Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of this year. Speaking of Snapchat, it and Twitter have released their Q2 earnings, highlighting the impact that COVID-19 has had on ad revenue - though Twitter’s user growth shows a boost of relevance these last few months. We also cover two updates from Facebook, including a new section for official music videos in Watch and a Pages redesign that removes Likes altogether. Finally we discuss the new advertising formats on offer from YouTube, including spots for livestreams and 3D product displays. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to firstname.lastname@example.org.