Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry
Tersh Blissett
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Service business mastery is a podcast that helps business owners and managers succeed in business by sharing tips on leadership, marketing, financials, pricing, HR, and much more. If you want to grow a successful and profitable HVAC, plumbing, electrical, or other home service skilled trades business, click here to listen and learn more.
Available episodes
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2 days ago
Thriving in Your Service Business: Leadership Tips from Lauren Vahey & Sarah Ghirardo
On this episode of Service Business Mastery, Join Tersh Blissett and Joshua Crouch as they welcome Lauren Vahey and Sarah Ghirardo to Service Business Mastery for an insightful conversation on tackling self-doubt and imposter syndrome. Lauren, who shifted her focus from dance to operations management, brings a fresh perspective on the role of mindset in business success. Sarah, with her extensive marketing and call center management experience, underscores the significance of strong leadership and effective people management in overcoming challenges.
Resources And People Mentioned:
Join the Women in HVACR public Facebook group for questions, advice, and networking opportunities.
Consider building a strong mindset and addressing imposter syndrome to unlock personal and professional growth.
Focus on empowering people, rather than just completing tasks, to become a successful manager or leader.
Use Service Titan to optimize your scheduling and improve your business operations.
Attend industry events and conferences, such as the Women in HVACR 2022 celebration, to network and learn from experts in the field.
This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Join the Service Business Mastery Facebook group.
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May 31, 2023
Mastering Efficiency & Prioritization with Billy Stevens: Boost Your Business Operations
In this episode of Service Business Mastery, Billy Stevens shares his story from losing half his staff and business on the first day to paying back his loan in just three weeks. Billy's story of prioritization and efficiency is a triumph of determination and innovation. But just when you thought he had it all figured out, a shocking twist in the form of a disruptive technology left everyone stunned and wondering: what's next for Billy and his Sera software?
Meet the Guest:
Meet Billy Stevens, a service business veteran with a wealth of experience under his belt. Billy began his journey in the industry by unexpectedly acquiring a plumbing company, eventually building it into a thriving enterprise. His keen understanding of the challenges faced by service businesses and his ability to pinpoint inefficiencies make him a valuable asset for anyone looking to streamline their operations. Billy's unique approach to prioritizing service calls and fostering customer trust has led to impressive results for his own company and countless others.
The resources mentioned in this episode are:
- Check out Sera, a software for service businesses that streamlines processes and increases efficiency.
- Prioritize important calls over board clearers to increase sales and customer satisfaction.
- Consider sending the same technician to build trust with customers and increase repeat business.
- Offer a dollar back for every minute a technician is late to incentivize timeliness and customer satisfaction.
- Become a member and receive routine service throughout the year for increased savings and convenience.
This episode is kindly sponsored by Sera (visit their website)
CompanyCam (visit their website)
UpFrog (visit their website)
Emerson (visit their website)
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Join the Service Business Mastery Facebook group.
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May 24, 2023
Empowering Women in Plumbing: Overcoming Challenges and Breaking the Mold with Kim Gill
In this episode of Service Business Mastery, hosts Josh and Tersh talk with Kim Gill. We put the spotlight on women in the plumbing industry, discussing the challenges they face and delving into what can be done to attract more female talent into this field. We have an insightful conversation with our guest, Kim Gill, who not only has extensive experience in association management for various industries, including plumbing, heating, and cooling contractors in Colorado but is also the founder of Women in Plumbing and Piping. Resources And People Mentioned:
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PHCC of Colorado: A professional trade association that provides representation, networking opportunities, and education for plumbing, heating, and cooling contractors in Colorado.
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AGC: A professional trade organization for general contractors and specialty trade contractors, offering networking opportunities, education, and advocacy.
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Women in Plumbing and Piping: An organization founded by Kim Gill to attract more women to the plumbing industry by offering resources, support, and networking opportunities.
This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Join the Service Business Mastery Facebook group
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May 17, 2023
From Challenges to Triumphs: Lessons from Successful Service Business Owners
In this episode of Service Business Mastery, Tersh and Josh interview Stephanie Allen and Jessica Woodruff Smith who share their expertise in growing service businesses through strategic hiring and networking. Stephanie, co-owner of Airworks, prioritizes family-oriented and mom-approved services, while Jessica, co-founder of Lady Titans, advocates for women in the trades. Together, they provide practical tips and growth strategies, emphasizing the importance of strategic hiring, networking, and fostering positive company culture. This episode is a must-listen for entrepreneurs seeking valuable advice on achieving sustained growth and managing remote teams. Resources And People Mentioned:
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Connect with Stephanie Allen and Jessica Woodruff Smith on social media to learn more about their experiences in the industry and their involvement with LadyTitans.
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Consider joining Women in HVACR (WHVACR) and LadyTitans to network and collaborate with other women in the industry.
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Evaluate your current team members and ensure they are in the right positions for their growth and the success of your business.
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
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Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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Join the Service Business Mastery Facebook group
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May 10, 2023
CompanyCam Integration: The Key to Effective Contracting Management w/ Sammy Petersen & Claire Ficke
In this episode of Service Business Mastery, Tersh and Josh interview two Business Development Representatives from CompanyCam, Claire Ficke and Samantha Petersen, who are passionate about empowering women in various industries, including HVAC, plumbing, roofing, windows, remodeling, and solar. We highlight their experiences attending Women in HVACR events, networking, and sharing knowledge with others. We also talk about how CompanyCam's innovative app simplifies documentation and enhances collaboration for contractors, with a specific emphasis on the importance of photo documentation for project quality and marketing success in the HVACR industry. Resources And People Mentioned:
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Check out CompanyCam's photo and video documentation software for contractors to improve organization and streamline communication within teams.
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Explore CompanyCam's features like live time and cloud-based storage, allowing team members to access project information easily.
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Utilize CompanyCam's user-friendly app to separate professional and personal work on mobile devices.
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Take advantage of CompanyCam's to-do lists and task management features to ensure technicians complete all necessary steps and document their work.
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Attend the Women in HVACR conference to network with other professionals in the industry and learn about new tools and strategies for success.
This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Join the Service Business Mastery Facebook group
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May 3, 2023
Nicole Boyette: Redefining Success for Women in HVAC
SHOW DESCRIPTION:
Introducing Nicole Boyette, an accomplished professional who has carved her niche in the HVAC industry. With her roots in business, Nicole has been exposed to the trades since her childhood, thanks to her grandfather's involvement in refrigeration and her father's heating and air conditioning company. Despite exploring different career paths, including law enforcement and counseling, Nicole found her way back into the HVAC world.
In this episode, hosts Tersh and Josh sit down with Nicole Boyette, the Director of Business Development at HVAC and Plumbing Unlimited. We discuss her background and how she became involved with Women in HVACR, which has allowed her to connect with other women in the trades.
SHOW NOTES
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Introducing Nicole Boyette and her story. [1:21]
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Leaving Family Business. [4:01]
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Women in HVACR [7:58]
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Overcoming Challenges [11:18]
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Learning and Implementing Business Principles [12:54]
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Women in the Trades [13:34]
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Automation and Business Development [20:31]
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Communication and Workflow [23:44]
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Professional Development [24:49]
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Building a Great Business [25:48]
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Closing Thoughts [26:41]
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Shoutouts [27:06]
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The hosts wrap up the episode [28:56]
Resources And People Mentioned:
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Apply for Women in HVACR Scholarship: To support women in the trades, consider applying for this scholarship and joining the community for resources and networking opportunities.
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Attend BDR Spark events: To improve your business skills and learn from industry experts, attend these events and connect with professionals in the field.
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
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Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
*
Join the Service Business Mastery Facebook group
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Apr 26, 2023
Revolutionizing the HVAC Industry: A Conversation with Ken Goodrich & Billy Stevens
Hosts Tersh Blissett and Josh Crouch welcome Ken Goodrich and Billy Stevens to the Service Business Mastery podcast, where they discuss mergers and acquisitions in the HVAC industry. Goodrich and Stevens, who possess a wealth of experience in the home service sector, offer their insights into the increasing EBITDA multiples and how home service entrepreneurs can benefit from these trends.
The conversation also delves into the importance of cultivating a strong company culture and creating a business model where technicians have opportunities for growth. Additionally, the guests shared their views on leveraging technology to enhance efficiency and profitability. Home service entrepreneurs looking for industry insights and growth strategies should not miss this engaging episode.
SHOW NOTES
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Introducing Ken Goodrich and Billy Stevens [0:00]
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Ken shares the history of Goettl [06:36]
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Ken discusses his past experiences with acquisitions and building businesses. [09:51]
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Workforce development [14:49]
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Taking advantage [15:32]
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Increasing efficiency [18: 20]
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Ken and Billy discuss the importance of marketing in the HVAC industry [21: 18]
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The Birth of Sera [22: 39]
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The Myth of Growth [25:20]
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The Power of Average People [28:20]
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The Importance of Technology in Business Today [30:38]
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The Future of Software and Home Service Companies [31:44]
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Improving Business Efficiency [32:48]
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The Best Businesses are the Boring Businesses [33:28]
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The Future of Technology [33: 54]
Resources And People Mentioned:
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Consider selling your HVAC business if the market conditions are favorable and you have a well-established company with processes and procedures in place.
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Utilize low-interest rates and SBA loans to acquire other companies and expand your business.
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Learn from experienced professionals in the industry, such as Ken Goodrich and Billy Stevens, to better understand the strategies and tactics used in successful business
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website) and Emerson (visit their website).
*
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
*
Join the Service Business Mastery Facebook group
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Apr 19, 2023
Empowering Women in HVAC: Cassie Pound & Leslie Harpole's “Power Women” Impact
SHOW NOTES
Cassie Pound and Leslie Harpole are two accomplished women who have made a notable impact in the HVAC and plumbing industries, respectively. Cassie is the co-owner of Quality Heating, Cooling & Plumbing, where she has used her expertise in sales and people management to contribute to the growth of the business. She is a strong advocate for women in the trade industry and is dedicated to inspiring and connecting with others through her podcast and interactions.
Leslie is the owner of Champion Plumbing, a leading company in the Oklahoma City plumbing industry. Her business acumen has helped shape the core values of Champion Plumbing and positioned it for success. Leslie is also committed to giving back to the community and encouraging female entrepreneurs from diverse backgrounds. Both women are inspirations in their trades and are dedicated to making a positive impact.
In this episode, co-hosts Josh Crouch and Tersh Blissett chat with Cassie and Leslie, regarding their unique experiences as female entrepreneurs who have navigated gender-based challenges to grow their businesses.
Cassie and Leslie highlight the importance of a strong support system, seeking guidance, and maintaining a balance between personal and professional life. They further discuss the significance of great company culture, continuous improvement, and learning from setbacks. This episode offers valuable insights for female entrepreneurs looking to achieve HVAC success through support, accountability, and adaptability.
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Introducing Cassie Pound and Leslie Harpole [0:46]
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Daunting Thing about Running a Home Service Company [08:00]
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Surviving without a Support System [11:46]
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How They Connected [13:07]
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Culture vs. Leadership [15:38]
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Insurance and Pollution Exclusions [17:33]
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Risks and Rewards of Business Ownership [21:53]
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The Value of Networking [27:06]
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Balancing Giving Back and Protecting Secrets [29:27]
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The Reality of Business Ownership [31:01]
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Finding a Coach [33:11]
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Be Careful and Check the Facts [35:02]
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Accountability Groups and the Importance of Focus [37:20]
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Balancing Business and Identity [41:18]
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Wrapping Up [44:55]
Resources And People Mentioned:
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Connect with Cassie Pound and Leslie Harpole on Facebook and other social media platforms to learn from their experiences in the HVAC industry.
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Utilize Facebook groups to grow your business and network with others in the industry.
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website), and Emerson (visit their website).
*
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
*
Join the Service Business Mastery Facebook group
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Apr 12, 2023
Addressing Labor Shortage & Inefficiency: Expert Insights from Jeff Plant
Jeff Plant, a seasoned expert in the contracting industry, is here to share his valuable insights on addressing labor shortages and inefficiency. With years of hands-on experience, Jeff has navigated the challenges faced by service managers and developed effective strategies to improve efficiency in the field. Drawing from his extensive background, he offers a unique perspective on tackling issues such as labor shortages and technician training, making him an invaluable resource for those looking to level up their service departments.
In this episode of Service Business Mastery, Tersh Blisset and Joshua Crouch are joined by Jeff Plant, an expert in business leadership and personal growth, where they talk about artificial intelligence, digital marketing, and search engine optimization.
SHOW NOTES
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Introducing Jeff Plant. [0:48]
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The lack of labor and the perception of lack of sales. [1:11]
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Training Technician to Sell. [2:08]
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Change Technicians’ Mindsets [6:22]
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Maximizing Service Department Revenue. [9:48]
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The average ticket takes care of itself. [12:26]
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Providing Professional Guidance [13:17]
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Managing Leads and Labor Efficiency [14:22]
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Labor Management and Efficiency [15:24]
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Hourly vs. Commission-based Pay [16:40]
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Career Path and Merit-based Growth [19:06]
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The importance of connecting with your team [22:02]
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The five levels of leadership and the first leadership role.[24:41]
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Jeff's Early Struggles as a Service Manager [26:57]
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Turning Points in Jeff's Leadership Journey [28:00]
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The hosts give a shoutout to BDR and recommend their coaching services to other contractors [31:06]
Check out these resources we mentioned during the podcast:
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website) and Emerson (visit their website).
*
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
*
Join the Service Business Mastery Facebook group
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
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Apr 5, 2023
Empowering Women in HVACR: Ruth King Reflects on 20 Years of Progress
When Ruth King and friend set out to find other female technicians in the HVACR industry in 2002, they only found a single Canadian technician. But this discovery was only the beginning of an inspiring journey for Ruth and her organization, Women in HVACR. Through scholarships, mentorship, and ambassador initiatives, they have broken down barriers and given countless women the opportunity to pursue a career in the industry - and they're not done yet. Who knows what unexpected success this organization could achieve next?
Women in HVACR started in 2002 with just 10 members, but after 20 years of tireless effort, the organization has grown to over 900 members. Their hard work has paid off, as they have received recognition and funded scholarships for women pursuing a career in HVACR. However, a shocking moment has left the protagonist questioning whether they can continue to make a difference in an industry still plagued by outdated attitudes. What the future holds for Women in HVACR is uncertain, but they remain committed to driving progress and promoting opportunities for women in the industry.
If you're feeling frustrated, helpless, and discouraged after taking steps like attending professional conferences, joining industry groups, and networking without seeing any progress toward increased support and opportunities for women in the HVACR industry, then you are not alone!
On this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Joshua Crouch interviewed Ruth King, a renowned author in business, leadership, and personal growth. The discussion covered a wide range of topics related to managing a successful and profitable business, including marketing, pricing, and human resources. As the recipient of the Flame of Spirit award, Ruth King shared invaluable insights on navigating the challenges of entrepreneurship, which could be beneficial to anyone looking to make a positive impact in the HVACR industry.
In this episode, you will be able to:
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Discover the possibilities and backing for women in the HVACR arena. Learn from Ruth King's unwavering determination in a predominantly male industry.
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Explore financial aid opportunities for budding female HVACR experts.
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Uncover the advantages of a well-rounded and inclusive work environment.
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Delve into the significance of male advocates fostering gender parity in HVACR.
Check out these resources we mentioned during the podcast:
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Visit the Women in HVACR website at womeninhvacr.org to learn more about the organization, its programs, and how to get involved.
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Join the Women in HVACR Facebook group for networking, mentorship, and support from other women in the industry.
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If you're a woman in the HVACR industry or interested in joining, consider attending the annual Women in HVACR conference for valuable insights, networking opportunities, and professional development.
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website).
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Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
*
Join the Service Business Mastery Facebook group
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guest:
Ruth King, CEO of Business Ventures Corporation
Ruth King is a renowned business expert whose mission is to impact the lives and businesses of entrepreneurs. With over two decades of experience, she has helped countless business owners achieve their goals through a range of tools and processes that focus on staying profitable.
She runs the Profitability Revolution Paradigm, the first internet TV network for small businesses. Her operations manuals are widely recognized for their effectiveness in helping plumbing, HVAC, and other contracting companies grow and sustain profitable businesses.With a focus on solving business problems and staying profitable, she continues to be a leader in the industry.
LinkedIn:https://www.linkedin.com/in/ruthking1/
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
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Mar 29, 2023
How to Manage Your People Better w/ Sarah Hammond
Leadership is a skill. And like all skills, it can be learned. Sure, some people may possess good leadership skills from the get-go but they’re not impossible to pick up through practice. The trick is to never stop learning.
This is the kind of mindset that Sarah Hammond, President of Atlas Electrical Air Conditioning Refrigeration and Plumbing Services, Inc has consistently applied with her life. When she worked full time for the company in 2008, she had little to no practical knowledge about the company that her father and brother ran all their lives.
But with her strong determination to learn, Sarah learned the ropes and eventually took over as president four years later in 2012. This is the same attitude that she took with her when she realized that there was a lot of room for her to grow her leadership skills. Sarah understood that there was a lot to learn about people, and so she began the journey that would lead her to personality tests.
In this episode of the Service Business Mastery podcast, Sarah shares several nuggets of leadership wisdom with our hosts Tersh and Josh. The trio also talk about the customer disputes, how best to handle them, and the options contractors have in settling them.
In this episode we discuss:
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How taking this personality test can help you lead better
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Good leadership is all about tailoring your approach to different personalities
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How the Better Business Bureau can help contractors settle disputes with customers
Check out these resources we mentioned during the podcast:
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This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website).
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Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
*
Join the Service Business Mastery Facebook group
Meet the Guest:
Sarah Hammond is the President of Atlas Electrical Air Conditioning Refrigeration and Plumbing Services, Inc.
