96% of video is consumed on mobile, so brands and marketers should understand the importance of mastering vertical video. In reality, many remain stubborn in their execution - either hacking, botching or ignoring the pivot to 9:16 entirely. In episode 015 of Social Minds, we’re joined by head and founder of Sporf, Nick Speakman, who has brought dynamic vertical content to the screens of 15 million people - diversified for purpose and platform. His advice to his industry peers? Prioritise vertical now, or fall behind for good.