Getting people’s attention is one thing. Actually converting them is another. In episode 057 of Social Minds, Teresa Heath-Wareing, TEDx speaker and one of the UK’s leading experts on social media marketing, puts an end to the use of ‘value exchange’ as a buzzword. Instead, she reveals how marketers can put it into practice. We discuss UK marketers’ confidence issues, the meaning of lead magnets and the importance of give and take. Teresa also explains the necessary boundaries between brands and businesses who expect too much, and those who aren’t asking enough. This episode is packed full of actionable insight and demonstrates perfectly the reasons why we should stop trying to get everyone’s attention and just focus on the people who we know will buy into a brand.