LinkedIn: https://www.linkedin.com/in/sarah-hammond-atlas/
Instagram: https://www.instagram.com/sarah_atlasrgv/
Website: www.atlasrgv.com
Email: sarah@atlasrgv.com
TikTok: https://www.tiktok.com/@sarahhammondphoenix
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
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Mar 22, 2023
Start Them Young: Addressing the HVAC Labor Shortage Problem w/ Lenny Diaddario and Dustin Blackstone
The old guard is far from dying out, but the problem is clear: there’s not enough young qualified technicians out there to address the burgeoning demand. If only there was something that contractors could do to encourage more young people to go into the trades, right?
In this episode of the Service Business Mastery, your hosts Tersh and Josh talk to Lenni Diaddario and Dustin Blackstone of Emerson Commercial and Residential Solutions. Our duo from Merson talks about the current efforts of their company to get more young people to learn more about the exciting world of Heating, Ventilation, Airconditioning Refrigeration, and Electrical services.
For Dustin, it’s all about extending a helping hand to schools and talking to students not just in middle school during career day, but also when these kids get into high school and even college. Meanwhile, Lenny emphasizes the need for contractors to help schools design a curriculum that will help students learn about the trades in a way…
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Mar 15, 2023
How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati
One of the things that make the HVAC industry unique from other trades is its complexity. It’s common to see two HVAC systems using different parts for the same function, even if they were made by the same company. The problem worsens if a technician has to work with aftermarket parts while still ensuring compatibility. This makes experience and knowledge acquired through years of hands-on work critical, especially for technicians that regularly need to make decisions on the ground.
What makes it even more difficult is the lack of a brand-agnostic database for HVAC systems that technicians can cross reference, making information difficult to access and pass on to the newer technicians with limited experience. This stunts industry growth and frustrates both clients and contractors. This is the problem that Peter Capuciati and his company has addressed with Bluon, a mobile app and support platform designed for HVAC technicians, contractors, suppliers, and distributors.
In this episod…
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Mar 8, 2023
Breaking the Mold: How Women are Shaping the HVACR Industry w/ Angie Snow
The trades have long been dominated by men, and it’s time to change that. In this episode of the Service Business Mastery podcast, Tersh and Josh catch up with Angie Snow during the 20th anniversary event of the Women in HVACR. Angie is an outgoing member of the organization but is currently the principal industry advisor for ServiceTitan.
Angie first got into the HVAC business when she and her husband bought an HVAC business called Western Heating & Air Conditioning just as the economy was about to collapse into a recession in 2007.
Despite initial setbacks and through carefully monitoring their cash flow, Angie helped the company return to profitability. Later, she would find Women in HVACR, a group of women changing the HVAC industry bit by bit, from the ground up.
Through the years, Angie has proven her mettle as a business owner and is an important figure in the field. Nowadays, she wants to do more by helping more women get into the trades, giving them educational opportunit…
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Mar 1, 2023
Are Your CSR's Empowered to Be the Voice of Your Company? w/ Zac Garside
Most service business owners pour their time and energy into the product and service they’re offering, and treat customer service as an afterthought. While this might make sense, this is also a critical mistake that can prevent your service business from growing to a level where it should be. You can have the best tradespeople on your team, and still lag behind your competitors due to a lackluster customer experience.
In this episode of the Service Business Mastery podcast, your host Tersh Blisset talks to Zac Garside, the CEO of Power Selling Pros. Zac reveals the benefits of boosting your customer experience and digs deep into the details by talking about booking rates, average talk times, and more.
But above all the metrics that he mentions, Zac emphasizes the value of empowering your customer service representatives to be the voice of your company and understanding the fundamentals of great customer service over sales tactics.
Zac also gives us a crash course on the best way t…
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Feb 22, 2023
How To Lead People With More Experience Than You w/ Trey McWilliams
Some people build successful businesses towards the goal of eventually selling their company and cashing in on their efforts. Meanwhile, others pass down their life’s work to their children in hopes that they could continue to make their vision work and grow to different heights.
Some people assume that inheriting a business is easier than starting from scratch. After all, you’d be inheriting an established system. What many people don’t see is that you also inherit all of the problems from the previous generation that went unsolved.
In this episode of the Service Business Mastery podcast, we talk to Trey McWilliams, CEO of McWilliams Group, a third-generation business owner. At age 22, he took over McWilliams and Son Heating, Cooling, and Plumbing, a family business that was led by his father and founded by his grandfather before him. As a young and green leader, he knew he had big shoes to fill. But also knew that he had a vision for the business that only he could bring to f…
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Feb 17, 2023
Take Care Of Employees, And They Take Care Of You w/ Jim Clark
Unfortunately, the trades are filled with people who are qualified to be technicians, but have received no training to be a business owner and leader. Some people eventually figure leadership out, but the majority don’t and that leads to a lot of businesses failing and jobs lost in the process.
The truth is, leadership is an entirely different skill set from being a technician. You could be the best plumbing, electrical, or HVAC technician in the world and still fail at operating a business. Because apart from knowing the trades like the back of your hand, you also need to know people. And running a business is all about taking care of the people that work for you.
In this episode of the Service Business Mastery podcast, we talk to Jim Clark, owner of the Blue Diamond Consultants, a consulting company dedicated to coaching home service companies that want to grow and exit in the next 3 to 5 years. Having owned and sold his previous trade companies, Jim talks about the hardships and…
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Feb 8, 2023
The Pitfalls of Self Warranties and How to Prepare for Inflation w/ Billy Stevens & Landon Brewer
It doesn't matter if we're already in a recession; the cold hard truth is that people and businesses are already feeling the brunt of inflation. People's purchasing powers have decreased, and it's getting harder to sell. The businesses that do survive this economic downturn will be the ones that come up with ways to adapt and bring in the most value to their customers.
In this episode, Billy Stevens of Sera Systems and Landon Brewer of Goettl Air Conditioning & Plumbing exchange ideas with our hosts about not only surviving but thriving during times of economic downturn. One of these strategies discussed is selling warranties. They help build trust with customers and are a massive revenue stream that most of the service business industry has yet to embrace and take advantage of fully.
Warranties are an exciting opportunity overall, but they don’t come without cost, especially if you decide to offer them in-house. Billy offers tips on how to price your warranties competitively, and…
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Feb 1, 2023
The Employee Retention Credit (ERC) explained w/ Catherine Tindall
Are you a business owner who saw your revenues plummet during the height of the COVID-19 pandemic due to government restrictions? Then you could be eligible to receive financial assistance from the government in the form of the Employee Retention Credit (ERC). Unfortunately, because of the complicated procedures in place, many business owners end up filing bad claims or worse, not file a claim at all.
Unfortunately for many business owners, the procedure for submission and evaluating whether you qualify for the credit at all is complex, and may involve digging through government announcements for the exact restriction that may have affected you. There is also the process of determining how much credit you qualify for, based on things like the wages your employees earned, and whether you paid them through the Paycheck Protection Program, among others.
The good news is that you may be eligible for up to $5000 per employee that you paid during the whole year of 2020 and $7000 per employ…
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Jan 27, 2023
Making the Mindset Shift to Become Fearless w/ Joe Evangelisti
There are numerous things Joe was able to help me determine after working with him. Investing in people and hiring A-players, how to schedule my day for maximum efficiency, networking with high-level executives, and much more. I can keep going but it’s a no-brainer to work with Joe for anyone that wants to scale up their business and find clarity.
Providing real estate investors, entrepreneurs, and business professionals with the tools and strategies they need to find breakthrough success, Joe Evangelisti is the host of The Legacy Blueprint podcast and a high-performance coach with over 5,000 hours of coaching experience under his belt. His mission is to assist real estate investors, entrepreneurs, and business professionals in exercising their true power and finding their hidden potential to achieve more success, wealth, and freedom than they ever thought possible. Joe creates life-changing transformation by providing clients with the tools and strategies needed to create unstoppab…
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Jan 25, 2023
The Importance Of Constant Learning And Growth In Running A Service Business w/ John Akhoian
Many people treat success as a destination, an endpoint to arrive at with hard work and persistence.The problem with this mindset is it encourages people to be complacent when they reach a certain level of success, stopping them from realizing their true potential, and never evolving into better versions of themselves.
At 19, John Akhoian saved well enough from working solo to buy his own plumbing franchise. Not long after, he bought more locations and became one of their largest multi-franchise locations. Most people would just keep this good thing going, but John wasn’t most people.
20 years later, John decided that he had learned everything he could about running a service business. So he got out of the franchising business and put up his own company, Rooter Hero Plumbing in Orange County back in 2011. He has since opened 13 more locations to become the largest plumbing company in California while also opening two new locations in Nevada and Arizona.
In this episode, John share…
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Jan 23, 2023
Achieving Greater Success through Systems w/ Josh Fonger
Tersh Blisset and Josh Crouch interview the renowned business consultant and author Josh Fonger to get his expert perspective on personal productivity and how to get out of your own headspace to work on your business. Uncovering his background transitioning from real estate development to business consulting, Josh shares how entrepreneurs can improve their processes and create a successful long-term business. He provides insight into the importance of well-defined processes and procedures in businesses, including the need for compartmentalizing roles and hiring helpers for them. Additionally, he explains the value of focusing on the big-picture vision rather than getting bogged down in details. Drawing from experience gained over years of working with different clients, Josh shares actionable tips to navigate business challenges such as marketing, pricing, and more. Tune in today to learn all about personal productivity and how you can transform your business!
Josh Fonger is a Busines…
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Jan 18, 2023
What A Successful Service Business Looks Like w/ Greg Wells
Running a business of any size is no walk in the park. But you’ll be surprised at how different it can look like when you’re at the helm of a $100MM company running several locations at once.
Greg Wells, the president of Max Service Group has been with his company since its nascent stages and kept working to grow the company to its present size. From maintaining a fleet of 200 service vehicles to closing acquisitions, Greg’s experience in running a business is unparalleled in the service industry.
Join us as we talk with Greg about the several pain points that come with running a service business, and the solutions he came up with to get to the other side, guns blazing.
In this episode, we discuss:
* The financial advantages of leasing versus owning fleet vehicles
* What companies should know about the acquisition process
* Why top-level leaders still need to pay attention to their numbers
Check out these resources we mentioned during the podcast:
* This episode is…
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Jan 11, 2023
Business Growth Strategies: Seeking Help When Times Are Tough w/ Ashley Tanner
Iron Mountain Plumbing is a business that is family-owned and it is a full-service plumbing contractor. This business is located in Cedar City and it provides services that are helpful and dependable.
Thanks to Ashley Tanner, CFO of Iron Mountain Plumbing, this business is known for being able to get in quickly and cleanly to fix any plumbing issues that a customer is having. This business is also mentioned for its excellent communication with customers as well as its fair pricing.
Meeting and learning from other successful professionals in the Service Business Industry is one of our favorite things to do.
If you are ready to learn more ways to scale YOUR service business, this episode is for you!
In this episode we discuss:
* What actions Ashley Tanner and her husband took to change their business coaching, marketing, and continued hiring to keep their service running.
* Why it is important to be willing to seek out help from others and admitting what we don’t know in orde…
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Jan 4, 2023
How to Leverage Extended Warranties to Create Loyal Customers and Increase Revenue w/ Kevin Thornton
As a contractor, you know that offering extended warranties to your customers is a powerful way to add value and develop customer loyalty, but registering and managing warranties can be a pain to do on your own.
That’s when we look to Kevin Thornton, the VP & GM of Dealer Business Services at JB Warranties. JB Warranties is the nation's leading provider of extended warranties to the HVAC and plumbing industries. Their online system provides contractors with the most comprehensive and easy-to-use extended service agreement solution. What’s even better is that they are now partnered with Sera!
Join us as we talk with Kevin about how to leverage extended service agreements to create loyal customers and generate more revenue. Whether you don’t offer extended warranties, you’ve considered it, or you’ve tried and it was too much of a pain, Kevin’s going to share with you how JB Warranties can help you do it right.
In this episode, we discuss:
* The major benefits of offerin…
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Dec 28, 2022
Preparing to Sell Your Business: Practices That Make It Easier to Exit w/ Patrick Lange
Is now a good time to sell my hvac business? Great question… It depends!
Here to help answer that, or at least guide you in the direction of a savvy exit plan, is veteran guest Patrick Lange, an HVAC Business Broker at Business Modification Group.
Join us as we chat with Patrick about the current state of the equity market and whether or not it’s a good time to sell your service business. Even if the thought of selling your company has only crossed your mind once or twice, this is a very valuable, knowledge-packed episode you should tune into! It could make all the difference if and when you decide to sell in the future.
In this episode, we discuss:
* How to prepare to sell your business
* What are buyers looking for in companies?
* Business practices that make it easier to sell and exit the business.
Check out these resources we mentioned during the podcast:
* This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM…
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Dec 27, 2022
Simple Strategies For Improving Your Customer Experience w/ Chris Wallace
Are you planning for success in 2023? How are you going to make sure your team hits their goals in the new year?
Today’s guest is bridging the gap between business leaders and frontline teams to promote constant progress, from organization-wide culture shifts all the way down to individual employee breakthroughs in job satisfaction and commitment.
If you have trouble communicating the business strategies in your head into actionable plans for your employees, this episode was made for you. It’s time to stop letting miscommunication and lackluster customer experiences keep you from growing into a sought-after, 5-star service business.
Meet Chris Wallace, Co-Founder and President of InnerView Group, a company that helps big brands translate their customer strategies into simple, clear, and actionable plans for frontline teams to execute.
Join us as we chat with Chris about how to best communicate your business strategies so you and your team can deliver great customer experiences,…
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Dec 26, 2022
Leveraging Your Business Partnerships to Build a Better Team w/ Larry Shoemaker & Carl Pinto
Surrounding your business with as many high-quality partnerships as you can makes ALL the difference. Leveraging your partnerships and using your network can enhance the skills of your employees and help you build a better team. How? Tune in to find out from these two experts…
Meet Carl Pinto, the Senior Director of Marketing Communications for Bradford White Corporation and Larry Shoemaker, Owner of Deluxe Plumbing & Heating.
Join us as we talk with Larry and Carl about how to leverage your partnerships with distributors, manufacturers, and even local tech schools to grow and train your staff so you can build a business that doesn’t rely on experienced technicians.
In this episode we discuss:
* How to enable your technicians to build confidence in selling.
* How to create mutually beneficial relationships with your suppliers and manufacturers
* Skills and characteristics to look for when hiring new technicians.
* Partnering with local tech schools to hire and train int…
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Dec 23, 2022
How To Turn Your Service Business Into A Profitable Machine w/ Justin Riley
You might be thinking, why should I hire an HVAC and plumbing digital agency?
And that's a valid question.
After all, service businesses have been around for a long time and most don't use digital marketing tactics.
So, what's the big deal? Why does your business need to be any different?
The answer is simple. In today's economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That's where a digital agency comes in.
By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently.
They can also help you track your progress so you can see exactly what's working and what's not.
In this episode of Service Business Mastery, Tersh and Josh chat with Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing and revenue attribution for YOUR business.
In this episode we discuss:
* What the steps…
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Dec 22, 2022
The Secret to Creating Viral Content for Your Service Business w/ Brendan Kane
Have you ever scrolled through another business’ Facebook feed or watched a YouTube video? Some content just seems to have that certain something that makes it go viral.
But what is that certain something?
How can you make your content catch on like wildfire? As it turns out, there's a science to going viral, and Brendan Kane is an expert in reverse engineering virality.
Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spend for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he's helped generate over $1 billion in revenue.
Whether you're a big corporation or a small business just starting out, Kane has the experience and knowledge to help you take your social media presence to the next level.
In this episode of Service Business Mastery, Te…
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Dec 21, 2022
How To Use Pay-Per-Click Digital Marketing To Grow Your Business w/ Forrest Perry
When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user’s attention on your website?
These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week’s guest is here to make it all make sense…
Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment.
Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.
In this…
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Dec 20, 2022
How to Build Long-Term Wealth as a Service Business Owner w/ Backbone Planning Partners
When it comes to building your long-term wealth, being proactive is crucial. Throughout every stage of growth and change, it’s important to nurture, preserve, and protect your business, and that’s exactly what this week’s guests do!
Meet Austin Peterson and Landon Mance, Representatives of Backbone Planning Partners and hosts of the Tycoons of Small Biz Podcast. Backbone Planning is a wealth management firm that works closely with you to design a financial plan to support all aspects of your life and business. Austin and Landon are not CFOs or CPAs, but they know exactly what business owners need to thrive.
Join us as we speak with Austin and Landon about long-term wealth-building strategies you can start implementing today!
In this episode we discuss:
* The key differences between a CPA, CFO, and Wealth Manager/Advisor.
* How a Fractional CFO can benefit your service business.
* Long-term wealth-building strategies for trades business owners.
Check out these resources…
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Dec 19, 2022
How to Leverage Job Photos to Enhance Your Marketing & Team's Communication with Claire Ficke of CompanyCam
We often talk about CompanyCam and their major SEO benefits, but let’s dive deeper into how their other features are turning inefficient service businesses into leaders in their field.
Meet Claire Ficke, the Trade Manager at CompanyCam. Claire drives growth within HVAC and home services trades and she’s here to help YOU do the same. Ready to learn how their photo documentation and other unique features can level up your business?
Join us as we talk with Claire about how CompanyCam’s one-of-a-kind technology can improve your team’s performance, communication, and customer experience.
In this episode we discuss:
* Why photo documentation is vital to mastering your service business.
* The power of photos for the growth of your customer base, your team, and your company as a whole.
* CompanyCam features, benefits, and SBM’s special offer.
* Is CompanyCam right for your business? Find out!
Check out these resources we mentioned during the podcast:
* This episode is…
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Dec 16, 2022
Customer Recovery: Strategies for Creating Loyal Customers w/ Justin Riley & Noah Carter
If you’re utilizing technology and even basic psychology in your marketing tactics, you too can turn your business into a growth engine. Even better, you can turn disengaged and dissatisfied customers into PAYING customers (pretty quickly, too).
