Food and drink should be an easy sell; it’s a necessity for every age and demographic. So why is the industry still falling behind in its comms and marketing? In episode 046 of Social Minds, we’re joined by Mark McCulloch, brand and marketing executive at Supersonic Inc and host of the Supersonic Food Marketing Podcast. In this, Mark reveals why food and drink marketing needs to move beyond knee-jerk promotion and how brands can do that while using social to make their budgets stretch. We also discuss the brands who are succeeding at innovation and relevance, and break down their recipe for success.