Many would argue the standard of advertising and creativity is now the best it’s been for ages. But how much better could it be if the industry opened its doors to the millions that are held back from creative careers by their class or background? In episode 69 of Social Minds, Craig Oldham, who chairs D&AD North, gives a frank take on the lack of representation in top creative roles. We also discuss the classism that still exists in the industry and whether or not the world’s most awarded works give a true reflection of society. Craig also calls for an end to outdated hierarchies at idea-level, arguing that a creative director doesn’t always have better ideas than a junior.