Sippin' & Shippin'
Brian Weinstein & Caitlin Postel
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Helping brands, rising entrepreneurs, and future industry leaders by sharing valuable information about the industry and their peers as told by industry insiders and their peers themselves.
Available episodes
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Jul 21, 2023
Episode 44: Blazing a trail in e-commerce, entrepreneurship, and beyond
On this episode of Sippin’ & Shippin’, we’re featuring the highly distinguished and award-winning NJ Falk, who is currently the managing partner of Athletic Propulsion Labs. NJ has indeed been blazing a trail in the e-commerce luxury brand and fashion circuit for quite some time now. Not only as a serial entrepreneur, but also as
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Jul 7, 2023
Episode 43: What do brands do in the event of a parcel strike?
As the country and economy continues to recover from the structural and economic impacts of the Covid-19 pandemic, the e-commerce industry has finally started to level set and adjust to the new competitive landscape of hybrid businesses saturating the market. The Sippin’ & Shippin’ crew talks all about it, as the e-commerce community prepares for
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Jun 23, 2023
Episode 42: Disruptive conversations: A midyear look back
Description: We’re midway into 2023 and hosts Brian Weinstein and Caitlin Postel are taking a look back at the year so far. We’ve had some incredible guests visit the podcast, who are disrupting e-commerce challenges and sharing their wins. Listen to how they are adapting nimbly and boldly through the ever-changing wave of consumer demands,
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Jun 9, 2023
Episode 41: Partnerships: Unlocking the ecosystem
Description: In this episode, we talk about all things partnerships with our special guest and industry expert Marco De Paulis, Director E-commerce Partnerships at Ryder E-commerce. We break down this value-based concept and strategy that’s 100% customer-centric; built to bridge the gap between best-in-class partners and brands, to disrupt stagnant growth and unleash untapped sales
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May 26, 2023
Episode 40: Personalization 2.0: Scaling with innovation
The art of custom design has drastically improved from the days of yesteryear thanks to the advancements of technology. The days of e-commerce brands having limited capabilities to provide unique, personalized solutions for customers at scale are over. In this episode with personalization expert Brian Tigner of Authentic Innovations, we dive into the latest technologies
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May 12, 2023
Episode 39: Levelin’ up with automation
Description: From machines that build boxes to robots that can sort 1,000 packages per hour, automation is a game-changer for e-commerce brands. While it won’t solve all problems, it’ll certainly help optimize operations! But when does it make sense to invest? In our newest episode, we sat down with engineers Terry Neidiffer and Rob Schabinger
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Apr 28, 2023
Episode 38: Elevating brands from JV to varsity
Description: On this episode, we hear from Chelsea Jones of Chelsea & Rachel Co, a professional problem solver in the world of e-commerce. Get the inside scoop from the master strategist and tech stack expert herself, on ways DTC brands can level up their business, keep growing and keep that revenue flowing. Chelsea breaks down
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Apr 14, 2023
Episode 37: Season 3! The art of digitally transforming legacy brands
What does it mean to digitally transform a legacy brand? We learn the answer from a true master who has perfected the art of doing just that. Our very special guest Arthur Phidd, who is an award-winning and globally recognized innovator and visionary, and current CIO of REEDS Jewelers gives the crew and listeners a
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Mar 31, 2023
Episode 36: Women’s History Month wrap-up: Fashionista turned CMO
We’re closing out Women’s History Month with Julia Perez, CMO of OWYN. We learn how she started her career with a true passion for fashion, attending school and interning in New York City. But, it was her introduction into marketing as a ‘Red Bull Girl’ where she found her calling. From there, she was motivated
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Mar 17, 2023
Episode 35: From intra to entre: Insights from a VC boss lady
As we continue our month-long WHM series, the Sippin’ & Shippin’ crew chats it up with friend and tech legend Maia Benson, venture capitalist with Forum Ventures. She shares her story of how she got started in the tech industry, her transition from intrapreneur to entrepreneur, and where she is today. We hear her thoughts
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Mar 3, 2023
Episode 34: MARCHing into Women’s History Month with courage
Join us as we celebrate Women’s History Month! To kick-off this month-long series, we’ve nabbed three dynamic colleagues at Ryder E-commerce, currently leading and making great impact in the logistics space. Our host Caitlin Postel takes the helm solo, spearheading a rousing discussion on women leading in logistics. The group speaks to how they got
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Feb 17, 2023
Episode 33: Ladies leading logistics: Breaking the glass ceiling
The Sippin’ & Shippin’ crew had the pleasure of talking with Joanne Marciano, COO of Greyson Clothiers, about her illustrious retail career. And what a ride it’s been! From her start in operations with JCPenney, to Talbots, The Gap and much more, she’s worn many hats. Now working on the warehouse logistics side, her experience
