Social Minds - Social Media Marketing Answered
Ep. 064 - Breaking Social LIVE: Facebook Is Losing Its Own Competition | Theo & Eve
Nov 11, 2019 · 42 min
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Facebook’s end goal has always been to eliminate its competition, whether that's through acquisition or a 'clone and destroy' strategy. Except it’s not working. In fact, recently other tech firms have been showing Facebook how’s it’s done. In our first LIVE episode of Social Minds, Theo and Eve discuss social’s latest headlines and get candid about the state of Facebook. While Facebook says it can’t fact-check political ads — but absolutely can ban popular emojis used in a sexual context — Twitter has banned political ads altogether, Snapchat Discover is giving publishers the ad revenue that Facebook won’t provide, and TikTok hasn’t even flinched at Facebook’s clone efforts. Instead, it’s expanding further still by introducing its own advertising platform. In this, we reveal the new features coming to Twitter in 2020, the surprising year-on-year growth of Snapchat Discover, TikTok’s agency pitch deck and Facebook’s real motive for introducing the world to the new but not that improved FACEBOOK.

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