Branding sets the perception among prospective buyers. Online presence of business requires thoughtful branding that converts visitors into buyers.
What are the main ingredients of creating a memorable and profitable brand identity for a business? Shane Rielly is here sharing the workflow to create online branding for businesses.
I am the founder and co-owner of an agency based in South Africa, called Lonely Viking. We are an agency committed to helping overworked business owners grow their businesses and get their lives back.
We do that by providing branding, marketing, business automation and custom software development and consulting services.
When I left school, I decided not to study. Instead, I got a super-boring job in property valuations and saved money for a year so that I could start a surf clothing label. In the meantime, I was learning Photoshop on a friend’s computer.
The surf label thing is where I realised that I loved design. I designed the clothing (cuts, patterns, etc.) and I designed all the prints and marketing materials. That’s where I really got into it and realised I’d always be a designer.
About 13 years ago, a client I was designing a logo for asked if I could build him a website. I said yes and quickly bought some books to learn how. I the site and that is how I got in web design/development.
I am passionate about branding and have done some talks on it at a few conferences, meetups, and virtual summits. I love to teach and have small, but growing YouTube channel where I do just that.