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Feb 3, 2023
Episode 32: From school of rock to socks: Entrepreneur turned supply chain executive
On this episode of Sippin’ and Shippin’, we sit down with Alex Albert from Stance Socks. He chats with us about the early stages of his career as an American rocker with the band Project 86 and how he segued into entrepreneurship and the corporate world, becoming Stance’s VP of Supply Chain Operations. He provides
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Jan 20, 2023
Episode 31: Bridging the gap between returns and sustainability: A female founder’s journey
Meet Jess Owens, the founder of Greenlist. She takes us on the journey of how she got started, the challenges she’s facing as a female founder driving a new concept to market, and her passion to make online retail returns more sustainable. The Sippin’ & Shippin’ crew is inspired by her vision and tenacity to
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Jan 6, 2023
Episode 30: The value of brand loyalty programs (and how to build them)
This new year is all about retaining customers, and one way to do that is by showing your most loyal customers some extra love through a loyalty program. In this episode, the crew chats with Allison Spalding from Inveterate, Inc., talking all things loyalty, subscriptions and memberships. The differences between them all, the value they
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Dec 23, 2022
Bonus episode: 2022 Recap, Holiday Special
Description: Alright, sippers! We’ve got a special episode for you.The entire crew shows some love to our past guests, listeners and each other, while recapping 2022. It’s been an exciting podcast year, filled with expert guests, engaging topics and rich content to push the needle forward in this shared e-commerce space. The team reflects on
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Dec 9, 2022
Episode 29: Retention marketing: The key to sustainable growth
A brand’s answer to “Where Is My Order?!” can make or break the customer experience in e-commerce. So, what can merchants do to improve the post-purchase journey and eliminate friction? We sat down with Noah Rahimzadeh from Malomo to explore strategies that reduce customer churn, promote sustainable growth, and build lasting brand loyalty. Tune in
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Nov 25, 2022
Episode 28: Inventory kills: A guide to optimal forecasting
Don’t let your e-commerce business succumb to death by inventory mismanagement! Join us as we talk with expert Jill Liliedahl, Global Director of Product Marketing at Inventory Planner, about the various strategies e-commerce brands can use for inventory control, optimal forecasting, and improving cash flow to keep that bottom line consistently in the black. Learn
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Nov 11, 2022
Episode 27: BFCM and beyond: Key marketing strategies to break through the noise
Description: As we approach the heart of this year’s peak season, what can brands do to stand out from the competition during these difficult economic times? We talked with VP of Marketing, Elana Ostrega and Director of Partner Marketing, Tori Piccin at Clearco about creative marketing strategies to do just that. They give their industry
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Oct 28, 2022
Episode 26: Customer success management 101: The value of relationships
Happy customers are the life source of thriving brands. But ‘customer success’ is so much more than just making customers happy. It means ensuring customers are getting their needs and expectations met at every level, including how you support and act on their behalf. We sat down with Leslie Karr, Director of Customer Success at
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Oct 14, 2022
Episode 25: OMS: Building the perfect order fulfillment experience
From a chiropractor of 20 years with a simple idea to a successful global e-commerce technology brand. Dr. Jason DePietropaolo of ChannelApe joins Sippin’ & Shippin’ and gives his insights on how he built an order management system (OMS) and tech company from the ground up – out of necessity. Jason and the S&S team
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Sep 30, 2022
Episode 24: Fear, failure, and success: lessons learned from an entrepreneur extraordinaire
Description: The entrepreneur journey is not easy – it’s filled with twists, turns, roadblocks, and endless questions like “who can I reach out to,” “what am I doing,” and “what comes next?” To thrive in the entrepreneurial space, new founders must find an intersection of three things: understanding audience needs, being good at addressing those
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Sep 16, 2022
Episode 23: Making big companies feel small. Building a community from the inside out
In 2022, the key to a successful business revolves around the customer experience – and more importantly, the community-driven approach. But, building a community that feels authentic isn’t always easy. Customers are increasingly sensitive to whether retailers are simply selling to them or making an effort to strengthen relationships. The real question becomes: how can
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Sep 2, 2022
Episode 22: Welcome to returns culture: Leveraging reverse logistics for a better customer experience
Returns used to be one of the most challenging things about the buying journey. Customers had to go through multiple hoops just to cancel a subscription or return a product. In 2022, this is no longer the case. Reverse logistics is considered one of the most impactful ways to create a seamless customer experience. Why?
