Creative professionals come with an ego attached. That’s usually their downfall. In episode 067 of Social Minds, we’re joined by Joe Glover, founder of The Marketing Meetup. In this episode, he explains why empathy is the trait to be proud of and a skill that everyone can develop. Joe says empathy doesn’t just mean being nice. Empathy is the ability to become the person you’re trying to reach. To take on their problems in order to provide their solutions. But it’s not not being nice. In this episode, find out why humanity is the best strategy for long-term business success.