Sep 21, 2021
Can you spot a trademark when you see one? They’re all around you. A trademark can come in the form of a symbol, name, or even a phrase that consumers will associate with your products or brand. When I think of the perfect example, Nike immediately comes to mind. It hits the common trademark trifecta where its name, swoosh symbol, and phrase “Just do it” are easily recognizable to everyone.
While names, symbols, and phrases are the most common kinds of trademarks, other non-traditional categories exist and can include smell, color, or sound. Think of Play-Doh’s signature smell, Tiffany’s signature blue, or NBC’s chimes.
In this episode, I discuss many aspects of trademark law, including using a trademark without registering it, trademark rights available to you, and the benefits of trademark registration. I’ll also cover a number of questions I am frequently asked about trademarks.
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