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Aug 19, 2022
Episode 21: Is the server dead? The power of a modern tech stack
Tried-and-true EDI (Electronic Data Interchange) has existed for decades, allowing big-name retailers and emerging brands to work together seamlessly. But this automated standard comes at a price – it typically works best with an older operating system. The new era of APIs (Application Programming Interfaces) allows for greater connectivity between entrepreneurs and their partners, and
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Aug 5, 2022
Episode 20: Starting an e-commerce brand (and what they don’t tell you)
Founders start their companies with an idea and a passion. They’ve got an incredible product, want to tell a story, and, most importantly, create a loyal community. But there are many moving parts to building a successful e-commerce store – and it’s not as simple as setting up an online site. Details like SKU level
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Jul 22, 2022
Episode 19: The biggest international shipping myths (busted!)
We’re talking all things international shipping as it relates to e-commerce. For online brands, international shipping can be a huge undertaking that becomes costly for themselves and their customers. So, what can brands do to smooth the process and manage costs? Our guest, Alex Yancher, Co-Founder and CEO of Passport Shipping, covers everything from unexpected
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Jul 8, 2022
Episode 18: Welcome to season 2 of Sippin’ & Shippin’
How can brands stand out from the crowd and deliver the best customer experience? What does proper peak season planning look like? In a post-pandemic world, where does the retail channel come into play? What does the Ryder acquisition mean for the logistics marketplace at large? In the first episode of season 2, we’ll dive
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Nov 24, 2021
Episode 17: The most wonderful time of the year…will holiday parcel make it to your doorstep?
Ah, it’s the holiday season! Along with colder days, warmer drinks, and a festive buzz in the air, this busy time of year comes with an increased demand in deliveries. What does this mean for e-commerce brands? A focus on the parcel is the key to a successful customer experience. We sat down with Sean
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Nov 4, 2021
Episode 16: What the heck is happening at the ports? And where do we go from here?
Congested terminals, vessels accumulating in ports, warehouses packed beyond capacity … supply chain deficiencies have always been present during peak season. But over the past few months, we’ve been exposed to more and more difficulties on the import side of the fulfillment process. This week we sat down with Bill Mongelluzzo, Senior Editor at the
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Oct 21, 2021
Episode 15: The micro-influencer movement and how it can help your brand
With customers looking for an authentic approach and genuine connection, having a micro-influencer marketing strategy can help drive growth and retention. But who are micro-influencers? We have good news – they may already love your brand. Brett Bernstein, Founder and CEO of Gatsby is here to talk about how you can find micro-influencers within your
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Oct 7, 2021
Episode 14: How to green your business one order at a time
Today’s consumers want to make sustainable purchasing decisions – and they want merchants to help them do it. We’re talking to Dane Baker, Co-Founder and CEO of EcoCart, about how ecommerce brands can take the right steps to lessen their carbon footprint. Show Transcript Brian Weinstein: Welcome everybody to Sippin’ and Shippin’. I’m your host,
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Sep 23, 2021
Episode 13: The evolution of headless commerce (and what’s coming next)
Ecommerce is evolving so rapidly it’s hard for merchants to keep up. So, what do brands need to think about when venturing into the world of headless commerce? Todd Welling and Andrew Potkewitz from Overdose. are here to tell us all about the challenges and opportunities of decoupling the front end from your back end.
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Sep 9, 2021
Episode 12: How to best manage channel conflict in a post-COVID era
More selling channels, more problems? Ecommerce expert and author, Brian Beck, joins us to discuss the power shift transformation in the marketplace and the channel conflict it can create. In this post-COVID era, ‘value’ has a whole new meaning. Show Transcript Brian Weinstein: Welcome everybody to Sippin’ and Shippin’. I’m your host, Brian Weinstein. We’ll
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Aug 26, 2021
Episode 11: Peak is coming. Do you have your boots on the ground?
Labor shortages have been an ongoing problem across industries during COVID-19, and logistics has been one of the hardest hit. So, what can businesses and 3PLs do to secure the seasonal labor they need to meet the demands of a busy peak? Mike Venditti, the VP, Western Region at Whiplash, has some answers. Show Transcript
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Aug 12, 2021
Episode 10: Peak season is here. Here’s how retailers should be approaching 2021.
