself, Philip Wigle, Wigle Whiskey’s namesake, embodies the resilient spirit and history of American Whiskey. Listen now!
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Jun 17, 2021
33. Jan Westcott of Spirits Canada
Spirits Canada, our neighbor to the north, has dealt with many of the same trials and tribulations as we have state-side over the past year due to the pandemic. CEO and President of Spirits Canada Jan Westcott compares experiences with Christine LoCascio, Chief of Public Policy at DISCUS on this week's episode. The two discuss the evolution of Canadian marketplace in terms of RTDs, Cocktails-to-Go, and other changes to the hospitality industry over the past year. How do our two systems differ and how are they the same? This and more on the Spirited Advocate Podcast.
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Jun 3, 2021
32. Eddie Russell's 40th Anniversary with Wild Turkey
With 40 years of experience under his belt, Eddie Russell knows a thing or two about bourbon, but is still jokingly referred to as the “new guy.” As the son of legendary Master Distiller Jimmy Russell, and the third generation Russell to work at the Wild Turkey Distillery in Lawrenceburg, Kentucky, Russell has an unmatched pedigree in American Whiskey. On this week's episode, Chris and Eddie discuss the evolution of Wild Turkey, his partnership with Matthew McConaughey on Long Branch Bourbon, and what we can expect to see from future generations at Wild Turkey. Don't miss Eddie Russell on the Spirited Advocate Podcast.
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May 20, 2021
1.31 Gregg Mineo NABCA
What is a "control state" and how do the laws relating to distilled spirits in these states differ from other states? New National Alcohol Beverage Control Association, Chairman Gregg Mineo shares his insights and how important it is to promote public health and responsibility in this space. With more than 40 years in the industry, Gregg knows a thing or two about distilled spirits. From his time at Seagrams to how we navigate the new normal, he covers it all on this week's Spirited Advocate Podcast. Gregg also serves as director of the Maine Bureau of Alcoholic Beverages and Lottery Operations.
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May 6, 2021
30. Sean Kennedy, Nation Restaurant Association
This week, we welcome guest host Christine LoCascio, chief of public policy for DISCUS and special guest Sean Kennedy, executive vice president of public affairs for the National Restaurant Association. Sean talks about the devastating impact the pandemic has had on the restaurant industry and how the National Restaurant Association is helping to combat those unforeseen challenges. Christine and Sean also discuss the advantageous partnership between the two organizations on issues like cocktails to-go and their combined efforts to put an end to tariffs on distilled spirits.
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Apr 22, 2021
29. Sustainability with Marble Distilling
Dynamic duo Connie Baker and Carey Shanks co-founded Marble Distilling Co. with the motto of "Drink Sustainably." Now, the happily married couple is sharing how they live out that motto by reducing their carbon footprint, sourcing locally and creating the same great products without a great big impact on the environment. From the economic benefits of environmentally friendly policies, to getting involved in public policy debates and building an experience for consumers, Connie and Carey bring a lot of fun to these topics and more.
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Apr 8, 2021
1.28 Dan Leese, Hotaling & Co.
With decades of experience in the industry, Dan Leese, CEO of DISCUS Member company Hotaling & Co. discusses the most pressing issues affecting the spirits industry. How will COVID-19 adaptations like ready-to-drink cocktails, direct-to-consumer shipping and cocktails-to-go evolve as we enter the new normal? And where do the brands in Hotaling's portfolio fit into the equation? All this and more in this week's episode of the Spirited Advocate podcast!
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Mar 25, 2021
1.27 Jane Bowie, Maker's Mark
With 14 years at Maker's Mark under her belt, Jane Bowie knows a thing or two about crafting a timeless bourbon and an iconic brand. Jane, director of innovation for Maker’s Mark and a Kentucky native, talks about the depth of possibilities for bourbon, how the iconic red wax drip on Maker's Mark bottles came to be (hint- think cognac) and her experience in a male-dominated industry. How did Maker's Mark go from the scrappy new kid on the block selling one drink at a time, to the iconic brand we know and love today? Find out on this week's episode of the Spirited Advocate.
