37: Why I Tell My Clients to Drop Their “Niches” [Inside POTENT]
Play • 19 min

Welcome back to the Shamelessly Ambitious Podcast! Today’s episode is coming straight out of POTENT, one of my favorite programs I’ve hosted so far. Potent was a Voxer-only (the walkie-talkie app) social media strategy class that I ran a few weeks ago. This is part two of one of the epic trainings from within this program. I'm going to introduce you to one of the most important aspects of building visibility and authority so that your bank account overflows and your DMs are filled with the most soul-aligned clients. 


And, I'll help you create content that feels fun and easy. It’s 80% the energetics of it all, and 20% the actual strategy. When you’re done with this episode you’ll have real, tangible action steps to take your social media presence to the next level!! Thanks for listening. Thanks for being here.



  • Why I tell all my clients to throw niches and content buckets out the window
  • Calling in the most soul-aligned clients
  • Moving past the fear of “giving away too much” for free
  • The most important question you can ask yourself when creating content
  • Possibility marketing vs. pain point marketing
  • Serving versus inviting your audience



If you're liking what you're hearing, you'll LOVE my Accelerators. The Accelerators are intimate & expansive containers each featuring an in-person retreat in a unique location.


DM the words ‘PODCAST ACCELERATOR’ to @ashmcdonald on Instagram to snag a very special discount for podcast listeners only. We can chat about all the juicy details you need to know! 


All Accelerators are currently full but when you DM me I’ll give you access to the secret Accelerators waitlist!





I’ve already hosted this program once & it was so popular I’m bringing it back for a second round! Attract clients with ease, show up on social media with clarity and confidence, and create the most potent & magnetizing content aligned with your personal energy & cyclical power. 


Social media is SUCH an incredible platform and when you truly feel that way on the inside, it is reflected on the outside. You'll notice the ease with which aligned connections flow to you when you find yourself loving the space you're holding online.


You'll feel EXCITED to show up on social media, confident in who are & what you offer, totally aligned with what you're sharing and why you're sharing it, in love with the process of selling, and find yourself with an inbox overflowing with the most soul-aligned clients ever. 



{daily trainings, real-time coaching, live support}


ENROLL HERE: https://ashmcdonald.thrivecart.com/potent-round-2/ 


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