If you haven’t started forecasting peak season demand already, it’s high time to get started. Andrew Bagwell, the VP of Engineering at Whiplash, is joining us in this episode to tell us how 3PLs are getting their clients’ peak season ready. Show Transcript Brian Weinstein: Welcome everybody to Sippin’ & Shippin’. I’m your host, Brian
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Jul 29, 2021
Episode 9: How to use content to drive community in ecommerce
Online shoppers are often flying solo through the purchasing process. So, how do you make sure that your brand is connecting with customers and building that repeat purchasing power? Habib Salo, CEO of the phenomenally successful cosmetics brand Young Nails, is here to talk about the importance of community-building in ecommerce. Show Transcript Brian Weinstein:
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Jul 15, 2021
Episode 8: Finding your brand’s voice in today’s digital era
Roosterly founder, Irfan Jafrey, found out the hard way that the strategy of ‘if you built it, they’ll come’ simply doesn’t work in today’s business climate. In this episode, he explains how the humble sales funnel is the lifeblood of today’s digitally native brands. Show Transcript Brian Weinstein: Welcome everybody to Sippin’ & Shippin’. I’m
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Jul 1, 2021
Episode 7: The A to Z of launching a D2C brand
The direct-to-consumer marketplace has never been more competitive. So, what separates the brands that succeed from those that don’t? We speak (and drink) with Founder & CEO of Brunt Workwear, Eric Girouard, about how he built a thriving online brand just seven months after launching. Show Transcript Brian Weinstein: Welcome, everybody to Sippin’ & and
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Jun 17, 2021
Episode 6: Finding relevancy in post-pandemic retail
Should direct-to-consumer brands bother with brick and mortar in the age of ecommerce? That’s what we’re here to discuss with Yohan Jacob from Retailbound. Because while the retail landscape may be tough right now, there are some huge opportunities for retailers who are willing to adapt. Show Transcript Brian Weinstein: Welcome everybody to Sippin’ &
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Jun 3, 2021
Episode 5: The returns evolution, fulfilling the customer experience
It wasn’t all that long ago returns were considered something of a faux pas in retail. Today, hassle-free returns have morphed from a customer perk into a customer expectation. David Sobie, Co-Founder of Happy Returns, joins us to unpack why returns have become so integral to a merchant’s success and how to provide customers options
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May 27, 2021
Bonus Episode: Post Brexit, part deux. Shipping into the EU
Last week we discussed shipping into the UK, but what about the EU? Is there a difference? Back by popular demand, Shaun King, of KINGS VAT LTD, joins us for a bonus episode to explain. We’ll cover the difference between B2B/B2C sales, VAT implications, cost of compliance, return drawbacks, and how this is affecting markets
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May 20, 2021
Episode 4: How the F^*K do you ship into the UK post-Brexit!??!?
Its apparent the Brexit deal doesn’t translate into ‘business as usual’ for brands shipping across the pond. What are your options? What are the differences for B2B vs B2C shipments? Are there any products exempt from customs duties and VAT? Tax expert Shaun King, from Kings VAT LTD, breaks down everything you need to know
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May 6, 2021
Episode 3: The trials and tribulations of parcel impact on brands… aka do’s and don’ts — with CJ Confer, President at MT. JAC Consulting
After all the disruption of 2020, what’s currently happening in the world of parcel? What goes into the brand’s decision to offer free or discounted shipping? How much do service levels, package weight, and package dims play a role? That’s what we’re here to discuss today with supply chain and logistics expert CJ Confer. Show Transcript
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Apr 15, 2021
Episode 2: Brand Personalization, What to Keep and How to Scale — with Robert Escobar, Camino Real Group
As your brand grows up, don’t lose that connection to your customers. Sure, you might not be able to personally write a “thank you” to include in every order. That’s ok. There are solutions that allow you to scale while maintaining that connection to your customers. Show Transcript Brian Weinstein: Welcome, everybody, to Sippin’ &
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Mar 25, 2021
Intro Episode: Sippin’ & Shippin’? Who dis?
Welcome to our first episode! Sippin’ & Shippin’ helps brands, rising entrepreneurs, and future industry leaders by sharing valuable information about the industry and their peers as told by industry insiders and their peers themselves. Show Transcript Brian Weinstein: Welcome everybody to Sippin’ and Shippin’. I’m your host, Brian Weinstein. We’ll be kicking it here
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