Social Minds - Social Media Marketing Answered
Ep. 036 - Earning Cultural Capital: Why Brands Are Moving Underground
May 13, 2019 · 51 min
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Being present in culture is a dream for any brand, but earning real capital takes more than sponsorship—brands must be sincere to succeed. In episode 036 of Social Minds we’re joined by Theo and Robin, directors at Warm Street, to discuss how brands can participate in subculture movements through music. In this, we reveal the steps brands need to take to make an impact from grassroots level to mass marketing campaigns.

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