Instagram Rolls Out New Business Tools
46 min

Explore Instagram product tags in posts, new ad targeting audiences, and more with special guest Amanda Robinson, this week on the Social Media Marketing Talk Show.

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The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: Overcoming the Fear of Hiring
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever hired someone for your team that didn't work out? If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through together in this episode. Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. The feedback from this quiz has been so great, so be sure to take it at www.rickmulready.com/quiz. Links & Resources Mentioned in this Episode: www.rickmulready.com/quiz www.rickmulready.com/group Full show notes are available at www.rickmulready.com/448
22 min
The Science of Social Media
The Science of Social Media
Buffer
How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter.  Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share? To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000.  I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
19 min
The Digital Marketing Podcast
The Digital Marketing Podcast
Ciaran Rogers and Daniel Rowles
ChattyFeet - The Language Of Socks
We speak to  Gil Kahana, Co-Founder of innovative brand ChattyFeet. 8 years ago Gil quit a successful career as a user experience designer to start “ChattyFeet”. The idea was simple. Create socks with illustrated characters that make people feel fun and happy.  It grew from an amusing vision Gil had while at a party, staring at his own plain socks and imagining them animated with characters. So many of us have great ideas but unlike the majority of us, ChattyFeet co-founders Gil & Humberto relentlessly pursued this idea and turned it into a successful brand.  We explore some of the lessons Gil learned steering this fun start up down a path to greater things. From product development to marketing, Gil shares with us some of the secrets that have helped their brand grow.  Discover how they developed their product range from customer insight, and how they used crowdfunding to secure that all important main customer audience. We ask ‘can socks become viral?’ and explore ‘Socks’ as a medium of self expression. If this sounds fun then you should really take a look at ChattyFeet’s product range.  Just a quick glance is guaranteed to put a smile on your face and inspire you to an act of unfettered sock self expression.  Useful Links Visit  or their new   - in a relationship with the British Vogue.  This is their  post. ChattyFeet Christmas hits 2020: ,  and
34 min
Business of eCommerce
Business of eCommerce
Charles Palleschi
Using Pinterest to Increase eCommerce Sales (E150)
Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.
43 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The Easy Way to Beat Competitors Every Time
Being a personal brand entrepreneur means that you actually do not have any competitors, because there is only one you. Sure, there will be people in the same niche doing similar things, but they will never be able to ever replicate you.  In this episode, I talk about the easy way to beat competitors every time and the importance of always being 100% original. Tune in to find out my top strategies for always being authentic and why your audience will love you even more for it.  Episode Timestamps [05:22] - When you’re building the Business of You, there is no real competition [07:19] - The tendency to latch on to what everyone else is doing [09:04] - There is no right way of doing things [10:05] - Do something that is unmistakably you Essential Learning Points From This Episode Why you should never copy anyone else How to build a frictionless business As an entrepreneur, there isn’t a rulebook to follow Show the real you and see how your audience reacts Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://youpreneur.com/importance-of-playing-the-long-game-in-business/ (Episode 403: The Importance of Playing the Long Game in Business) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
13 min
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