In episode 048 of Social Minds we return for another Breaking Social segment, in which Theo and Eve translate the biggest social media stories to break over the last month—and July 2019 was not short of material. The last 31 days have seen Snapchat take its naysayers by surprise with impressive second-quarter results; the platform gained 13 million new users. Also new at Snap Inc. was Snapchat’s first major ad campaign, Real Friends, which reveals its USP and strategy against long-time rival, Instagram. Twitter was the second social networking site which had a campaign to share; its Me On Twitter user-generated ads are the latest in a shift towards a new and humanised tone of voice. Both campaigns hold important lessons for brands and hint at the most noticeable and cost-effective marketing opportunity right now. As well as this, we talked all things Facebook, following the FTC’s largest fine in its history, how Facebook widgets are falling foul of GDPR and the release of Netflix’s Cambridge Analytica exposé, The Great Hack. These setbacks come at a crucial time for Facebook as the data implications of its new Neurolink-style tech and Project Libra are under scrutiny. Finally we are thrilled to share the details of Social Chain Data’s official launch—a new dedicated service giving brands access to 80 million super fans, consumer trends and unprecedented marketing insights.