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Mar 11, 2021
26 Tracie Franklin
Whiskey educator Tracie Franklin is on a mission to change the face of whiskey by adding her voice and showing how inclusive the whiskey industry can be. Her enthusiasm is contagious as she recalls her time in theater to her ambassadorship for Glenfiddich to becoming the first head distiller apprentice chosen for the Nearest and Jack Advancement Initiative. Tracie discusses the barriers to entry into the whiskey world and how we can move towards taking exclusivity out of the industry. Actor, soon-to-be head distiller, teacher, advocate and so much more, we’re so thrilled to share this conversation with Tra
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Feb 25, 2021
1.25 Brough Brothers Distillery
Two of the three "Brough Brothers" discuss what it's like to create the first Black-owned bourbon brand in Kentucky, giving back to their community and making their mark in history among other Louisville greats like Muhammad Ali. From making a smooth bourbon loved by all drinkers to dealing with the challenges of starting a business amid a global pandemic, Victor and Chris Yarborough speak to their experiences charting their own path in the distilled spirits industry. All that and more on this episode of the Spirited Advocate Podcast.
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Feb 11, 2021
24 Ron Gomes, Painted Stave Distillery
As owner of the only Black-owned distillery in Delaware, Ron Gomes is redefining the spirits industry and making great drinks along the way. His path to craft distiller is unlike any other and his background in science makes for an interesting perspective on how spirits should be made. Gomes speaks to the challenges he’s faced in starting Painted Stave Distillery to remaining viable during the pandemic, noting that part of surviving as a small business is always remaining nimble.
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Jan 28, 2021
23 Intrepid Spirits
John Ralph, CEO and founder of Intrepid Spirits, got his start in the spirits industry nearly 20 years ago and has worked in Ireland, China and now the U.S. From reviving old brands to building new ones, John covers his "digital first" approach during COVID times and what shifts in the market we can expect to see even after the end of the pandemic. From comparing different markets to describing his favorite bar, he and host Chris Swonger dive into all things spirits on this episode.
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Jan 14, 2021
022 Wilbur's Total Beverage
With more than 20 years of experience in the retail industry, Mat Dismore, managing partner of Wilbur's Total Beverage in Fort Collins, Colorado, joins the Spirited Advocate podcast to discuss how COVID flipped retail operations upside down, what changes he has seen in consumer habits and how to bring brands to life through cultivating relationships. Dismore also speaks to operating as a responsible alcohol retailer in a college town and maintaining those guardrails with his expansion into home delivery.
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Dec 17, 2020
021 Spirits Network
Nick Buzzell, CEO and founder of Spirits Network, discusses how he came up with the idea for a shoppable entertainment platform specifically related to distilled spirits. With original series, mini-documentaries, and cocktail how-to videos, Spirits Network has a broad range of content for spirits enthusiast and novices alike. The platform is expanding the world of spirits into the homes of consumers and helping brands reach more people. All that and more on this week's Spirited Advocate Podcast.
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Dec 3, 2020
020 Ann Mukherjee with Pernod Ricard
CEO of Pernod Ricard North America, Ann Mukherjee, joins the Spirited Advocate Podcast to discuss the many ventures the company is undertaking and how her leadership style is changing the game. From focusing on “Return on Responsibility” in addition to “Return on Investment,” to her personal drive to uphold high standards in the spirits industry, Mukherjee holds nothing back. She also covers finding better balance on the diversity front, Black Lives Matter and how cocktails can offer connection despite physical distancing.
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Nov 19, 2020
019 Election Special
With more than 30 years of high-level government experience and nearly two decades of work with the Distilled Spirits Council, the Alpine Group's Rhod Shaw dives into the election outcomes and what that means for the spirits industry moving forward. He covers why this election was unlike any others, and what's next for the Craft Beverage Modernization and Tax Reform Act, tariffs and cannabis legalization.