This isn’t click bait, it’s proven! Automation and strategic messaging are two powerful ways you can recover old customers and stubborn leads and convert them into loyal customers.
Joining us today are two experts in digital marketing, Justin Riley, President of UpFrog, along with Noah Carter, Head of Operations at UpFrog.
Last time we talked with Justin and Noah about customer reactivation, so this time we’re talking about customer recovery.
In this episode, we discuss:
* What is customer recovery and why is it so important for service businesses?
* How your marketing messaging and timing is impacting your sales and customer engagement.
* Simple ways to convert dissatisfied/disengaged customers into loyal, paying customers.…
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Dec 10, 2022
The Truth About Improving Efficiency w/ Billy Stevens
In a service business, growth can be a double-edged sword. On one hand, it's great to see your company expanding and taking on new clients. On the other hand, growth can put a strain on your resources, making it difficult to maintain the same level of service.
That's why it's important to focus on efficiency when you're trying to save money and improve profitability. In other words, rather than simply raising prices, look for ways to cut costs and increase productivity.
For example, you might consider offering extended warranties to your customers. While this can be beneficial for companies, self-warrantying can cause issues with valuation if not done correctly.
In this episode of Service Business Mastery we discuss:
* How focusing on improving efficiencies within a company can help save money and improve profitability, rather than simply raising prices.
* When considering changing pricing, businesses should look at their overall financial state and make data-driven decisions.…
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Dec 8, 2022
Going Beyond the Numbers with PlumbBooks w/ Cheryl Lanahan
As the service business industry continues to grow, it's more important than ever for business owners to have a firm handle on their finances. That's where Cheryl Lanahan from PlumbBooks comes in.
On this episode of Service Business Mastery, Cheryl discusses her background and how she got started with PlumbBooks. She talks about the problems she saw when working with contractors and how she turned that data into actionable intelligence. Cheryl explains what the process looks like for cleaning up books that are in disarray. Finally, she gives advice on what business owners should be thinking about as they plan for the new year.
Joshua Crouch from Relentless Digital discusses with Cheryl about:
* How she got started with PlumbBooks and her professional background
* What problems Cheryl saw working in the service business industry and how she applied that data towards improving the business’ financial process and output for clients.
* When business owners should be thinking abo…
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Dec 5, 2022
Digital Marketing Do’s & Don’ts for HVAC and Plumbing Pros with Ryan Redding
Digital Marketing Do’s & Don’ts for HVAC and Plumbing Pros with Ryan Redding
You’re not a marketing expert, you’re an HVAC or plumbing pro! So, instead of throwing money at pay per click ads every time you’re waiting for the phone to ring, tune in to this episode to learn a few digital marketing tips and tricks that will help you get more leads.
Our guest, Ryan Redding, is the Founder of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Ryan is an experienced strategist who has led organizations of all sizes to solve complicated challenges and exceed goals. Thus, there’s no better person to help you develop a more effective marketing strategy (and better yet, save money doing it!).
Join us as we chat with Ryan about digital marketing strategies that work (and don’t work) for home service businesses!
In this episode we discuss:
* Common mistakes business owners make with digital mar…
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Dec 2, 2022
Training Techs from Within with Joe Cunningham
In this conversation, Tersh welcomes Joe to talk about how to train technicians to be successful in their jobs and how to create a successful training program that will help contractors learn everything they need to be successful in their service businesses. Joe helps technicians get past the "eight-to-four mentality" and help them develop life skills so they can grow their career. Tune in to learn valuable business advice for service business owners and reach a seven-figure revenue mark!
[00:01 - 05:29] Opening Segment
* Introducing Joe to the show
* Joe Cunningham is a world-renowned expert in the air conditioning industry and has been working with service business owners, managers, and technicians for over 30 years
[05:30 - 13:16] Training Techs from Within
* The 10-day fast track program Joe offers is nonstop and designed to help technicians learn customer communication skills and run perfect service calls.
* The typical day at the technician training center is 60 to 65…
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Dec 1, 2022
Using Customer Reactivation to Close Unsold Estimates with Noah Carter & Justin Riley of UpFrog
Using Customer Reactivation to Close Unsold Estimates with Noah Carter & Justin Riley of UpFrog
In a world where artificial intelligence is replacing humans left and right, human connection is still the key to keeping customers engaged and loyal to your business.
Listen in as we welcome Justin Riley and Noah Carter of UpFrog, a marketing and lead generation software for HVAC and plumbing businesses. These guys are here to shed light on how UpFrog, along with a few simple business tactics, can grow your small business to a multi-million dollar company (without dehumanizing client interaction).
Join us as we talk with Justin and Noah about how to humanize your business communication and reactivate your current client list.
In this episode we discuss:
* How to stay top of mind for your customers and be their #1 choice (without coming off spammy or salesy).
* How UpFrog helps you stay connected with your customer base.
* The power of humanizing business.
Check out these resourc…
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Nov 29, 2022
Why Understanding Your Financials is The KEY to Profitability with Ruth King
Why Understanding Your Financials is The KEY to Profitability with Ruth King
Women tend to bring super powers to the trades and this week’s guest is no different. She’s a trailblazer, a finance expert, an HVAC pro, and she’s here to share her knowledge with you so you can stay profitable and keep enjoying the work you do.
Ruth King is the Channel Manager for HVACChannel.tv and President of Business Ventures Corporation. With 35 years of experience in the contracting industry, Ruth knows what it takes to make a service business succeed. She’s done it all… sales, marketing, finance, technical training, and so much more.
Join us as we talk with Ruth about how to grow your HVAC company and STAY PROFITABLE!
In this episode we discuss:
* Why it’s vital to track and manage your finances as a service business.
* Game-changing business growth strategies and tips.
* Expert advice on starting your own service business, from setting your prices to understanding your financi…
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Nov 28, 2022
How to Avoid the Biggest HR Mistakes Business are Making in 2023 with The HR Guy
How to Avoid the Biggest HR Mistakes Business are Making in 2023 with The HR Guy
“Overtime is not tied to an hourly rate, it is tied to the average that they earned over the pay period.”
— Ian Schotanus
Need help structuring your business or managing your employees?
Look no further. We’re up again with an amazing episode for you!
So, do you have questions about Employee Relations/Management, Employment Law, Benefits Organizations, Compensation Compliance, or OSHA regulations?
This episode offers awesome tips for you, thanks to the HR Guy we have on our show!
Ian Schotanus is an HR & Safety Compliance Business Partner specializing in the HVAC, Plumbing, Electrical, and Roofing Industries. He is the owner and Lead Consultant at The Big Picture Consulting, a firm that specializes in providing business owners like you with vital Human Resources and safety-related information, resources, and answers, so you can make the right decisions for your company. Their unique experienc…
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Nov 25, 2022
Weldon Long at EGIA 2021
Do you have a business that provides a memorable experience for your customers? Do you have a marketing plan that will help you reach your goals? If so, this is the episode for you! In this episode, Tersh welcomes Weldon Long to discuss the importance of creating a successful service business and how to create a memorable experience for your customers. They also discuss how to create a marketing plan that will help you reach your goals. Tune in to learn valuable advice for aspiring business owners!
Bestselling author, entrepreneur, and mindset expert Weldon Long built his business from the ground up, but his story doesn’t reflect the typical path of the average business owner you would expect to hear. In 2003, Weldon walked out of a homeless shelter after serving 13 years in prison. A 9th-grade dropout and three-time convicted felon, he found himself broke and unable to gain employment. Despite his bleak history, in five short years, he had built a company that was selected by Inc M…
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Nov 24, 2022
The Benefits of Hiring a Business/Sales Consultant with Brian Grainger
The Benefits of Hiring a Business/Sales Consultant with Brian Grainger
This Show Gives You the Top Tips for Business Owners From a Top-Rated Business Consultant (The Biggest Mistake Trades Companies Make)
“I’ll get them to where they want to go but it’s their attitude that’s either gonna help them or hold them back.” - Brian Grainger
Running a service business, whether you’ve been doing it for 1 week or 10 years, is challenging, isn’t it?
So, oftentimes, business owners need guidance so that they can grow and scale! It’s vitally important that you recognize when you need help and have the confidence to ask for it.
Brian Grainger founder of Bear Fruit Consulting is here on another fantastic episode of service business mastery, to teach us how to achieve success in every part of our business.
Brian understands how customized training for Business Owners, Managers, Call Centers, Technicians, Out Bounders & Sales People helps business owners to see immediate results…
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Nov 22, 2022
Personal Growth Strategies That IMPACT Business Growth with Ray Higdon
Personal Growth Strategies That IMPACT Business Growth with Ray Higdon “When you Take Massive Action & Aim High, Resources & Relationships Appear” -Ray Higdon
Have you been wondering why mindset is important in business? Most successful people take the time to work on their mindset, so listen to this entire audio to find out how you can do the same!
Join Tersh Blissett and his co-host Josh Crouch as they talk about mental blocks and working on your mental game as a business owner with Ray Higdon. Tersh met Ray at a conference earlier this year, and everything Ray mentioned hit home with Tersh, so he invited Ray to come on the podcast. You don't want to miss this episode!
Tune in as they sit with an amazing coach, a leader with professional passion who shares tips about how to think positively even in difficult situations. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(Ray is the owner of the Higdon Group and is passionate…
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Nov 21, 2022
695. What the Future Holds for the SBM Podcast w/ Tersh Blissett and Joshua Crouch
We wanted to give our new listeners a chance to get to know the hosts of our show better
This podcast has always been a place where Service Business professionals can come together to learn, find community, and have a great time!
So this episode you all just get to hang out with us as if we were grabbing a coffee and talking about our day.
For those of you who have listened to Service Business Mastery for a while, welcome back to our show!
ABOUT OUR HOSTS
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local…
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Nov 18, 2022
694. Why Millennials Don't Suck with Phillip Zimmerman
The discussion of millennials over the past ten years has been overwhelming about what they are like but no one has addressed WHY. The WHY makes all the difference and reveals a future that will be unrecognizable by today’s standards in as little as the next twenty-five years. The WHY reflects a new Age of humanity that will change everything – thus Phillip Zimmerman’s career changed into coaching to help business leaders transform their organizations into millennial-led enterprises.
Phillip Zimmerman is a world-renowned expert on millennials and the important contributions they will make to our future. His book, "Unleash the Millennials" explores the negative stereotypes of millennials and debunks them as myths. In this episode, Phillip and Tersh discuss some essential advice for business owners considering becoming business owners themselves. They discuss the importance of creating a business that you are passionate about and providing value to your customers. They also emphas…
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Nov 17, 2022
693. Hiring a Marketing Agency vs. Building an Internal Marketing Team
Every contractor experiences growing pains, but not every contractor is equipped to handle those pains themselves. Thus, something we see a lot in growing service businesses is the struggle to decide between hiring a marketing agency and building/managing your own internal marketing team.
This week’s guest is divulging his unique leadership philosophy, creative process, and proven revenue-driving strategies that will make growing your business as painless as possible.
As the Vice President of Brand Experience, Matthew Tyner manages both internal and external marketers for Max Service Group, a client-focused HVAC and plumbing company operating across multiple states in the Midwest.
Join us as we talk with Matt about how he manages his team of marketing specialists to get the right job done in the most effective ways possible.
In this episode we discuss:
* Hiring a marketing agency vs. Building and managing an internal marketing team (Which one should you choose?)
* How to bui…
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Nov 16, 2022
Chris Forth - What is DOE2023 & How Does It Affect The Home Service Industry?
DOE's new efficiency requirements go into effect in 2023 and they’ll have a big impact on both new equipment sales and replacement or upgrade projects for existing equipment.
The good news? There are new technologies available that can help you meet these requirements while also providing other benefits like improved comfort, indoor air quality, and lower energy costs.
HVAC business owners, including you, will need to be aware of these changes in order to stay compliant. Lucky for you, Chris Forth is here to help us understand what these changes mean.
Chris Forth is the Vice President of Regulatory, Codes & Environmental Affairs for the Ducted Systems division of Johnson Controls. As an HVAC industry veteran with over 30 years of experience, Chris is the perfect person to break down these new DOE regulations and their implications on HVAC and non-HVAC businesses.
Join us as we talk with Chris about the newly updated 2023 Department of Energy Regulatory Requirements and how these…
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Nov 14, 2022
692. Building the Successful Business you've Always Wanted with Aaron Walker
In today's economy, it's important to surround yourself with people who can help you navigate through any business challenge. Aaron Walker is a successful business owner and life coach who will share invaluable insights on managing marketing, pricing, human resources, and more.
Aaron Walker is an author, speaker, mastermind facilitator, president, and Founder of View from the Top and Iron Sharpens Iron Mastermind Group. Aaron also is the creator of The Mastermind Playbook, an incredible resource that allows you to start, grow, and scale masterminds.
Tune in to learn how to reach your seven-figure revenue mark and maintain a successful career!
[00:01 - 05:13] Opening Segment
* Introducing Aaron to the show
* Brief career and background
[05:14 - 15:35] Iron Sharpens Iron
* Aaron shares his experience with a successful life coach, and how it has helped him grow as a business owner
* The benefits of diversity and how it can be beneficial to both the individual and society as…
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Oct 31, 2022
690. Talking with Clients Across Multiple Mediums in One Place with Matt Boyce
Matt Boyce from the Podium joins Tersh to discuss the various benefits that they offer their customers by providing a bird’s eye view of their businesses. Their services allow customers to easily collect and organize messages from various social media. They also offer payment services without ever having to contact the technician in person through text messaging. Matt provides some great advice about becoming a business owner and shares some helpful resources for those looking to start their own business. Jump in and learn how to drive consistent reviews in your business!
[00:01 - 06:16] Opening Segment
* Introducing Matthew to the show
* Brief background and career
* What is Podium?
* Interaction management platform
* Allows top-down visibility on conversations
* Communicating with customers on the same thread
[6:17 - 32:19] Boosting Reviews through Podium
* Pioneering the review economy and driving consistent reviews for businesses
* Google knows consumer behav…
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Oct 28, 2022
689. How to Book More Jobs through Cold Calling with Dave Tester
Do you feel anxious whenever you try to make a call? In this episode, Dave and Tersh talk about how CSRs can improve their phone calls by starting the phone conversation off with a positive attitude, no matter what the caller says. As the author of the book, “Fearless Communication'', Dave stresses the importance of bonding and forming a rapport with the caller in order to help educate them and get them closer to resolving the issue. Dave gives real tangible examples of these calls so make sure to tune in!
[00:01 - 06:51] Opening Segment
* Introducing Dave to the show
* Brief background and career
* Teaching live phone calls to CSRs
* Emphasizing the importance of bonding and rapport in order to educate and help resolve issues
[05:52 - 15:03] How to Answer the Phone Like a Pro
* Dave shares a sample call made with a customer
* Getting their first name, last name, phone number, and area of coverage
* It’s more important to capture the prospect and turn them into…
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Oct 19, 2022
691. 8 Ways to Create a “WOW” Customer Service Experience with Zac Garside
By providing excellent customer service, you're not only creating loyal customers, but you're increasing your chances of making sales and generating high-value referrals.
When everyone on your team is equipped with strong customer service skills, they can provide an exceptional experience that builds customer loyalty and fuels business growth. While this is true, it all starts with YOU. If you communicate well and model excellent customer-centric service, your team will too!
Meet Zac Garside, Head of Marketing at Power Selling Pros, a company offering personalized Customer Service Representative and Dispatch training. Zac is also the host of This Call May Be Recorded, a weekly show where Zac and his team listen to recorded customer service calls and coach them live.
Join us as we learn from Zac the best-kept secrets to developing excellent customer service experiences and building customer-centric value in your business!
tldr; In this episode, we discuss the following:
* How con…
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Oct 12, 2022
688. Turn Your Marketing Data into Cash WITHOUT Lots of Manual Entries.
In his three years of flipping houses, Jonathan has made some incredible profit margins. But his latest flip is by far the best one he's ever done.
By utilizing creative marketing techniques, Jonathan turned a $20,000 investment into a $50,000 return IN JUST SIX MONTHS!
The best part is- it wasn’t just a one-time fluke.
The secret is in the data. Capturing the right information for marketing and finding better ways to process and understand that data to create scalable and insane ROI for your business.
One of the biggest problems for business owners is getting better data to help us make proper business decisions.
The secret is in your CRM system. CRMs can significantly misattribute revenue from channels and conversion tools.
That’s exactly why we brought Jonathan Torrey, Director of Marketing at Searchlight, to bring these secret errors “to light.”
Jonathan and his team conducted a 9-month case study to find examples of how and why CRM systems fail to track leads and re…
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Oct 3, 2022
687. How Artificial Intelligence Creates Business Opportunities with Neil Sahota
Today’s guest is Neil Sahota, an IBM Master Inventor, United Nations A.I. Advisor, professor at UC Irvine, and globally-recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and he’s here to talk about the ways we can harness the power of AI and use it for social good. Neil is also the author of Own the A.I. Revolution, providing a future-forward look at A.I., focusing on how businesses can use it to commercialize while doing good in the world. We’ll discuss things like the challenges posed by A.I. and how we can overcome them, as well as which skill sets are going to be most important in the near future.
[00:01 - 03:03] Opening Segment
* Introducing Neil to the show
* Brief background and career
* Neil’s book, “Own the A.I. Revolution”
[03:03 - 12:04] Utilizing Artificial Intelligence
* How can we use A.I. in business?
* Automating tasks
* Using A.I. in an office setting
* The jobs that…
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Sep 30, 2022
686. Be Everything That Your Organization Needs with Tom Connally
Today’s guest, Tom Connally, is an experienced leader, strategist, and change agent with proven performance leading, building, and fixing organizations by creating a culture of performance. In over 30 years of Marine leadership, he led organizations from 50-3500 personnel, with budgets up to $2.8B. Tom served as a Director for two defense companies, before founding Connally Consulting where he helps leaders improve their performance and success professionally, personally, spiritually, and physically.
