Social Minds - Social Media Marketing Answered
Ep. 082 - Campaign Against COVID-19: The True Impact of a Pandemic on Advertising | Omar Oakes - Campaign Magazine
Apr 1, 2020 · 48 min
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Read the room. COVID-19 has changed everything over the last month and advertising is definitely no exception. We spoke to the global tech editor of Campaign Magazine, Omar Oakes, to find out how the industry is responding, how consumer sentiment has changed and what brands’ place is in all of this - if they have one at all. Omar has been celebrating and critiquing brands in Campaign Magazine for over 5 years and he had seen it all - until now. In this episode we spoke about why it’s not the time for wartime spirit, why the internet is angry at McDonald’s and how Campaign is adapting to a shift in readers’ attitudes - including by canning its iconic Turkey of the Week segment.

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