Young people are watching less TV—that cannot be argued. So where does this leave traditional broadcasters? In episode 034 of Social Minds, we’re joined by James Cross and Tim Jones, creative directors at BBC Creative, for a candid discussion about the future of linear television. In the face of Netflix, Hulu and YouTube, organisations like the BBC have been forced to play catch up. Now, we get an insight into their survival strategy. For James and Tim, the answer is a reimagined approach to creativity.