[00:01 - 09:00] Opening Segment
* Introducing Tom to the show
* A retired Marine Colonel and leadership expert
* How top-down leadership is the most effective and beneficial type of leadership
* Communication is key to being a successful leader, and learning yourself is essential for becoming a better leader
[09:01 - 26:36] From Being A Boss to Being A Leader
* The leader has to be what the organization needs
* The leader should always be bringing people along
* What to…
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Sep 23, 2022
683. A Survivor's Guide on How to Improve Your Business with Tony Guarnaccia
Tony has helped thousands of businesses survive crises. Whether it was post 9/11, during the Great Recession, or amidst massive company acquisitions, Tony has helped businesses navigate the uncertainties and emerge stronger on the other side. As a child, Tony experienced firsthand the devastating crisis of business failure when his parents’ small business failed and they lost everything, including their home. Its impact on his life was powerful. Having lost everything, he determined he would one day figure out how to help business owners like his parents by learning how to run a profitable business. This mission shaped his entire 20-year career. As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, ADP, Ford, BMW, Mohegan Sun, and Morgan Stanley to name a few. And he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.
After working with the best busines…
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Sep 16, 2022
679. Texting is the Future of Lead Generation with Aaron Christopher
Aaron Christopher (A.C.) Evans is a pioneer in conversational marketing and the co-founder and CEO of Drips.com. Drips is the first conversational texting company of its kind, founding a new category and leading the way for some of the biggest brands in the world to use automated, humanized conversations at scale. On a daily basis, Drips engages in tens of millions of completely humanized conversations with zero client-side human resources or operators. Starting at the early age of 16, A.C. has been passionate about “scaling the unscalable” in all of his business ventures and Drips is no exception.
As a proven thought leader, A.C. shares his vast experience in performance marketing, consumer retention, and entrepreneurship. A.C. continues to innovate many of the best practices in lead conversion and compliance being adopted within the industry.
[00:00 - 02:10] Opening Segment
* Introducing Aaron to the show
* Brief background and career
[02:11 - 19:27] Texting is the Future…
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Sep 15, 2022
678. Reactivate Your HVAC & Plumbing Client List
Service Business Mastery Podcast show notes: How to Re-Engage Your Current Client List
* Tersh & Josh are discussing re-engaging their current client list.
* Josh talks about how humans are more afraid of spiders than they are of humans.
* Noah discusses simplicity in online marketing, and how it can help small businesses grow rapidly. Is It Because We've Always Done It This Way, Or Is This The Best Way To Do It?
* Contractors are busy and need to find ways to be more efficient
* There are many different ways to be more efficient, including reactivating old customers
* Email is a good way to start, but there are other methods as well
* Data is important for reactivation because it allows for segmentation and targeting How to Keep Your Customers Responding to Your Text Messages
* The guys discuss how they approach recovering customers, focusing on personal relationships and reactivation over spamming.
* They discuss how the younger generation is less likely to fal…
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Sep 14, 2022
677. What is Low GWP Refrigerant and How Does It Affect Us As Contractors?
We recorded this episode live while at the AHRexpo 2022 in Las Vegas. There is some background noise, but the content is worth the listen!
If you have any questions about what you have heard on today's episode, don't hesitate to reach out to us at www.servicebusinessmastery.com or email us at podcasts@servicebusinessmastery.com
* This episode is kindly sponsored by
* Sera https://sera.tech/go/service-business-mastery/
* Upfrog https://upfrog.io/
* CompanyCam https://www.companycam.com/SBM/ for a 14-day trial and 50% off your first two months
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Sep 13, 2022
676. Get the Training You Need to Succeed as a Contractor w RectorSeal
Be a part of RectorSeal's OnDemand Training here https://rectorseal.com/rectorseal-on-demand-training/
Tersh & Josh speak with David Cyrus of RectorSeal while at the AHRexpo 2022 in Las Vegas. They talk about the training programs that are available to the contractor at no charge to them through RectorSeal. Check out this episode to learn more.
Get the Training You Need to Succeed as a Contractor
• David is from Florida and is the regional sales manager for HVAC and plumbing in Florida.
• They have new products available for training, including standing calendars, on demand training, float switch training, and hard start kits.
• The process for scheduling training is through rectorseal.com and involves interaction with Michael Emrick or Jerry Myron.
• There are innate certified classes available for those that need Nate credits.
RectorSeal launches 50,000 amp surge protector
• Rector Seal offers on-demand training to contractors, which is available through BlueVolt.…
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Sep 12, 2022
675. Gaining Financial Freedom through Franchising with Kim Daly
Kim Daly has spent the last 20 years helping people achieve financial freedom by enabling them to find the perfect franchise opportunities. Her skill for matching a client’s background, interests, skills, finances, and life goals to the ideal opportunity has made her one of the top franchise consultants in the country. Today, we are here to pick her brain and gain some insight into what can seem like a daunting process - deciding on the perfect franchise to enable you to gain financial freedom.
[00:01 - 05:46] Opening Segment
* Introducing Kim to the show
* Brief background and career
* The biggest mistake that people make when going into franchising
* Having assumptions about what it is or what they're owed
* Franchising can help business owners support themselves and lower the amount of work that they have to do
* Franchising is all about the people, not just the widget
* Franchises bring in marketing and tools to help the business grow
[05:46 - 12:23] What It Tak…
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Sep 7, 2022
674. Sprinklers aren’t sexy, but phenomenal service sure is w Andy Humphrey
In a world that’s becoming dominated by e-commerce, YOU have the ability to find great success (and revenue) by learning how to market and grow your brand online.
Andy Humphrey, an irrigation technology expert and Founder of Sprinkler Supply Store, is doing just that! As a multimillion-dollar e-commerce entrepreneur who’s a former contestant on the ABC hit television series, Shark Tank, Andy has helped hundreds of Irrigation Contractors and Consultants learn how use technology to improve their business.
Join us as we talk with Andy about how to market your brand online to attract customers, the challenges of selling physical products online, and most importantly, the secrets to e-commerce success in this industry.
In this episode we discuss:
* Creating digital content so you can become the expert in your industry’s local community.
* The adoption of e-commerce business strategies in the irrigation and home service industries.
* How to build trust and improve engagement…
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Sep 2, 2022
673. Interviewing, Hiring, and Retaining Top Talent For Your Home Service Business
Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place.
But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.
Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.
Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.
In this episode we discuss:…
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Sep 1, 2022
672. How To Hire Great Talent w Tersh & Josh on the Drive Podcast
Why is the service industry struggling so much with hiring and retention? We have a few ideas for how you can boost your hiring efforts and retain top talent–and so does our buddy Zac Elsts from the #DrivePodcast–a show for blue-collar workers and those in the trucking industry. We all sat down to have a fireside chat about hiring in the service industry and what we can do to overcome this labor shortage that is making national headlines.
Here is a link to the original episode recording.
https://link.chtbl.com/ay66MdFP
Here is the link to our website for a full transcription. https://www.servicebusinessmastery.com/how-to-hire-and-retain-talented-team-members/
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Aug 31, 2022
671. Tips For Maintaining A Healthy Marriage While Owning A Business.
KEY TOPICS & SUBTOPICS
* Tips and advice on working with your spouse/partner
* Preventing resentment from your partner
* Managing time as an entrepreneur and prioritizing quality time with your partner
* Lessons learned from the husband and wife dynamic
* Creating boundaries between work and home life
* Defining your priorities in your personal life
* Living to work vs. Working to live
* How to maintain and improve your marriage while growing a business
* Consistently and intentionally investing in and nurturing your marriage Key Resources From The Show:
* Learn more about Priority Insight.
* Learn about Five Stones Counseling.
* Discover the 5 Love Languages.
* Connect with John on LinkedIn.
* Join the Service Business Mastery Facebook group.
* Email us at Podcasts@ServiceBusinessMastery.com
* Learn all about the Hosts of Service Business Mastery!
* Join the Service Business Mastery Facebook group.
Become the successful business owner of your…
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Aug 26, 2022
670. Making Money Simple Tips for Raising Children with Good Money Habits
Only about 20 minutes long, this podcast episode discusses ways for business owners to prepare for the downturn caused by the pandemic. The tips outlined include having a Financial Plan in place, knowing what your business is worth, and being prepared for any unexpected changes. Four-Year-Old Gives His Dad An Allowance
* Peter Lak is the Chief Investment Officer for an investment firm and he's also the host of the service business mastery podcast.
* He's talking about his experiences giving his four year old an allowance and how it worked
* He recommends starting when your child is asking questions about money, preferably when they're around age 10 or younger. How to Teach Your Kids About Money
* The author's son had an allowance of $1 per week, which he saved and spent in a similar way to how he would have spent his regular income.
* When his birthday fell on a Saturday, the author allowed his son to wait until Sunday to ask for his allowance, which the son found hilariou…
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Aug 24, 2022
669. Growing and Scaling Your Service Business the RICH Way with Victor Rancour
To build a successful business, you need three things. A great product or service, the right pricing, and effective marketing and sales tactics. In the service business industry, all three components need to be executed quickly and efficiently in order to reach the growth you want.
Meet Victor Rancour, Owner of Absolute Airflow Heating and Air, Founder of the Service Hero App, and an HVAC sales expert who has excelled in business growth for the past 7 years. Tune in to learn how he did it and how he’s teaching technicians the blueprint to becoming a millionaire business owner in just a few years!
Join us as we talk with Victor about the major benefits of attending his Service Rocket Growth Summit coming up this October 20th-22nd in Las Vegas, Nevada.
In this episode we discuss:
* How to get better at sales as a service business technician.
* Victor’s tactics for training skilled HVAC technicians.
* His top tips and advice on growing and scaling your business in 2022.
Che…
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Aug 10, 2022
667. How to Implement an Effective PR Strategy for Your Home Service Business w Heather Ripley
KEY TOPICS & SUBTOPICS FOR THIS EPISODE
* Public Relations for Home Service Business
* Should you implement PR strategies as a small contracting business?
* The purpose and benefits of working with a PR firm.
* When and how to create and scale new PR opportunities for your home service company.
* The difference between public relations, advertising, branding, and marketing.
* How to implement an effective PR strategy based on your business goals.
Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!
Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business."
In this episode, we discuss:…
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Aug 3, 2022
665. Create Emails That Don't Suck w Rob & Kennedy
On today's show, we talk about emails and how bad it sucks creating them...
From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business.
Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN’T make you sick in your mouth!
You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing…
Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out su…
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Aug 1, 2022
664. Elevate Your Brand’s Authority w Stephen Houraghan
Notes from today's Service Business Mastery podcast episode: What is a BRAND? Let’s peel back the o”g”nion
* Boils down to your reputation
* Perception in the client’s mind
* Impact on the market
* It’s really about YOUR reputation
* Going above and beyond is a basic foundation for building a great brand
* You can not change your visual
* Your Brand is like an iceberg
* We can all see the tip
* Below the surface, there is so much more going on…
* What questions should we ask our agency when we are looking to rebrand?
* They should be asking customer-centric questions
* The logo isn’t the first thing they should be looking at…
* Focus on your customer
* If you try to be something to everyone, you become nothing to everyone…
* Brand equity is crazy valuable.
* START with strategy…this will make the long-term branding effectiveness
* 26:20 - be the little voice in the client’s mind when they think ab…
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Jul 13, 2022
663. How Do We Hire HVAC Technicians For The Skilled Trades?
Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you.
In this episode, we'll discuss how the industry is changing and how hiring is evolving amid that disruption. Moreover, Keith will also discuss how he has evolved during this transition phase and what makes it more fun! You don't want to miss this fascinating discussion about the various aspects of the HVAC industry!!
[00:13:00] Keith says, because this industry is changing with time, the greatest approach to achieving success in any business is to keep evolving, Quoting Jocko Billings- “There's no growth in your comfort zone.”
“Get out of your comfort zone. Over the years, the one thing I've learned is to accept the good with the bad and be willing to evolve," he says.
[00:14:00] “Many people in our industry say that “I…
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Jul 6, 2022
662. How Data Analysis Can Transform Your Home Service Business
KEY TOPICS & SUBTOPICS
* Defining data analysis
* The benefits of data analytics for service business owners
* How data analysis works and the types of insights gained from it
* Demystifying the stigmas and negative mindsets around data analytics
* The role of data hygiene in the accuracy of data analyses
* What is data hygiene and why does it matter for service businesses?
In this episode we discuss:
* What is data analysis and how can it benefit service business owners?
* Demystifying the stigmas and negative mindsets around data analytics
* The role of data hygiene in the accuracy of data analyses
Check out these resources we mentioned during the podcast:
* This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).
* Join the Service Business Mastery Facebook group
* ServiceTitan
* Be Like Amazon by Jeffrey Eisenberg, Br…
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Jun 22, 2022
661. Hiring for The HVAC, Plumbing & Electrical Trades Is A Piece of Cake!
Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place.
But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.
Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.
Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.
In this episode we discuss:…
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Jun 15, 2022
660. Break Free From Your Email's Inbox with Yaro Starak
"Breaking free from email was one of the most important steps I made as an entrepreneur. Now I want to help spread the word about InboxDone so more entrepreneurs can experience the same freedom."
- Yaro Starak, Founder & CMO
Today we're excited to have Yaro Starak on the Service Business Mastery podcast. Yaro runs a fantastic blog on entrepreneurship and also owns a lot of companies.
Join Tersh Blissett and his co-host as they talk with Yaro Starak (Founder & CMO of INBOXDONE) about how INBOXDONE was created, who it helps, and then the kinds of tips and support we can use to manage our email boxes. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
Learn more by visiting https://www.servicebusinessmastery.com and check out all of our podcast episodes.
* Find more about Yaro Stara here.
* You can follow Yaro on Twitter
* Connect with Yaro Sarak on Linkedin
* Follow Yaro on Instagram
* Subscribe to his YouTube channel
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Jun 8, 2022
659. How to Increase Your Technician’s Efficiency in 20 Minutes
In this episode, Billy is going to dive deep into job efficiency and how we can work to make our businesses 100% efficient through software and automation! You surely don’t want to miss this show!
https://sera.tech/go/service-business-mastery/ Sera is all about time and efficiency!
[00:04:00] “And efficiency will allow you to offset these price increases because a large portion of the money spent on running these businesses is spent on inefficiencies, redundancy, and other such things. That is, after all, what Sera is all about. Isn't it about time? And if we can reduce everyone's time while increasing their efficiency, we'll see a significant improvement. So BillyGo, my HVAC and plumbing company, has been beta testing this thing for nearly three months now. And our efficiency has remained relatively high,” says Billy Stevens.
[00:05:00] “We're still double that, and we expect to see even more progress as time goes on”, he adds.
[00:06:00] Billy talks about how field serv…
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Jun 1, 2022
658. Efficiently Route Your HVAC & Plumbing Home Service Business Technicians
Get everything you need to stop wasting leads and boost your booking with Robert Ducharme.
“The US on-demand home services sector currently stands at $600 billion. It has shown a steadfast growth during the pandemic and is projected to grow at a CAGR of 49% by 2021. Do you have the workflow methods in place to keep up?”
Robert Ducharme,CEO
Routezilla Software Corp.
How Great is Your Schedule Routing? Do you put much thought into the routes your service technicians take when they are going from job to job do your techs ever drive past each other while giving each other the one-finger wave?!?
If you're not sure, then this episode is for you!
We're back with another informative episode for you! In this episode, Robert Ducharme shares tips on how to never lose another lead or job, overcome poor scheduling, and create a successful business. How RouteZilla can help you as a Home Service Business Owner?
* A Routezilla is a business scheduling software developed by Routezilla Soft…
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May 27, 2022
657. Leverage Gen-Z Talent in Your HVAC Contractor Business with Hannah Williams
In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, and retaining Gen Z employees… and that makes sense! They’re totally different from Millennials, but they come with a whole new, very powerful set of strengths your business could benefit from. So, here’s everything you need to know about engaging Gen Z employees as a home service or trades company in 2022.
Meet Hannah Grady Williams (LinkedIn), The Gen Z CEO Advisor (Website) and author of “A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team” (Buy the book). As a Gen Z’r, Hannah has consulted businesses from start-ups to Fortune 500 companies and is on a mission to help leaders leverage Gen Z talent as a competitive advantage and build #RadicalEmpathy in the workplace.
In this episode we discuss:
* Why it’s important to acknowledge the generational gaps in your team.
* How to attract, engage, hire, and retain Gen Z employees in the digital age.
*…
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May 25, 2022
656. Jennifer Clements' Story Mental Health Awareness and What it Means for Families
According to a study from the National Institute of Mental Health, 72% of entrepreneurs are directly or indirectly affected by mental health issues compared to just 48% of non-entrepreneurs. But maintaining your mental health while keeping your business running doesn't have to be a burden you carry on your own.
Meet Jennifer Wells (LinkedIn), Co-Owner of Clements Electric in Texas and Founder of League of Contractors (website). Jennifer knows how hard entrepreneurship (and life in general) can be on one’s mental health… that’s why she started League of Contractors! League of Contractors was built by contractors for contractors. It's a free app that hosts a group of home service professionals that supports and refers work to one another. Work referrals are made in the app and contractors only have to pay if they choose to receive a referral.
Referrals are sent to only ONE contractor, so there are no competing contractors to get leads. This app makes sure customers don't feel lik…
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May 18, 2022
655. Let's Talk Home Service Business Branding with Thaddeus & Evan
Hey, we're back with another interesting and fun episode for you!
If you want continued success during these times when business may slow down or dip completely, then an ‘off-season marketing strategy' will help strengthen what has already been done right!
Do you want to improve your marketing strategy and get better results?
No need to worry as we bring you an episode where two expert digital marketing strategists, Thaddeus Tondu and Evan Hoffman, discuss the secrets to off-season marketing.
