George Leimer is the CEO of fintech investing app Rally. Rally is a platform for buying and selling equity shares in collectible assets like exotic cars and other memorabilia. George is a seasoned leader in product & technology with more than two decades of delivering results in e-commerce, technology, and content development. George has worked for top brands and tech companies, including ESPN, eBay, Disney, and Apple. George joins the Snyder Showdown to discuss how consumer investing in alternative asset classes is evolving and becoming more attainable.