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Nov 12, 2020
018 Twin Liquors
David Jabour, co-owner of Twin Liquors stores in Texas with his sister Margaret Jabour, talks about transforming a single, 700 square foot store into a retail empire he now operates with nearly 100 stores across the lone star state. He offers fresh perspective on brand building with a community focus coupled with expansion into the e-commerce space. From giving back to the community to upholding high standards of responsibility, Jabour covers all aspects of running a successful retail operation in the distilled spirits industry.
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Oct 29, 2020
017 Southern Glazer’s Proof Platform
Southern Glazer's John Wittig joins the Spirited Advocate Podcast to talk about their e-commerce platform, Proof. From ensuring retailers can quickly navigate the site and order customers exactly what they want to working to close the distribution gap, Wittig covers everything about operating in the digital marketplace. While the platform was put in place before the onset of COVID, Proof has grown drastically since the pandemic and helped the spirits industry thrive in the 21st century.
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Oct 15, 2020
016 Veteran Owned American Revolution
Founder and CEO of American Revolution Vodka, Walter Kerpa, joins the Spirited Advocate Podcast to talk about what it means to be a veteran re-entering society and how important business opportunities, like those offered at Revolution Vodka, are to that effort. Kerpa also covers the serious issues plaguing the veteran community while delving into his family history and new plans for the future.
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Oct 1, 2020
015 A Fiddle Player and an Orphan: The story of Uncle Nearest and Jack Daniel
You've heard of Jack Daniel, but have you heard of Nearest Green - the man born into slavery who not only taught Jack how to make whiskey and all about the Lincoln County Process, but who is now known to be the first African-American master distiller ever recorded in the U.S.? This week's guest - Fawn Weaver (now CEO of Uncle Nearest Distillery) talks all about uncovering Nearest's story and how what she found was really a story of love filled with mutual respect and admiration between Jack and Nearest. Tune in for all of that + the story of how an orphan and an enslaved fiddler player paved the way for whiskey in the U.S. more than 150 years ago.
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Sep 17, 2020
014 How LibDib is Revolutionizing the Spirits Marketplace
Ever heard of product distribution without trucks, warehouses or salespeople? That's exactly what LibDib Founder and CEO Cheryl Murphy Durzy has created by using innovation (and the internet) to connect suppliers with retailers and get more brands in front of more consumers. She joins the Spirited Advocate Podcast along with Republic National Distributing Company's CEO Tom Cole to talk about their partnership and how it is revolutionizing the spirits marketplace all within the three-tier system.
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Sep 3, 2020
013 WhiskyCast's Mark Gillespie
Host of his own podcast, The WhiskyCast, Mark Gillespie joins the Spirited Advocate Podcast to talk about his experiences diving into the world of whisky, some of his favorite (and most interesting) interviews over the last 15 years and what's on the horizon for the spirits industry post-COVID. WhiskyCast has a worldwide online community with listeners in more than 180 countries.
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Aug 20, 2020
012 Data-Driven Decision Making in the Spirits Industry
IWSR’s COO, Brandy Rand, has nearly two decades of experience in the spirits industry and joins host Chris Swonger to talk about how data should drive decision making. From building a brand online to the impacts of cannabis on the spirits industry – Rand eloquently depicts the evolving marketplace and gives insights into the future of spirits.
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Aug 6, 2020
011 Agave Loco's Tom Maas on 3 Decades in the Industry
From Al Capone’s influence on the spirits industry to cosmopolitans in Sex and the City, Tom Maas, CEO of Agave Loco, shares what he’s learned over more than three decades in the distilled spirits industry. A self-proclaimed “bullish” entrepreneur, Maas dives into what it was like working for big names like Jim Beam and Jack Daniels and then going out on his own to start Agave Loco and RumChata. Artful storytelling and industry expertise from Maas make this episode a can’t miss.