Join Tersh Blissett and his co-host on the Service Business Mastery podcast as they talk branding with the magazine branding expert himself, Evan Hoffman, and his partner, Thaddeus Tondu. Evan and Thaddeus are the hosts of the HVAC Success: Secrets Revealed podcast and the owner of OnPurpose Media, (A digital marketing agency driven by purpose and heart). In the show, they also talk about how you can make your business stand out and different things you can do to make your business more pro…
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May 16, 2022
654. Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget
A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like?
Questions like these are the reason we brought two awesome guests to our show today: Sarah Ghirardo & Johnny Wenzel, Digital Marketing experts from Service Titan!
Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her time at ServiceTitan, she has been able to grow direct revenue from service titan's content creation for tenants by over 20% month over month.
Get lost in a deep conversation with Sarah and you probably will hear her say, "I am a leader in any industry I work in, I drive revenue... I fully believe your mindset for success drives your passion."
Johnny is a Marketing Consultant at Service Titan an…
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May 13, 2022
653. Know your numbers before Summer Hits w Jim Kruspe
Know your numbers before Summer Hits w Jim Kruspe
Episode Overview Is your business thriving, or are you just getting by? How would you even know if you do not know your numbers?
You need not worry because your favorite Service Business Mastery Podcast is back with a topic that is crucial yet rarely discussed- "Know Your Numbers and How to Do Right Pricing”!
* Your PRICING is the most foundational element of your Business, and having a clear idea of your pricing strategy and profit margins (Gross / Net) will allow you to pivot quickly when your business slows down or spikes when demand increases.
So come, Join Tersh Blissett and his co-host as they talk with Jim Kruspee (CEO of Profit Solutions Group) about how to properly price your service offerings and why having the right pricing is so important for your business!
Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(“Jim Kruspe is a business coach and consultant who spe…
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May 11, 2022
652. Improve Your Personal Efficiency & Productivity Instantly With Help From Blaine Oelkers
Blaine Oelkers - Improve Your Efficiency & Productivity Instantly
Episode Overview Join Tersh Blissett and his co-host as they discuss with Blaine Oelkers (Chief Results Officer, and CEO Warrior) about becoming more efficient with your personal life, which will, in turn, create more efficiencies within your business! Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. (Blaine Oelkers is a lifetime entrepreneur, a graduate of Purdue University and Stanford University’s Entrepreneurship program. He’s a leading authority on Personal Implementation and America’s only Chief Results Officer® and Day Ahead™ Specialist. He has been creating and operating profitable businesses for over two decades. Blaine has owned and operated a consulting firm, a franchise with the world’s largest pizza delivery company, four health and wellness businesses, and a personal development company. His passion is to help people take control of th…
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May 11, 2022
651. What Are The Best Uniform for Your HVAC, Plumbing, & Electrical Technicians
What Are The Best Uniform For Your HVAC, Plumbing, & Electrical Technicians
Episode Overview “Product assortments that are built for the unique roles of your trade”
HVAC Technician uniforms- What’s trending?
Here we are with another exciting podcast episode for you that you definitely won't want to miss This episode will be both entertaining and helpful as Chris Walker shares some great tips on how to select the comforting yet stylish uniform when at work and slay the day like a boss.
Join Tersh Blissett and his co-host as they sit with senior director of sales from Carhartt Company Gear- Chris Walker and discuss Carhartt, what they have to offer for the team, your team as an employee, and what are the transitions they made in the past couple of years and what they're bringing to the table. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(As a business-focused IT leader, Chris Walker has extensive experience implementing…
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Apr 22, 2022
650. Email Marketing Like A Pro
“Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects.”
-David Hoffman How to Use Email Marketing Like A Pro!
“ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.” Today we’re thrilled to have marketing pro-David Hoffman with us!
Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus pe…
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Apr 20, 2022
647. How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right.
How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right. Listen to what Gus and Rich say to ensure we avoid costly mistakes.
Episode Overview
Hey everybody, today on the show we are super excited to have Gus Vassilopoulos and Rich Jurek from Trinity Warranties on the show, and we will discuss extended warranties and how HVAC contractors can leverage them to sell more systems, as well as what you don't know can hurt you in terms of extended warranties. Extended Warranty- A Bliss or a Missery?
Join Tersh Blissett and his co-host as they discuss with Gus Vassilopoulos and Rich Jurek how warranties protect customers from unexpected and costly repairs and how as a contractor you can avoid any problems that may arise from selling extended warranties and other aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.
Tune in as they sit down with these amazing experienced individ…
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Apr 13, 2022
646. Optimize & Automate The Productivity of Your HVAC Contracting Business With Ari Meisel
Episode Overview
“The inspiration for entrepreneurs comes from all over, but for Ari Meisel, bestselling author, productivity expert, and founder of the company Less Doing, desperation was the driving force that helped him launch the business and led to productivity breakthroughs that changed his life.”
Join Tersh Blissett and Co-host Josh Crouch as they interview Ari Meisel and discusses Leverage Virtual Assistant Service, a service that helps people outsource task that takes up the majority of their time, and so that they can be allocated to their more important tasks. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.
Tune in as they sit down with an inspiring business owner, an author of the famous book “From Idea to Execution” a champion of productivity and efficiency today with us!
Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(Ari Meisel is best known f…
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Apr 6, 2022
645. How Can you be the X-Factor in Your HVAC Business?
How Can you be the X-Factor in Your HVAC Business?
Read more on our website https://www.servicebusinessmastery.comhow-to-be-the-x-factor-for-your-hvac-business/
Connect with Pete https://hvacgreatness.com/
Hey, we're back with another informative episode for you! Yes, this episode is unique as Pete Ramsey brings his insightful knowledge on how to run a business and how to do it successfully.
Join Tersh Blissett and his co-host as they discuss with Peter Ramsey on The X Factor, how you can make your business stand out and various aspects of the HVAC business.
Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with an amazing business owner, a leader who shares valuable insights about management, marketing, pricing, human resources and so much more so come take Your HVAC Business From "Good" To "Greatness!" today with us! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and…
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Mar 30, 2022
644. The Wives of HVAC Podcast Hosts Live at The AHRexpo 2022
“A couple who builds together stays together. It grows and makes your relationship stronger.”
---
Join Kathleen Ridley, wife of Tool Pros podcast host Brent Ridley as she speaks with Julie Blissett and Leilani Orr, who balance many responsibilities as women while still thriving. She also talks about being a trades spouse, having children, and managing a business and podcast brands.
“Motherhood is the greatest experience of a woman’s life, but it comes with plenty of emotionally draining challenges.”
As a woman from a business, family, kids and personal life is a constant juggling act. Listen to this podcast as three wonderful women who are friends and spouses of amazing podcast hosts get together for the AHRexpo together.
* Julie Blissett is the mother of four kids and wife of Tersh Blissett, the host of the Service Business Mastery Podcast. Tersh is a tradesman and business owner in addition to being a podcast host. Within this couple, he's is a military veteran, and…
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Mar 23, 2022
643. How Sera Is Disrupting The CRM Market of HVAC Plumbing & Electrical Home Services
Join Tersh Blissett as he interviews Billy Stevens (CEO of Sera), Chris Folmar (CMO of Sera), and Everett Lippel (Consultant for Sera), world-renowned business leaders and authors who share valuable insights about management, marketing, pricing, human resources, and more. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
Billy Stevens is the founder of Sera, who started his first Plumbing, HVAC, and Electrical business with only one truck. When he was bought out, he was among the most profitable in the industry. Sera experienced an unheard of 24% sustained cash flow in an industry that only averages 6-8%.
Billy’s new plumbing and HVAC company, billyGO Plumbing, Heating, and Air, was built using Sera. In only three years of business, billyGO has grossed more than $15 million dollars in revenue with a 20+ percent positive cash flow! Are you looking for valuable business advice to reach that seven-figure revenue mark? Or if you wa…
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Mar 16, 2022
642. Why Do You Suck At Hiring Great Talent For Your HVAC Plumbing & Electrical Home Service Business? _w Danielle Putnam & Rosalyn Guerra
We have all been there...we struggle with not having enough good talent on our team, and it is easy to blame the reduction of skilled labor in the workforce for this struggle. But in reality, it is our own fault that we do not have every person on our team that we dream of having. We, as business owners and managers, are quick to make excuses as to why we can't find any amazing team members.
Well, on today's episode, we sit down with Danielle Putnam & Rosalyn Guerra of The New Flat Rate, and they set us straight on this myth surrounding the hiring issues that we feel like we are facing each day! One day, Danielle is sharing with her team about complaints that she is dealing with from her clients pertaining to hiring issues. She shares the way that she has found success hiring some of the brightest minds within our industry, people such as Rosalyn!! And it doesn't take Rosalyn very long before she is building a working model of the "Hiring Cycle!"
On this episode of the Service Busine…
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Mar 9, 2022
641. Make Your HVAC Home Service Brand Voice Come Alive w Cassie Pound
Oftentimes, we find it difficult to express our business's message and vision in our marketing, and sometimes we wonder how to stand out from the crowd when advertising. On this episode of the Service Business Mastery Podcast, we talk with Cassie Pound of Quality Heating, Cooling & Plumbing about how she thinks outside of the box when it comes to her billboard marketing strategy. Cassie is in an area where there are several large companies, but she was still able to stand out while expressing their mission to serve the community!
We talk branding, re-branding, and the amazing community of women in the trades. Cassie shares about those who have supported her as she entered the business ownership part of the HVAC & Plumbing industry, and we also speak about the awesome support that the Women in HVACr have provided to the ladies who are entering into the skilled trades.
Learn more by visiting www.servicebusinessmastery.com
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Mar 2, 2022
640. HVAC Ecommerce Business for Beginners w Justin Riley & Noah Carter
When we buy a product or a service, the first thing we do is check if it’s worth the price. This has become a challenge today, especially with online platforms where product prices are not available for the consumers to analyze. In this episode, HVAC eCommerce experts Justin Riley and Noah Carter from UpFrog talk about this sore spot for contractors. They sit with Tersh Blissett and Josh Crouch to share their insights on the importance of pricing transparency in any industry. Listen in as they provide solutions for contractors to overcome these problems while keeping their business models intact.
Love the show? Subscribe, rate, review, and share! https://www.servicebusinessmastery.com/
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Feb 23, 2022
639. Grant Cardone Ventures & Brandon Dawson are bringing disruption to the HVAC & Plumbing industry
Business partnerships often have a negative connotation. Business owners are usually afraid of being taken over by their so-called “partners”. Though scaling your service business involves many risks, scaling expert _Brandon Dawson_ believes that most people forget the exponential rewards that come with it. Brandon sits with Tersh Blissett and Josh Crouch to talk about how he has coached _Cardone Ventures_’ clients on growing their businesses ten times their current value. Listen in as Brandon shares how he implored strategic growth, perfected the art of scaling, and established generational wealth over the years. Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
Blog Post URL https://www.servicebusinessmastery.com/how-grant-cardone-ventures-10xhvac-are-disrupting-the-hvac-plumbing-world-with-brandon-dawson
Guest ~ Brandon Dawson
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Feb 16, 2022
638. How You Can Leverage Reviews For Your HVAC Plumbing & Electrical Small Business With Brian Greenberg
How do you change the mind of an entire industry that has branded you in a negative way? Brian Greenberg, CEO of True Blue Life Insurance, believes that leveraging reviews is the key to turning things around. Brian has a license in selling life, health, property, and casualty insurance in all 50 U.S. states. He sits with Tersh Blissett & Josh Crouch and shares how he has managed to come off as the good guy in the industry whose agents get a bad rap. Listen in and learn more as Brian discusses the different strategies to get customers coming to you without ever having to do a sales pitch.
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Feb 9, 2022
637. How To Present Indoor Air Quality Packages To Your HVAC Clients With AprilAire's Marc Marchillo
Are you having trouble convincing clients to get the right tools for breathing safer, cleaner air at home? In this episode, Marc Marchillo, the Corporate Training Manager at AprilAire, breaks down how to present indoor air quality packages to your HVAC clients. Yes, they can skip using the AprilAire Whole House Air Filters, but, according to Marc, that’s like baking a cake with half the ingredients. Don’t miss out and get tips on convincing your client to get the right air cleaning device for their “new normal” needs.
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Feb 2, 2022
636. How To Use "Fix This Next" To Build Yourself A Legacy HVAC Plumbing & Electrical Business With Mike Michalowicz
The biggest problem entrepreneurs have is that they don't know what their biggest problem is. Fix This Next author Mike Michalowicz believes that envisioning your entrepreneurial dream is the first step to building your legacy. Successful entrepreneurship is not easy, but Mike tells Tersh Blissett and Josh Crouch how to make it simpler. Mike shares a simple system that can get rid of unnecessary frustrations and get your business moving forward. Listen in as Mark shows you what we need to fix next to level up your business.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Feb 1, 2022
635. Increase The Profits Your HVAC Business Produces By Learning From Other Industries With Susie Carder Of Power Your Profits Book
As an entrepreneur, you need to prioritize and take action so that you can continue to make a profit. Look at your business as a whole because profitability doesn't just come from one thing. Generate wealth with one of your hosts Tersh Blissett as he talks to profit coach, Susie Carder. Susie is the Founder and CEO of SC Consulting. She is also the author of Power Your Profits: How to Take Your Business from $10,000 to $10,000,000. Susie didn't have everything growing up. She built her business the hard way. Learn how to have the right money mindset so that you never give up. Start taking action with today's episode!
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Jan 27, 2022
634. How To Properly Sell HVAC Options With Drew Cameron
Learn the ins and outs of HVAC sales in today’s episode with Drew Cameron, President and Master Sellutionist of HVAC Sellutions. Drew shares his knowledge based on his accumulated experiences on some of the most progressive and powerful education and business development tools available in the world for the contracting business. HVAC Sellutions is now called Flow Odyssey. It is the industry's leading marketing support and sales recruiting, training, coaching, and performance enhancement organization. Their training program trained thousands of salespeople, sales managers, and owners nationwide in the art of effective selling skills resulting in new levels of success in sales and customer service. Listen to be equipped with proper and effective selling skills!
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Jan 26, 2022
633. Are You Built For The HVAC, Plumbing Or Electrical Trades With Dan Dowdy
Effective leadership is necessary for any organization in any industry. In this episode, Dan Dowdy, founder of Built for the Trades, chats with Tersh Blissett and Josh Crouch to share his four stages of leadership to help build a culture of growth in your business. Leadership is not about having followers; it’s about leading leaders. Tune in as they discuss the difference between leadership and management and how to infuse both to become an effective executive leader for your team.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Jan 26, 2022
632. Josh & Tersh Speaking On The State Of The HVAC Industry For 2022
With people trying their best to continue as normal amidst this pandemic, most of us do not realize how much of the world has changed. Tersh Blissett and Josh Crouch look back on the changes forced on us by the pandemic as they talk about the current state of the HVAC industry. Things have become uncertain and might continue to be, especially for business owners in the HVAC world. Tersh and Josh share their ways of how you, as a business owner, can still emerge victorious even in times of struggle. Tune in and learn more as Tersh and Josh make sure you get the valuable information you need so you can tread through life and business equipped with enough knowledge.
Love the show? Subscribe, rate, review, and share! www.servicebusinessmastery.com
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Jan 12, 2022
631. Going Beyond Customer Satisfaction With WOW Packages
Creating loyal customers calls for impeccable support, outstanding products, and excellent marketing tactics. But if you want to bring your connection to another level, sending automated WOW packages is key. Tersh Blissett talks with Derek LoVerde to discover how they provide such tokens in To Your Success. He explains how you can go beyond customer satisfaction and establish deeper client relationships by giving more attention to low-cost yet memorable gifts. Derek underlines why entrepreneurs should take a holistic approach in their businesses, appealing to everyone's emotions rather than treating them as mere target audiences.
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Jan 5, 2022
630. Aaron Salow On How XOi Revolutionizes Data Gathering From The Field
Safety is of utmost importance in any construction project. To provide seamless remote support to workers on-site, XOi utilizes the latest technology to revolutionize their data gathering process from the field. Tersh Blissett by the CEO of XOi, Aaron Salow, discusses how they empower techs to collect information critical to the job site, all while ensuring quick response time and safety compliance. He emphasizes why this process must be episodic, given a more mentorship approach, and not just an opportunity to flaunt cutting-edge technology at your disposal.
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Dec 29, 2021
629. The Heart-Centered Connector: Meredith Bell On Connecting With Your Team
One small miscommunication can change an entire concept. In business and companies, being able to connect with your team is a vital aspect of the business’s success. Meredith Bell joins our hosts Tersh Blissett & Josh Crouch to share some tips on how to better communicate and connect with your employees, partners, and colleagues in the business. Meredith tackles the exponential effects of miscommunication on one’s personal and professional life. Learn more as Meredith unravels the communication mistakes most of us are making that prevent us from growing healthy relationships.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Dec 28, 2021
627. How To Sell Your Business With Patrick Lange
The decision to sell your business is very complex but is possible. It will involve a lot of planning to do. You just need to know who to talk to that you can trust. Tune into this episode as Patrick Lange discusses an effective marketing approach on how to sell businesses and the things you need to consider before doing so. He has been selling these different companies. Many are bankers, private equity groups, insurance agents from various trades. And so they don't know where to start. Patrick provides them with the right direction. Do you need the same guidance? Stay around and listen!
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Dec 27, 2021
626. A Guide To Small Business Loans With Brandon Bolen
For an entrepreneur, a small business loan is often a lifesaver. Whether it’s to cover operating expenses, finance an expansion, or raise capital, business loans are one option taken by small business owners. In this episode, Tersh Blissett & Josh Crouch discuss the ins and outs of small business loans and financing with Brandon Bolen, Loan Officer at Live Oak Bank. Brandon talks about the nuts and bolts of financing loans for entrepreneurs, especially in the service industry, and we hear how important SBA loans are. Learn more about financing your business through SBA loans by tuning in.
