Engaging Customers in Your Corporate Purpose
Play • 16 min
Guest: Altaf Gilani, Head of Product for Microsoft Rewards, Give with Bing, and Bing Rebates Customers are demanding that companies take action on the social causes that affect our communities every day. Truly visionary companies, like Microsoft, are taking it a step further. Their giving programs are designed not only to have an impact, but to engage their customers to define where that impact is directed. Altaf Gilani spearheaded Microsoft’s Give with Bing – a rewards program that enables users to raise money for the charity of their choice every time they conduct an internet search. Learn what inspired Altaf into action, and how his past passion for giving back helped shape the ideas that formed his professional future, as well as a truly innovative program that translates customer clicks to Goodness in 8 countries.    Webinars for nonprofits:
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