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Jul 23, 2020
010 Breakthru Beverage with Danny Wirtz
Vice Chairman of Breakthru Beverage Group Danny Wirtz joins the Spirited Advocate Podcast to bring a wholesaler's perspective. He discusses how the spirits industry must maintain responsibility as the market evolves, his family-owned and operated business and his new role as the chairman of WSWA.
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Jul 9, 2020
009 A Toast to Diageo’s Deirdre Mahlan
In one of her last interviews as president of Diageo North America, Deirdre Mahlan reflects on how the spirits industry has changed over the years and looks forward to all the great things to come. From trends in the marketplace to Deirdre's accomplishments and their favorite drinks, host Chris Swonger covers it all while toasting to a new chapter after Deirdre's retirement. (Note: Deirdre Mahlan officially retired on June 30, 2020.)
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Jun 25, 2020
008 Bourbonism: Congressman John Yarmuth
Congressman John Yarmuth (D-Ky.) – co-chair of the Congressional Bourbon Caucus – joins host Chris Swonger to talk all things bourbon, including its mystique and what "Bourbonism" means. The two also touch on the negative impacts of tariffs, the need for economic relief for craft distillers, and current events.
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Jun 11, 2020
007 Jim Canepa: Turning Ohio's Liquor Division Around
Host Chris Swonger is joined by Jim Canepa, superintendent of the Ohio Division of Liquor Control, to discuss how he took the state's distilled spirits operations from "dumpster fire" to one of the best control states in the nation. David Wojnar, DISCUS vice president of state government relations, also joins to dig into the long - sometimes complicated - relationship with Ohio's Liquor Control.
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May 28, 2020
006 E-Commerce and the Spirits Industry
As COVID-19 has forced consumers to find new ways to enjoy their favorite spirits in the comfort of their home, consumer demand for online sales in the industry has grown. Chris Swonger speaks with president and co-founder of Reserve Bar, Lindsay Held, to see just how e-commerce has been impacted and what the future of the spirits industry looks like.
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May 14, 2020
005 All About Scotch Whisky
What's it like to represent one of Scotland's most accessible and most dynamic industries? Host Chris Swonger speaks with Scotch Whisky Association CEO Karen Betts to find out. Other topics include Brexit, tariffs and the western U.S. coastline.
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Apr 30, 2020
004 Woody Harrelson, Martha Stewart and Barack Obama Walk Into a Bar
What do Woody Harrelson, Martha Stewart and Barack Obama all have in common? They’ve had a cocktail made for them by Derek Brown, owner of the Columbia Room which has won the award of Best American Cocktail Bar. Host Chris Swonger discusses what it’s like to make drinks for the famous as well as diving in to some of the more difficult challenges bars face with COVID-19.
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Apr 16, 2020
003 Spirits Perspective: Combating COVID-19
Distilled Spirits Council of the United States President and CEO Chris Swonger discusses impacts of COVID-19 with Bob Dorfman, director of Montgomery County Alcohol Beverage Services. Specifically, Bob delves into the creative solutions his team has used to ensure business stay operational while protecting consumers and employees.
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Apr 2, 2020
002 Part Two: (American) Whiskey, Tariffs an COVID-19
DISCUS President and CEO shares a drink with Amir Peay, owner of James E. Pepper distillery in Lexington, Kentucky. Peay sheds light on how tariffs are affecting U.S. businesses like his, while delving into the history that allowed him to revive the James E. Pepper brand.
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Mar 19, 2020
001 Part One: (Irish) Whiskey, Tariffs and COVID-19
In the first-ever Spirited Advocate Podcast episode, DISCUS President and CEO shares a drink with William Lavelle, head of the Irish Whiskey Association. From tariffs to current concerns surrounding COVID-19, William brings an international perspective to topical issues facing the distilled spirits industry – and Irish Whiskey in particular.
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