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Dec 22, 2021
625. Enhancing Efficiency Through Automation With Billy Stevens
625. Billy Stevens is bringing fire, talking about enhancing efficiency for technicians through automation. www.sera.com
www.serviceemperor.com
www.relentless-digital.com
Service Business Mastery Podcast www.servicebusinessmastery.com
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Dec 21, 2021
628. Taking Customer Satisfaction To The Next Level With John Hightower
The success or failure of a business often hinges on one thing: Customer Satisfaction. With a combination of leadership and focus, your organization can reach the heights of customer experience. In this episode, Tersh Blissett & Josh Crouch discuss the mechanics of customer satisfaction with John Hightower, co-founder and CEO of Arch + Tower. John and company get into the nuts and bolts of what it means to be part of the team and what role leadership plays in achieving success. Tune in for more lessons in the service industry here.
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Dec 15, 2021
624: The Upsides Of Solar Electricity For Homeowners With Peter Roth
There’s a lot of talk about solar electricity, but not many homeowners have made the switch. Here to debunk some misconceptions about going solar is Peter Roth, owner of Solar Wise. They help homes across the US gain access to solar panels. In this episode, Peter chats with Tersh Blissett and Josh Crouch about what people might have gotten wrong about solar panels. He breaks down the benefit of going solar not only for the world but, most importantly, for your wallet. Tune in to learn all about it!
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Dec 2, 2021
623: Fine-Tune Your Finances And Reduce Personal Taxes Without Replacing Your CPA With Mark Myers
Every business owner wants to increase their profit margins. One way to do that is by reducing your personal taxes. Today’s guest shares with you a key method to reducing or eliminating your personal taxes without replacing your CPA. Joining Tersh Blisset for this episode is Mark Myers, founder/CEO of Peak Profit Solutions. Tune in as Mark gives you key tips that will reduce your tax by 30% to 60% and incur more profit for your business. It’s all about making the most of tax benefits. Listen in to learn all about it!
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Dec 1, 2021
622: Branding Your Home Service Business: Standing Out From The Crowd With Dan Antonelli & Evan Hoffman
The home services market is a crowded space. With many companies trying to secure and maintain their foothold, what can you do to make sure your business is noticed? You build and market your brand, of course! In this episode, Tersh Blissett interviews Dan Antonelli and Evan Hoffman, two masters in marketing and sales. Dan and Evan discuss marketing your brand, their work process and why your brand is important. Learn more about how to make your business stand out from Dan and Evan by tuning in.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Nov 22, 2021
621: Overcoming Issues In Your Home Service Business With Ellen Rohr And Drew Cameron
Starting your own home service business can be challenging. There are several issues to overcome before starting a business, and our guests this episode will tell you how. Hosts Tersh Blissett and Josh Crouch sit down for business insights from Ellen Rohr from the Zoom Drain Franchise Company and Drew Cameron of Flow Odyssey. Ellen and Drew discuss how they started their service businesses, the challenges they faced, and how they are scaling and growing. Want to learn more business tips from Ellen and Drew? Then tune in!
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Nov 10, 2021
620: Datacube: Combine Your Numbers in One Place! With Nick Parker
Data is very important because it helps you understand what’s working and what’s not in your organization. That’s why you need to have CRM tools to keep track of everything. But a CRM is not everything. Introducing Datacube – the platform where you can have all your numbers in one place! Learn more about this with Nick Parker, an experienced and highly commercial Global Director of Asset Management with a demonstrated and successful history of working in the real estate and data center industry. He explains you need to keep your data as neat as possible to save time and money! You don’t want to waste resources in your business. Learn how you could stay connected with your customers and keep them happy to succeed in the path you are destined for.
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Nov 3, 2021
619: Average Ticket Prices And What They Mean To Your Business Tammy Vasquez
Your average ticket price can have a huge impact on the profitability of your business. What can you do to improve it? In this episode, Tersh Blissett & Josh Crouch interview Tammy Vasquez the senior head coach of Business Development Resources, Inc. as they talk about ticket prices and efficiency. Tammy analyzes the impact of your average ticket price on profit, and how improving efficiency and engagement improves ticket prices. Tune in for more great tips on improving your business, right here.
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Oct 27, 2021
618. Easy Tips On How To Operate Your Home Service Business Remotely With Tersh Blissett
Do you want to operate your home service business remotely? Softwares like ServiceTitan, Podium, Zapier, Slack, and Zoom are must-haves! The show’s guest today is Tersh Blissett, Chief Executive Officer at Service Emperor. Tersh discusses with Josh Crouch that every decision he makes with his team daily is to stay remote. Join in the conversation as Tersh gives valuable automation strategies to make processes seamless. If you want to operate your business remotely, you need to listen to this episode. Tune in!
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Oct 26, 2021
617. The Secrets To Mastering Technician Training With Edward McFarlane
If you want to be a master of training, you must know how to shape the department culture. It would be best if you were committed and determined to convey the information you want the audience to understand most effectively. Edward McFarlane shares valuable insights on how to do that, especially with training other technicians. He discusses how you could be an effective, high-performing leader and provide solutions to an organization. Tune in so you can be equipped with excellent leadership strategies for success and growth.
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Oct 25, 2021
616. Understanding E-commerce In The HVAC Industry With Nick Fleetwood
Online shopping had become very common nowadays. You have to recognize that there a massive opportunity here. Think outside the box if you want to be a successful entrepreneur. Join hosts Tersh Blissett and Josh Crouch as they engage in a powerful conversation about eCommerce in the HVAC industry with Nick Fleetwood of Fleetwood’s Mechanical Services, Inc. Fleetwood's carries products to cover all HVAC needs, from a full ductwork line to complete heating and cooling systems. Join in and learn more on how to sell online successfully!
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Oct 22, 2021
615. Here's Why You Need An Online Store For Your Contractor Business With Will Housh And Paul Redman
People want solutions online. If you don't have an online store, they'll find someone else who does. Join in the conversation as Will Housh, the founder & CEO of Contractor Commerce™, and Paul Redman, Vice President of Sales at HVAC Technologies, discuss the advantages of online shopping for contractors. You can list any product you want to sell. Just put them right on your website! Will and Paul's mission to future-proof contractors' businesses drives them to give you the tools you need to sell online. Are you ready to put your brand in front of your customers daily? Tune in!
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Oct 21, 2021
614. Accountability And Strategy: Implementing Twin Pillars Of Business Growth With Mike Disney & Gregg Schonhorn Of CEO Warrior
Business growth can only come when you implement a winning strategy alongside accountability. How do you do that? Our guests from CEO Warrior will guide you. In this episode, Tersh Blissett & Josh Crouch talk with Mike Disney and Gregg Schonhorn, the company’s COO and Senior Growth Advisor, respectively. Mike and Gregg discuss CEO Warrior’s mission of providing thousands of service business owners around the globe with resources, training, tools, and more. They talk about growth and accountability and how you need accountability if you want growth. Tune in and learn from some of the best in the service industry today.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Oct 20, 2021
613. How To Get Some Of That Blue-Collar Cash With Ken Rusk
The blue-collar industry is filled with opportunities, but people don't want to get past the blue-collar work stigma. You don't need a college education to be successful in life. As long as you know and love what you are doing, you'll achieve success. Join Tersh Blissett and his guest, Ken Rusk, in this conversation about his new book, Blue-Collar Cash. Ken is the President of Rusk Industries, a waterproofing service company. Learn how Ken helps people find success in their path and discover how you don't need to have a college education to do what you love!
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Oct 13, 2021
612: Tools To Help You Keep Track Of Your Digital Marketing Company And Spy On The Competition
Knowing where you stand in a competitive market is an integral part of managing a business. In this episode, Tersh Blissett turns the mic over to co-host Josh Crouch and his company, Relentless Digital, to discuss just how you can monitor your digital marketing business. Josh discusses different tools to help you keep track of your metrics that you can use on your business or spy on your competition. They also share information on how to optimize your strategies to increase conversion and attract more customers. Tune into this impactful conversation where they answer some of your questions and share essential business advice to help you on the road to success!
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Oct 6, 2021
611. Crisis Response: What Differentiates A Good Leader From A Great Leader With Bill Colleti
The ultimate test for any business and any leader is how they handle their worst cases. Crisis response is key to establishing a stable, successful business. That’s what today’s guest will be sharing in this episode with your hosts Tersh Blissett and Josh Crouch. Bill Colleti is the CEO of Kith.co, a crisis communication and reputation management firm where he helps businesses respond and handle their worst days. Bill explains why a good crisis management plan is important and what it means for your business. He also gives you actionable business advice on how to show up as a leader when a crisis arrives and how to manage business-related risks with your team. Stay tuned and get tips that will help propel your business!
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Sep 29, 2021
610. How To Take Your Service Business Sales To The ECommerce World With Will Housh
No matter where your business is, you need to adapt to the fast-changing technological world. That means getting into eCommerce. But what about service businesses? In this episode, Will Housh of Contractor Commerce shows you how you can take your service business sales to the eCommerce world. What are the first few steps he took in making that transition? How is he helping contractors set up their own online stores? How do you bring the people into your store? Where does eCommerce fit into the skilled trades? Will answers these questions and more. Tune into this conversation to not miss out on important knowledge that is becoming more important now. Because if you don't adapt, you just might get left behind.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Sep 17, 2021
609. What Are The 7 Powers A Contractor Must Master? With Al Levi
Want less stress and more success in your contractor business? Check out Al Levi's 7-Power system every constructor must master. The key point of this system is to use operating manuals. Al explains that writing operating manuals is your only hope of making sure the company performs consistently. How so? By giving your employees clarity on what they should expect from you and your customers. All the knowledge you'll ever need is jam-packed into his brilliant book The 7-Power Contractor. For a quick rundown, listen to this episode and upgrade your contractor business seven steps higher!
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Sep 16, 2021
608. Things You Should Never Say to Your Customers: Customer Service Insights From Erica Leonor Of Power Selling Pros
Customer service representatives are a very important cog in the wheel of a well-running machine that is your business. They are the first responders and often the first impression your customer has of your company. In this episode, Tersh Blisset sits down with Erica Leonor, Customer Experience Master Jedi Trainer at Power Selling Pros and a Board of Director for Women in HVACR. They discuss the important role of CSRs and how they’re keeping your customers well-served and your business away from failure. More importantly, they dissect the top list of things you should never say to your customers. Being a CSR is all about having empathy all while being helpful. Learn all about that and more customer service tips by tuning in!
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Sep 15, 2021
607. How To Beat Procrastination In Three Simple Way With Francois Lupien
Procrastination is the silent killer. How do you beat it? Learn these three simple steps so that you can kill procrastination before it kills your ideas. Join your host Tersh Blissett and his guest Francois Lupien as they discuss their insights on this topic. Francois is a business success mindset coach and he is here to tell you how to take action on your goals. You will never get things done if you just sit back and wait for a miracle to happen. That is not how life works. Learn Francois's three easy steps on how you can beat procrastination so that you can be successful in whatever you do. Join in the conversation and fight procrastination today.
Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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Sep 15, 2021
606. When it Comes to VC Money, How Do You Know What is a Good Deal Versus a Bad One w Claire Chandler
Service Business Mastery Podcast www.servicebusinessmastery.com
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Sep 8, 2021
605. How to Find More Freedom and Increase Your Impact as a Leader in Your Service Business w Emily Morgan
Service Business Mastery Podcast
www.servicebusinessmastery.com
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Aug 25, 2021
537. Teaching the Value Selling Framework with Chad Sanderson
Teaching the Value Selling Framework with Chad Sanderson
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Aug 18, 2021
536. Get Leads that are already booked for you
Service Business Mastery Podcast
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Aug 18, 2021
538. What Programs Will Allow You to Operate Your Business Remotely?
Service Business Mastery Podcast
www.ServiceBusinessMastery.com
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Aug 11, 2021
535. Do you own a business or a fancy job? with Chris Miles
Tersh welcomes Chris Miles, of Money Ripples, to discuss whether you are a business owner or own a fancy job?
Here is a little information about Chris
Chris Miles is the founder of Money Ripples, I am a leading authority on quickly creating wealth by increasing monthly cash flow. I have shown hundreds of entrepreneurs, high-paid employees, and hundreds of thousands internationally, how to free up or generate TENS OF THOUSANDS of dollars each year! I was the VP of Coaching for the highly reputable Freedom Fast Track company, and have been featured in US News, CNN Money, Bankrate.com, Bigger Pockets, and have a high reputation for getting my clients fast, life-altering results. Many of my clients accelerate their results where they have the option to retire in less than 5-10 years!
My passion is helping entrepreneurs, and high-income employees, become financially prosperous TODAY, and in the future, by finding & fixing their money leaks and creating passive income, so they can live t…
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Aug 4, 2021
603. Donna Serdula - Network in your Pajamas and Boost your Business on Linkedin
Tersh and Josh welcome Donna Serdula, of Linkedin Makeover, to discuss how to "Network in your Pajamas and Boost your Business".
Here is a little information about Donna:
Donna Serdula realized early on the power of Linkedin and started creating and writing profiles for others way back in 2009 for her Business, Vision Board Media.
She has successfully worked with over 6,000 bios on Linkedin, giving them a much needed makeover!
Donna has also a successful author of "Linkedin Profile Optimization for Dummies".
Donna is a known Linkedin profile expert and Public Speaker.
On today's episode, Tersh & Josh talk with Donna about how to network in your pajamas and boost your business on Linkedin
Our Deep Dive~
* Networking while sitting in your PJ's!
* 4 keypoints to optimizing your Linkedin Profile
* "Your network is your net worth"
* ...you'll have to listen to the rest of the episode for these juicy details!
RESOURCES
* Learn more by visiting
- https://linkedin-makeover…
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Jul 28, 2021
604. The Government is Paying You to Take Out A Loan
Tersh and Josh welcome Joshua Kim of 7a Accelerator, to discuss why the government is paying YOU to take out a loan and how you can get in on these programs!
Here is a little information about Josh:
Joshua Kim is the founder and CEO of 7a Accelerator, a company that provides consultations, resources, and concierge-style assistance for business owners on capital solutions and securing the right SBA lender. By leveraging $2.5M+ in SBA 7(a) financing, he purchased his first businesses at 19 and 20 years old. A transactional entrepreneur, he is an expert in M&A and government-guaranteed financial instruments.
On today's episode, Tersh & Josh talk with Josh about how to leverage the government programs to get working capital for your business within the next 30 days!
Our Deep Dive~
*
* Not all banks are created equal. Make sure you work with a qualified SBA lender who has actually CLOSED and FUNDED loans for companies like yours. Ask bankers hard questions, YOU are the customer…
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Jul 22, 2021
534. How I Operate My Business 100% Remotely & Virtually w_ Stephen Christopher & Tersh
I am absolutely honored to be interviewed by one of my best friends on today's episode. We talk about how I am able to operate my HVAC business 100% remotely and some of why we were thinking remote workplaces before it was cool! This episode was actually recorded in April of 2020, and we didn't know how massive this knowledge would affect how we would survive through the year 2020.
Huge shoutout to my pal Stephen Christopher for taking time out of his busy schedule to interview me!! Much love and I truly appreciate all of the knowledge that you have shared with me over the years!
-Tersh
Service Business Mastery Podcast
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Jul 22, 2021
533. Tersh Interviews Phil Johnston of Daikin Applied About the Future of Refrigerants
www.ServiceBusinessMastery.com Podcast
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Jul 21, 2021
532. The Chemistry Behind IAQ - How it Works and Should We Sell It
Christopher Hughes tells us the good, bad and ugly behind Indoor Air Quality products and why they could be killing us while we sleep. Don't miss this episode!
Service Business Mastery Podcast
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Jul 21, 2021
531. Rene Zamora Shares About Hiring A Part Time Sales Manager
Rene Zamora is a remote sales manager and shares some awesome information here about how to run a sales department and how we get out of our own minds as a salesperson who isn't great at sales! Tersh talks with Rene about his own experiences and they figure out how to help him become a better salesman for his business. Learn more about Rene and his business at https://salesmanagernow.com/
Service Business Mastery Podcast
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Jul 21, 2021
602. Stop losing money by modernizing your website w Michael “Buzz” Buzinski
Tersh and Josh welcome Michael “Buzz” Buzinski, of Buzzworthy Integrated Marketing, to discuss how to "Stop losing money by modernizing your website".
Here is a little information about “Buzz”
Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing.
He has worked with over 750 service-based businesses and helped them make their digital marketing S.I.M.P.L.E. (Streamline, Identify, Market Research, Plan, Launch, and Evaluate).
Using the Rule of 26, Michael can double any website’s revenue. Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns.
Michael and the team at Buzzworthy work exclusively on the integrated marketing needs of privately owned businesses. Their service offerings are focused on increasing their clients’ digital presence, and they are dedicated to the botto…
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Jul 14, 2021
530. Should The Biggest Impression on Your Clients Be the Lowest Paid Employee Stephen Dale of Power Selling Pros
530. Should The Biggest Impression on Your Clients Be the Lowest Paid Employee?
Tersh welcomes Stephen Dale, of Power Selling Pros to the show!
Here is a little information about Stephen Dale and Power Selling Pros
Stephen has been in and around the Contracting services for over 20 years! He has spent most of that time in Operations and Management, managing smaller operations driving massive improvement wherever he has landed.
Stephen is highly recognized for excelling at building a strong team and leading that team to complete projects and hit lofty targets!
Power Selling Pros is a home services industry leader in turning disorganized and overwhelmed CSR's, Technicians and leaders into confident well-oiled machines that make more money.
On today's episode, Tersh talks with Stephen about the lowest-paid office employee might be the most important to your business!
Our Deep Dive~
* Your CSR is the "voice" of your company and why training them is essential to growth
* Develo…
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Jul 7, 2021
529. Setting Goals for Your Business and How to Go About Reaching Them w Sharon Cully
Tersh welcomes Sharon Cully, of Simply Processes, to Discuss Setting Goals for Your Business and How to Go About Reaching Them Within Your Service Business!
