Retail Uncharted
Retail Uncharted
May 26, 2021
How Retailers Cracked the Code of Facebook ROI
Play • 40 min

There’s no mistake that social media advertising had a huge year in 2020. With more consumers spending time on Instagram and Facebook, retailers were finally able to unlock the sales potential of these channels. ROAS increased as much as 29% year over year on Facebook, for example. In this episode, Sidecar’s Director of Social Media Corey Feldman breaks down the most important social media advertising trends from the 2021 Benchmarks Report and discusses key changes impacting these channels like the iOS 14.5 update.

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