032: Legal for Bloggers & Influencers
Play • 18 min

I’ve had the pleasure of working in the influencer marketing industry for more than a decade. (You know, when we didn’t yet call it influencer marketing.) The blogging and influencer industries have grown by leaps and bounds since then. Five years ago, when Businessese was formed, our goal was to give bloggers a place to find reliable legal templates. 

Over the next few weeks, I’ll be looking at the legal needs of particular types of businesses. Today, I start with my roots: bloggers and influencers. So if you’re a blogger or influencer, listen in as I guide you on the necessary steps that you, specifically, need to take to protect yourself and your business. We’re covering starting your business, protecting your website, working with brands, protecting your content and brand, and so much more. 

Please subscribe if you haven’t already. And if you like the show, I’d love it if you’d give it a review wherever you listen to podcasts!


In this episode:

[03:52] - What legal entity should bloggers and influencers be? Danielle discusses the pros and cons of the two most common options.

[05:47] - Most bloggers need to ensure their sites have a few key legal policies in place, starting with a privacy policy.

[07:16] - Terms and conditions act as your contract with those viewing your site.

[07:42] - If you’ve ever visited a website like WebMD, you’ve seen a disclaimer before. Is this something you need on your site?

[08:45] - Content sponsorship has drastically changed in the last decade, for the better. Danielle reviews two common ways you may work with brands.

[10:03] - What do you need to be aware of when working with brands? What do you need to know about FTC compliance?

[10:50] - Danielle talks about protecting your business and brand with trademarks and copyright.

[12:22] - If you offer digital products or services, you have a couple of other policy considerations you may want to put in place.

[14:28] - Here’s what you’ll need to know and implement as you build and grow your team.

[15:44] - Keep these questions in mind as you complete your actions steps for today.


Links & Resources:

Blogger Legal Guide

Legal Templates for Bloggers and Influencers

Episode 31: “Website Accessibility”


Liss Legal

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