America is a market so large that its 50 states may as well be 50 countries. So what can UK businesses do to ensure they make a transatlantic impact? In this episode of Social Minds we catch up with managing director of Social Chain USA, Oliver Yonchev, who is currently growing our office in New York. We discuss the hurdles that UK companies need to overcome when tackling the US, what to consider for differences in size, tone and culture, and the nuances in innovation, creativity and competition. Madison Avenue gave the American advertising landscape the gift of maturity, but Ollie insists that the UK remains adland’s hub for experimentation. In this episode, he reveals the strategies that each market should borrow from one another and how brands crossing the pond can employ the best of both.