Social Minds - Social Media Marketing Answered
Ep. 026 - Social for Good: How Brands and Charities Can Eradicate Badvertising
Mar 5, 2019 · 31 min
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$500 billion was spent on digital advertising in 2018 alone. Now imagine if that money could be funnelled into life-changing causes. That’s the vision of our guest for episode 026 of Social Minds, Amy Williams—founder of ad tech platform, Good-Loop, which aims to make digital advertising ethical again by donating half of its revenue to charity. In this, we speak to her about the future of cause marketing, the epidemic of young ad-blockers and social media’s crucial role in fixing both.

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