Here is a little information about Sharon Cully
Sharon Cully is the owner and founder of Simply Processes, where she helps entrepreneurs find the time they need to grow their business, make more money, and create more freedom. With 15+ years of experience working with leading global brands like Coca-Cola, Diageo, and GlaxoSmithKline, Sharon has successfully helped companies around the world to increase performance and minimize costs, all while meeting customer objectives. She founded Simply Processes as a way to utilize her experience to help entrepreneurs who have been successful but are now feeling stuck, scale up to the next level by gaining control of their business processes.
Entrepreneurs with big growth goals realize there’s a substantial gap between where they are now and where they want to be. Sharon Cully, owner and…
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Jun 30, 2021
601. Tersh and Josh welcome Nick McDonald, of High Growth Coach, to discuss how to improve your company’s culture!
Here is a little information about Nick McDonald
Unlike many other business coaching programs, who, at best only provide pieces of the puzzle, Nick has a practical battle-tested step-by-step process for success, plus the support to help you implement and improve over the long term.
His program has no high ticket price tag as a barrier to entry, plus we have no contracts, so you can leave any time.
Nick's process and programs have helped over 1500 business owners succeed over the last decade, and most of our customers have doubled or tripled their sales in the last year.
His purpose is to help you succeed. Simple.
On today's episode, Tersh & Josh talk with Nick about what you can do to improve your company's culture
Our Deep Dive~
* Common culture problems and how to start fixing them
* Why your culture is so important
* How to start becoming a leader instead of a Technician
* ...you'll have to listen to the rest of the episode for these juicy details!
RESOURCES
*…
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Jun 23, 2021
527. Tersh Discovers that Steve Rogers is Also an HVAC Nerd!
Tersh welcomes Steve Rogers, of The Energy Conservatory, and discovers that Steve is also an HVAC nerd!
Here is a little information about Steve Rogers
Steven joined TEC in 2015 as Engineering and Operations Manager, bringing nearly two decades of experience in product development and technical support for flow and pressure measurement instruments.
In 2017, Steve took over Ownership of the Energy Conservatory, which is responsible for the manufacturing of blower doors, duct testing systems and digital pressure gauges. Steve has over 20 years' experience with
Fluid Dynamics and Flow Measurement, holds 16 US and international patents, with more pending and is fluent in Spanish and Portuguese.
On today's episode, Tersh talks with Steve and finds out he's an HVAC nerd.
Our Deep Dive~
* How the Energy Conservatory can help your business
* Tersh and Steve nerd out on HVAC and the finer nuances of air flow in your building
* Understanding air and how it impacts your building
*…
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Jun 16, 2021
600. Josh Crouch being Introduced to the Podcast Family
Tersh officially welcomes Josh Crouch as co-host to the Service Business Mastery Podcast
Here is a little information about Josh Crouch
Josh started in the HVAC industry in 2013 as an Accountant and quickly took over Operations for the Business and struggled mightily.
Those struggles led him to discover what it took to run a successful Contracting company and despite those issues the company grew 50-75% per year.
After a few additional stops along the way, Josh realized there was a lack of solid marketing companies that serve the skilled trades and founded Relentless Digital, which is designed to work with you to understand and build your business' starting with understanding and growing your organic digital presence.
On today's episode, Tersh welcomes Josh officially and talk about Josh's past in the HVAC industry as well as what's to come with the podcast.
Our Deep Dive~
* No deep dive, just getting to know Josh this week!
* ...you'll have to listen to the rest of the epis…
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Jun 9, 2021
528. Why Superheroes Suck at Leadership and why the person on the ground matters more with Tevis Trower
Tersh and Josh welcomes Tevis Trower, of Balance Integration Corporation, to discuss Why "Superheroes Suck at Leadership and why the person on the ground matters more".
Here is a little information about Tevis Trower
Tevis Trower (TEH-viss TROW-urr -- like “power”), founder & CEO of Balance Integration and the author of The Game-Changer’s Guide to Radical Success, knows that building a great organization begins with cultivating true greatness from the very top.
Tevis is a pioneer in optimizing corporate cultures, and has been heralded as “corporate mindfulness guru for the new millennium.” Tevis has coached high performers and top executives for powerful organizations ranging from Disney to KKR in leveraging their
most precious asset: their humanity.
A sought after “get them thinking, laughing, and interacting” speaker, Tevis has headlined executive events with Fast Company, Harvard Business Review Events, Peer150, Bloomberg, Conscious Capitalism, and Google, and has…
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Jun 2, 2021
526. How to Deal With Hecklers in Our Service Business w Tina Clements
Tersh and Josh welcomes Tina Clementes, of RPC America, to discuss how to handle "hecklers" in your service business!
Here is a little information about Tina Clementes
Before launching the BMW Group Joint Venture, The Retail Performance Company, LLC (rpc) in 2013, Tina Frey Clements worked for 10+ years within the BMW NA Organization.
She is a successful leader, keynote speaker, author, entrepreneur.com article contributor, coach, & facilitator; leading within entertainment, auto, luxury & L&D for over 25 yrs.
Her clients confirm, she is a communications expert & her book, ‘_The ART of Facilitation’_ is a testament to her talent.
On today's episode, Tersh & Josh talk with Tina about how to deal with "hecklers" in your business and improve your internal communication.
Our Deep Dive~
* Adult Learning Theory and what it is
* How to improve the information retention rate of your employees
* How to start empowering your people and communicate more effectively
* ...you'll…
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May 26, 2021
525. How to Stop Helicopter Parenting your Service Business
Tersh and Josh welcome Keziah Robinson, of Cassia Partners, and discuss how to stop Helicopter parenting your business!
Here is a little information about Keziah Robinson
Keziah Robinson is a business strategist, coach, and investor with over 15 years of experience working with CEOs, founders & executive leadership across multiple industries.
She is the founder of Cassia Partners, an independent advisory firm with expertise in growth enterprises, pivots/turnarounds, and intrapreneurial corporate initiatives. Keziah's tailored approach to coaching incorporates elements of design thinking and behavioral science.
* Keziah founding Cassia Partners in 2012, focused on helping startups, turnarounds and planned exit strategies for Business Owners.
* Tailored client-centric approach incorporates design thinking and behavioral science
In today's episode, Tersh & Josh talk with David about 5 Ways you can ensure that the IAQ that you are recommending is the best match to what your client…
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May 19, 2021
524. What IAQ is Good IAQ w David Indursky
Tersh Welcomes Josh Crouch to the show, and they talk with David Indursky, of Encon, about what types of IAQ are the best Indoor Air Quality for an office or home.
Here is a little information about David Indursky
David revolutionized his multi-generational company when he took the helm in 2000 by utilizing modern technology after he took it over from his father, Marty. Established in 1968, New Jersey’s premier building solutions firm ENCONis an award-winning, second-generation family business.
* David became President in 2000 when the business was 3-4M/year; he shifted from public plan and spec work and pivoted the company into the design-build marketplace working with the private sector, owner-direct companies who valued the relationship with its vendors as much as the price.
* Grew steadily, increasing by 10-15% annually for several years
* Went from 15M to 25M in 3 years (2015-2018)
* 2018-2019 grew by 10M for a total of 35M in 2019
* This growth was the direct resu…
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May 12, 2021
523. Part 2 of How to Make Money with Indoor Air Quality Products w Ben Reed
Part 2 of 2 - Tersh & Ben talk about 5 Ways you can make money by offering the Haven IAQ product to your client!
Indoor Air Quality...this can be a sore subject for a lot of contractors, but on today's show, Tersh talks with Ben Reed of Haveniaq.com about how to use their product to monitor the air in your client's home so that you can offer the exact product they need. We oftentimes are unsure about what exactly is going on with our client's home unless we have had an extended amount of time to watch their home and HVAC equipment. And sometimes, an extended relationship is not enough to give us this information either!
Here is a little information about Haven IAQ
Haven IAQ is a new generation of software-enhanced HVAC products designed to empower contractors to make decisions and recommendations for their customers — based on reliable data.
The HAVEN Pro Web Portal provides HVAC Professionals with access to homeowner data as well as the knowledge and tools they need to provide c…
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May 5, 2021
522. Part 1 of 2 - How to Make Money with Indoor Air Quality Products w Ben Reed
Part 1 of 2 - Tersh & Ben talk about 5 Ways you can make money by offering the Haven IAQ product to your client!
Indoor Air Quality...this can be a sore subject for a lot of contractors, but on today's show, Tersh talks with Ben Reed of Haveniaq.com about how to use their product to monitor the air in your client's home so that you can offer the exact product they need. We oftentimes are unsure about what exactly is going on with our client's home unless we have had an extended amount of time to watch their home and HVAC equipment. And sometimes, an extended relationship is not enough to give us this information either!
Here is a little information about Haven IAQ
Haven IAQ is a new generation of software-enhanced HVAC products designed to empower contractors to make decisions and recommendations for their customers — based on reliable data.
The HAVEN Pro Web Portal provides HVAC Professionals with access to homeowner data as well as the knowledge and tools they need to provide c…
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Apr 28, 2021
521. Strategy Behind Developing A Press Release w Mickie Kennedy
Tersh talks with Mickie Kennedy of eReleases.com about creating the perfect press release for your service business!
As a small business, I've often wondered why I would consider having a press release, but Mickie took the time in today's episode to share with us the true value of having press releases as an HVAC or plumbing company. Also, do note that Mickie believes that a plane jane air conditioning company like Service Emperor can still be sexy!
Here is a little information about Mickie and his team over eReleases.com
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that…
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Apr 21, 2021
520. Are We Sending The Correct Message To Our Applicants w Hugh Gallagher
Tersh talks with Hugh Gallagher of The Gallagher Search Group about hiring do's and don't's when it comes to finding new employees!
Today's market is one of extreme uncertainty when it comes to hiring new employees! We have always had to battle the competitors within our industry, but now we are battling the extremely high-paying unemployment department as well. Tersh and Hugh talk about what it takes to get and retain the most qualified individuals for our team. Tersh shares his hiring practices and some of the ways he has found success when hiring.
Here is a little about Hugh and his team over at The Gallagher Search Group...
The Gallagher Search Group, Inc is a Recruiting and Consulting firm based in the Lehigh Valley area of Pennsylvania. We have two goals: to help our clients improve their own recruitment function in order to minimize the need to enlist third-party recruiters for assistance and to deliver the very best talent at an affordable price when your in-house efforts ar…
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Apr 14, 2021
519. How to Hire and Retain Rockstar Employees
Tersh talks with Dr. John Sherk about how to find and retain amazing employees!
What are some things that Service Business Owners should be thinking about? Dr. John Sherk has his Ph.D. in Human Capital Development which makes him a major authority and resource when it comes to locating amazing employees and keeping them on board with your team.
In today's episode, Tersh & John talk about the 6 MUST DO's for you to locate and retain amazing people for your team!
Our Deep Dive~
* Employees stay with you for the following reasons:
* Desire to stay and improve
* Obligation to you or someone in your team
* It will cost them too much to leave
* We break down the three reasons listed above.
* ...you'll have to listen to the rest of the episode for these juicy details!
RESOURCES
* Get your free resources by visiting https://operationslaboratory.com
* Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here https://www.interplay…
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Apr 7, 2021
518. Wesley Stone Shares Secrets To Business Success
Tersh talks with Wesley Stone, the Owner of Carpet Pro Cleaners!
But today's episode has a twist! Wesley interviews Tersh on today's episode of the Service Business Mastery podcast. They talk about everything from life coaching to how to deal with Millenials.
You DON'T want to miss today's episode...it's longer than normal, but it is worth every minute!
Wesley has owned his carpet cleaning business for over 11 years, and he shares many of the struggles that he has dealt with over the years, including dealing with depression after stepping away from the business once it was running on its own.
If you are looking to journey out into the entrepreneur world, check out this episode because we cover topics across the board that will help you start your business.
Our Deep Dive~
* What would you tell your younger self about business?
* How do you hire outside of the industry?
* How to manage employees who work remotely.
* Learn the emotional triggers of your clients (look below t…
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Mar 31, 2021
517. How to Stand Out In A 3 Second World w Brendan Kane
Tersh talks with Brendan Kane, The Author of Hook Point, How To Stand Out In A 3-Second World!
Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan transforms complexity into simplicity with tools and methods that amplify growth and enable execution. Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million dollars and pioneered the first-ever influencer campaign to effectively promote Lakeshore’s movies.
He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham, supermodel Adrianna Lima, and pro skateboard…
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Mar 24, 2021
516. How to Become The "Ductless Guy" w Michelle LaFrance
Tersh talks with Michelle LaFrance of The Ductless Directory!
Check this out…it’s a great example of why Video Marketing is so important – our video is the #1 in search results and outranks competitor websites. Check out the video here!
Here is a little about Michelle LaFrance!
ATTN: DUCTLESS CONTRACTORS: If you want to Grow Your Ductless Business, Michelle can help. She has a step-by-step process that is proven to work. She can double, triple, and even quadruple your visibility online. Think of it as a secret weapon that will fast-track your business while also being a safe haven for you, that's because she only works with Qualified Ductless Contractor. No resellers or wholesalers; only the Good Guys.
▶ HOW SHE WILL HELP YOU: The 1-2 punch in any business is to Get More Leads & Close More Sales. Smarty Pants Web Marketing is the foundation company she created 18 years ago. She works with business owners to dominate search results with effective online marketing and show t…
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Mar 17, 2021
515. Managing Bad Behavior, People Problems, and Sticky Situations Like A Pro
Tersh talks with Gregg Ward, author of The Respectful Leader!
Gregg Ward is the CEO of the Gregg Ward Group, a management consulting, training, and coaching firm that focuses on helping leaders develop their Respectful Leadership, Emotional Intelligence, and Executive Presence skills. For over 25 years, Gregg has worked with Fortune 100 and 500 organizations around the world to inspire respect and leadership, emphasizing the measurable, bottom-line benefits they bring to leaders and their organizations.
After graduating from Boston University and working as a theatre professional around the U.S., Gregg started his career in the 1980s as a specialist trainer for the New York City Police Department. Collaborating with a team of experts, he developed a powerful experiential learning program for police officers based on Live Theatre Training techniques and the performance, improv, and facilitation skills that Gregg was incorporating into his onstage performances. This program was conside…
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Mar 10, 2021
514. Why You Should Convert Your Service Business Into A Tech Business w Bryan Clayton of GreenPal
Tersh talks with Bryan Clayton of GreenPal about the reasons we should convert our Service Business to A Tech Business Immediately!
"One thing I've learned is like it's better to hire the best four hours a week than to hire somebody who sucks for forty hours a week." -Bryan
Bryan has been in the lawn care industry for over 20 years. He has grown a business from 1 guy in a truck to a business with over 150 employees. This episode shares how he made that happen and some of the ways to avoid the pain points that plagued his business.
In today's episode, Tersh and Bryan talk about 10 reasons service businesses should be converting to a Tech Business immediately!
Our Deep Dive~
* Paper!
* Handwritten anything...
* Spreadsheets
* Manual reminders to clients
* ...you'll have to listen to the rest of the episode for these juicy details!
RESOURCES
* Reach out to join the Green Pal team https://YourGreenPal.com
* Connect with Bryan Clayton on LinkedIn https://www.linkedin.c…
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Mar 10, 2021
512. Do You Add A Surcharge? 6 Ways to Ensure You Stay in Compliance.
Tersh talks with the crew over at Card Choice about how many laws he is breaking!
Have you ever been pulled over by a police officer for doing a U-turn?! I HAVE! Apparently, it is against the law to perform a U-turn in the ENTIRE city of Columbus, Ohio...and apparently, it's my responsibility to read the law book for Every. Single. City. that I drive through, prior to me driving there... There were no signs stating that I could not perform a U-turn, and I hadn't seen a "No U-turns" sign anywhere in the entire state! I have driven to Columbus 10 or 15 times prior to this since Columbus is where Julie (my beautiful wife) grew up and went to college (Go Bucs!!). Here's a little secret that I need you to keep between the two of us...I had even performed this maneuver on MANY occasions inside the city limits prior to this encounter!! Since this time, I've even watched for these signs throughout the city and have not seen any. I'm rambling and I know that you want me to get to the point, so…
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Mar 10, 2021
513. Never Regret Your Work Life Balance by Using The Family Board Meeting Jim Sheils SBM Podcast
Tersh talks with Jim Sheils, author of The Family Board Meeting!
Today's interview is with an amazing author who is determined to help us create amazing relationships with our children by using a method that we use in business all of the time!
In today's episode, Tersh and Jim talk about the 3 MUST DO principles for you to grow your family's relationships through board meetings.
Our Deep Dive~
* One on One time
* No electronics!
* Let them decide on a fun activity for the day
RESOURCES
* Get your free resources by visiting www.18summers.com
* Learn more about Tersh by visiting https://serviceemperor.com
* Connect with Tersh on social media @tershblissett
* Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!
"If you know how people will emotionally react, you have an a…
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Feb 25, 2021
511. How To Live The Self Employed Life w Jeffrey Shaw
Tersh talks with Jeffrey Shaw, the author of The Self Employed Life!
"But that's in fact, what made me different than all the other photographers is that I actually forgot it was a product. I always said I was selling the intangible you know, the result was photographed and in my case are very large portraits to hang on the wall, major art pieces to hang in a room. So, I mean, the product was a significant result, but I succeeded because it was never the product I was selling, really." -Jeffrey Shaw
Jeffrey has been a portrait photographer for 36 years, and he knows more about how to serve clients and how to be self-employed than most. This fact alone could be enough for most people to visit www.theselfemployedlife.com!
If you are looking to journey out into the entrepreneur world, check out this episode because we cover topics across the board that will help you start your business.
In today's episode, Tersh and Jeffrey talk about 6 MUST DO's for you to succeed when starting your…
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Feb 24, 2021
510. Who looks at the numbers of the other company before a business acquisition? w Elliott Holland
Tersh talks with Elliot Holland from the Guardian Due Diligence!
