Social Minds - Social Media Marketing Answered
Ep. 037 - Outsmarting Social: What Data Can Really Do For Your Social Media Strategy
May 20, 2019 · 45 min
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Earlier this year we collaborated with Buffer on its annual State of Social report, which enables marketers to form an informed strategy through social-first data. In episode 037 of Social Minds, we’re joined by Buffer’s editorial director, Ash Read, to unearth the learnings which have come to light since then, discuss how to strike the balance between research and creative instinct, and reveal when to use data to outsmart the platforms’ ever-changing landscape.

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