"So at what point do we bring you into the conversation? Is it like, hey, I'm looking at buying this company, they've given me an NDA or a non-disclosure agreement and I've signed it, here are the numbers? Does this make sense or is it after we've already put it in the offer? Because sometimes, like especially first-time people that are buying...maybe it's like your competitor down the street is going out of business or talking about retiring and you want to acquire them and you've never done this process before. When do we bring you in?" -Tersh
Elliott has been a part of tons of HVAC and service business acquisitions, and he knows our industry better than most. This fact alone could be enough for most people to reach out to him for his services, but there is so much more to the story!
When we are looking to acquire another small business, we oftentimes take the word of the seller, more than we should, as the truth.
S…
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Feb 24, 2021
509. What Is The Biggest Challenge Of Starting An HVAC Business w Zach Psioda
Tersh talks with Zach Psioda from the HVAC Shop Talk Podcast!
"I think a few people have talked about this, where you are a good technical person in HVAC and you believe that the HVAC gods will rain down business on you as appreciation for your progress and success, which doesn't happen."
Zack is well known around the air conditioning community for his YouTube channels and multiple podcasts pertaining to the skilled trades, mainly the HVAC industry.
He has owned multiple air conditioning businesses in North Carolina over the previous 20 years, and we tap into this experience to ask him to share his largest struggles when it comes to operating a business.
In today's episode, Tersh and Zack talk about 5 reasons small business owners fail soon after beginning their heating and air conditioning business. They both speak from personal experiences within the business, and share topics that were never shared with them before they started their businesses!
Our Deep Dive~
* Being too te…
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Feb 17, 2021
Dispatcher Responsibilities and Tips
Dispatching is a really hard job that transcends description. In this episode, we talk about the job. Scheduling, phone answering and the actual dispatching of calls.
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Feb 17, 2021
508. 8 Secrets on How to Grow Your Home Service Business' Digital Marketing from Bill Rossell w 1SEO Digital Agency
Tersh talks with Bill Rossell from 1SEO.com
Bill is the Vice President of Client Relations at 1SEO.com, Bill leads the Client Relations Managers, who provide direct communication with the clients of 1SEO Digital Agency. They ensure clients see an ROI from their online marketing that is provided by 1SEO.com.
Bill previously led numerous Sales and Marketing teams as the Regional Vice President of Sales with YP.com and the Director of Online Marketing for North America with 1&1 Internet. He has a passion for leading people and helping them to develop both personally and professionally.
In today's episode, Tersh and Bill talk about 8 industry secrets related to your digital marketing campaigns as an owner of a home service business. Bill Rossell shares tons of the low hanging fruit that we are often overlooking when it comes to our digital marketing package!
Our Deep Dive~
* SOP (Standard Operating Procedures)...You read that correctly...we talk SOP's on a digital marketing show!…
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Feb 13, 2021
Working w/ Residential Property Managers
An impromptu discussion about working with residential property management customers. How to gain customers and how to make the relationship work for your business.
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Feb 12, 2021
Introduction to Service Business Mastery
In this episode, Tersh introduces himself, and we go over some of the top things that will be covered in this podcast.
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Feb 10, 2021
507. How to Prioritize the Top 3 Financial Issues Facing Your Business w Spencer Sheinin
If you’re like most entrepreneurs, you probably hate accounting.
The information your bookkeepers and accountants bring isn’t at all understandable or helpful, and you know you’re not getting the information you need to run your business.
You’re stressed, fed up, and even embarrassed about the state of your books. But you don’t know how to make things better. One thing is certain: you can’t afford to spend time learning accounting—nor would you want to.
I'm talking with Spencer Sheinin, founder and CEO of Shift Financial Insights (and rare breed of BOTH accountant and entrepreneur) who's here to tell you that you don't have to be an accountant to understand your financials.
In his new book, Entreprenumbers Spencer lays out the surprisingly simple path to financial clarity, and how to turn your financial weaknesses into power by learning how to effectively direct your accounting team.
How? By getting entrepreneurs the information they need, when they need it, and…
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Feb 3, 2021
506. ViewPoint is more than just a CRM w Mark Schwartz
Service Business Mastery Podcast
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Feb 3, 2021
505. How To Overcome Adversity to Become A Part of The All In Nation w Carlos Reyes
Tersh talks with Carlos Reyes about his life, and how he started All In Nation. They also speak about how and why Carlos started 27 businesses with 9 of them generating over 7 figures each year. Connect with Carlos on Instagram @carlosreyes
https://allinnation.com
https://ServiceEmperor.com
Service Business Mastery Podcast
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Jan 27, 2021
504. Which HR Company is Right For My Business? w Chuck Cooper
Tersh talks with Chuck about deciding which HR company we should use depending on the size of our business.
Which types of companies should be looking into an HR company?
* Brand new company
* 20-50 employee company
* Business owners who are planning to exit the business
https://whitewaterconsulting.net/SBM
Https://ServiceEmperor.com
Service Business Mastery Podcast
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Jan 20, 2021
503. Does It Matter If We Use A Trade Specific Digital Marketing Company w Chris Yano
Tersh talks with Chris Yano from Ryno Strategic Solutions!
Chris is one of the OG's (original gangster for those less hip in the new slangs...lol) of internet marketing for the skilled trades. He started working on Search Engine Optimization or SEO back in 2004, and he really stayed focused on the digital side of things the entire time.
Chris has also been honored with developing a relationship with Gary Vaynerchuk, and he drops some pure gold that he has learned while being mentored by Gary Vee!
In today's episode, Tersh and Chris talk about 10 reasons that it is in your best interest to use a digital marketing agency that is solely focused on home service businesses when it comes to digital marketing. Tersh is quick to put Chris on the hot seat and ask the really hard questions surrounding how we should be holding our agency accountable.
Our Deep Dive~
* What have you learned while being mentored by Gary Vee?
* Is SEO dead?
* If so, what is next?
* If not, what should we…
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Jan 13, 2021
502. How Do You Know What Message You Should Send To Your Target Clients w Brian Gregory of Admanity
Go here and read as you listen!!
Our guest today is Brian Gregory, CEO, and Founder of ADMANITY.com. If you’ve ever wished that a professional ad agency would coach you about your brand but found out you couldn’t afford it, you’re going to enjoy our show today. ADMANITY has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually, they just don’t know how...and today he’s going to reveal exactly how you can do it!
Brian Gregory is the Founder and CEO of ADMANITY.com and the creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. The 5-minut…
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Jan 6, 2021
501. How to use agile and growth mindsets to accelerate your growth w Frank Forte
Today's episode is with Frank Forte. We talk about what it takes to lead and grow a high-performance team!
Frank began learning about high performing teams while serving in the Navy on nuclear-powered submarines during the Cold War. There he experienced the effectiveness of high performing teams and some of the leadership principles that help build them. Today, Frank speaks, coaches, and consults for individuals and companies on how to affect change using lean-agile thinking. Frank is a Certified Executive Coach who holds a BSCIS and has done graduate work in Software Engineering.
He has been part of 6 startups in various industries and phases of funding.
Frank’s new book: A.G.I.L.E. Thinking Demystified - Mindset over Mechanics, is due to be released soon. The word agile has moved far beyond its original meaning in helping to transform large organizations. We now know that agile is used as a tool to accelerate an organization’s ability to adapt and thrive in a world of accelera…
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Jan 2, 2021
500. 3 Reasons Businesses Fail How To Avoid Them w Adam Lean
This episode is a re-release from a past episode with Adam Lean. Adam is my bookkeeper and people are constantly asking me about bookkeeping and accounting, so I thought it best that I release this episode! Keep in mind, I sound like a baby podcaster and gave out the wrong email address (it redirects) but the content is still golden!
Adam Lean knows what he was meant to do. After graduating from college, he became an accountant, but quickly realized it was not his calling. He started an eCommerce store, and things started out great. But before long, something felt off. Sales were up, his business seemed to be growing, but his profits just weren’t telling the same story. Even as an accountant, he couldn’t figure out why. Like many business owners, Adam was wearing ALL the hats in his business and struggled to devote the necessary time/energy to take a closer look at what was working, what wasn’t working, and what he should be doing to boost the financial health of his company.
S…
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Dec 30, 2020
485 - What Can Be Accomplished By Learning Your Numbers w Diane Gardner
Tersh talks with Diane Gardner about how important it is to really learn your numbers, and how so few service businesses know their numbers! Diane is certified in Profit First and she shares that insight with us on today's episode.
Learn where you could profit more by taking Diane's short Profit Meter Quiz here https://profitcoach4you.com/master
Speaker, Author, EA, CTC (Certified Tax Coach), and Mastery Level Profit First Professional, Diane is committed to helping Service Business owners maximize profits and minimize taxes through her “Path to Increased Profitability” program and through her tax planning services. Utilizing the Profit First principles, Diane gives service business owners tools to uncover the profit leaks in their business so owners can have a better cash flow, less stress, and be more empowered while making more money.
Learn more about Tersh by visiting https://serviceemperor.com Connect on social media @tershblissett
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Dec 23, 2020
484 - How To Navigate The Skilled Trades As A Female w Danielle Putnam
On today's show, Tersh has the honor of speaking with Danielle Putnum of The New Flat Rate & the past president of Women in HVAC/R. We talk about navigating the trades as a female and some of the things they offer ladies who are interested in joining the trades.
Plus we did a bonus deep dive into business processes, and Danielle has a special gift for you! Reach out to her via email and request your copy of her 7 Page Hiring Package! Her email is Danielle@menupricing.com
Connect with her team by visiting https://thenewflatrate.com/
Learn more about Tersh by visiting https://serviceemperor.com
and connect with Tersh on social media @tershblissett
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Dec 16, 2020
483. 3 Things to Focus on in an Uncertain Economy
"Cashflow problems are just a symptom of a bigger issue"
-Courtney DeRonde
www.tdtpc.com/SBM
Tersh gets to talk with Courtney DeRonde from TDT CPAs & Advisors about the 3 things I should be focused on during an uncertain economy!
Courtney is kind enough to share a special offer for you as a listener of the Service Business Mastery Podcast! Just click the link above! The first 25 listeners will get the course for 50% off and an e-book! PLUS, a 1-hour phone call with their team to help answer any questions you may have about the ebook or the video course!
The course will dive much deeper into the three things below.
* Don't wait for PERFECTION; Focus on PROFIT!
* Don't look at where you have BEEN; Focus on where you are HEADED!
* Don't miss this OPPORTUNITY; Focus on things you want to CHANGE!
We went into a ton more detail on each of these three things listed, and you'll be smarter once you have listened to the episode!!
Connect with Courtney and her team by visiting their…
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Dec 9, 2020
482. Let's Talk The Newest Water Filtration Technology for Your Home - Currie Gauvreau
Tersh talks with Currie Gauvreau from Honest Water Filters and Visionary Training Solutions about the latest products from Honest Water Filters. They also talk about #businessmanagment and how to offer these products! Check out this episode to learn more about offering water filtration to your residential clients!
www.honestwaterfiltration.com
Currie@honestwaterfiltration.com
www.visionarytrainingsolutions.com
Currie@visionarytrainingsolutions.com
www.ServiceEmperor.com
Tersh@serviceemperor.com
@tershblissett on all social media
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Dec 2, 2020
481. How To Eliminate Workplace Dysfunctions - Brandon Smith
Brandon Smith - Author, Speaker, Executive Coach Founder of The Worksmiths, and Host of "The Workplace Therapist". He went from not being able to order a pizza due to a debilitating stutter to become a master communicator.
He went on to teach communication in two leading business schools and has won 12 teaching awards for his work in the classroom.
Through his work with businesses, Brandon has helped countless employees go from being on the verge of getting fired to becoming some of the company’s top performers.
Brandon learned the secret of urgency, what he calls ‘Hot Sauce’, and how different people react differently to it.
Today he is the author of ‘The Hot Sauce Principle’. Used in the right amount, hot sauce can be the very thing that turns a bland or stressful workplace into a place of flavourful productivity.
www.theworksmiths.com
www.theworkplacetherapist.com
Check out Brandon's podcast too! The Work Place Therapist Podcast
Check out Podium for your clien…
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Nov 25, 2020
480. How to Sell if You're not a Salesman - Chris Spurvey
Chris is a sales mentor, author, podcast host, and speaker.
After consciously choosing entrepreneurship as a means to create a better life for his family, Chris realized that negative beliefs about sales were holding him back from taking his ventures to the next level. He saw this as a major hurdle to not only his businesses but the businesses of virtually every other entrepreneur. Chris went to work on himself and found a way to sell that felt right.
Chris spearheaded the growth of Plato Consulting to the point it was acquired by one of the largest management consulting firms in the world (KPMG). In the process, he sold over $300 million in consulting services. Following the acquisition, Chris turned his focus to helping other “non-sales sellers” find a way to grow their revenue in a consistent, stress-free manner.
Check out Podium for your client communications platform too! www.Podium.com/starter to get started for free!
Connect with me on IG, Facebook & LinkedIn @tershblis…
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Nov 18, 2020
479. How to Crush Public Speaking - Dr. Ethan Becker
Ethan Becker discovered, from a very early age, that if you knew how to harness the power of speech you would be the most powerful person in any room.
He went on to become the youngest highest paid marketing exec at a very large corporate company and then decided to go off on his own.
Today celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention, and close larger deals.
The white house even refers people to him to improve their political speech campaigns!
His book ‘Mastering Communication at work’ is an international bestseller (top 50 business books in Asia) and has been used at Harvard, Johns Hopkins University, University of Texas, and many other schools.
Ethan has even bigger plans for the future as he believes that everything comes down to the way we communicate.
He’s on a mission to heal the world through the psychology of communication.
www.speechimprovement.com
Check out Podium for your client communicatio…
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Nov 11, 2020
478. How Menu Pricing Has Changed The Industry - Matt Koop
Tersh talks with Matt Koop about The New Flat Rate program and how it has helped the industry! Learn more at www.TheNewFlatRate.com
Check out Podium for your client communications platform too! www.Podium.com/starter to get started for free!
Connect with me on IG, Facebook & LinkedIn @tershblisett
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Nov 4, 2020
477. Blow Away Your Clients All Year Long with Noms Bake Shop Cookies
Tersh talks with Chelsea about client experiences and how we can continue to make impressions on our clients by sending them small gifts!
Check them out at www.getnoms.com and on Instagram @getnoms
Check out Podium for your client communications platform too! www.Podium.com/starter to get started for free!
Connect with me on IG, Facebook & LinkedIn @tershblisett
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Oct 28, 2020
476. Managing Your Cashflow as A Business Owner w Judy Defeo
On today's episode, we are talking with Judy Defeo about managing cash flow within our business! Listen to today's show for some massive value bombs!! Check out Judy by visiting her website www.jaddefs.com
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Oct 21, 2020
475. How to Combine All Client Communication Into One Software w Matt Chambers of Podium
Matt Chambers came on the podcast for today's episode, and he dropped some amazing knowledge bombs on us while talking about how we can communicate with our clients from a single platform! We have all felt the pain of having to check every social media platform, Google, and every other review platform to be sure that we are replying to any messages that come our way from our clients. Podium solves all of those pain points by bringing all of those conversations to one platform! Check out this episode for more! and learn more about Podium by visiting www.podium.com/starter
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Oct 14, 2020
474. Real Life Experience of Selling One Business & Starting Another w John Stoj
John Stoj is likely the only Investment Advisor you've ever met who has managed both $3.5 billion and a sushi kitchen. John’scareer in finance began on a Wall Street trading floor over twenty-five years ago, with stops at investment & commercial banks, money managers, and even his own hedge fund, and this has uniquely prepared him to see the financial services industry for what it is: flush with companies and professionals far more focused on their own best interests than their customers'.
John believes sincerely that, done well and delivered fairly, good financial advice is more valuable than its cost and worth buying. Unfortunately, through his experience, he knows that banks, broker-dealers, insurance companies, etc. do not have their customers’ best interests in mind – they have theirs in mind.
On top of that, John brings to the table experience opening, running, and selling a small foodservice business. Nothing breaks you out from the shackles of Wall Street than small bus…
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Oct 7, 2020
473. Should You Ever Stop And Reset Your Business
Tersh speaks with Wayne Herring about resetting and creating a 90-day plan of goals you want to accomplish! They also speak about the coaching organization Wayne has, called Business Builder Camp and you can learn more by visiting www.businessbuildercamp.com/sbm You get some free goodies for visiting his website!!
Podium is one of our major supporters! Click this link to learn about them, and show them that you value them supporting the podcast! https://www.podium.com/starter/
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Sep 30, 2020
472. How To Grow Your Service Business w Speed And Accuracy w Mike Agugliaro
Tersh talks with Mike A about what it takes to successfully grow a business to $32 million a year in revenue. Mike is a #businesscoach who has years of experience to back up everything he is #coaching. #ceowarrior is one of the fastest-growing #servicebusiness coaching organizations in the country, and Mike shares some free coaching advice here! Sign up to attend classes with us here www.servicebusinessnightschool.com ______________________________________________
Affiliate Links here! Click these to help support the channel and Tersh! Virtual Reality Service Tech Training - https://www.interplaylearning.com/partner/tersh
Shure mic like Tersh uses - https://amzn.to/35PxUkF
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For a copy of the full transcription, visit our website -- https://serviceemperor.com/blog/how-to-grow-your-service-business-w-speed-and-accuracy/
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Sep 30, 2020
471. Setting Goals For Your Business And How To Reach Them w Sharon Cully
Today's show deals entrepreneurs who, with big growth goals, realize there’s a substantial gap between where they are now and where they want to be. Sharon Cully, owner and founder of Simply Processes, knows the best way to close that gap is through a clear, robust vision and well-crafted processes all with the right level of focus.
Over the course of 15+ years managing teams and leading projects in blue-chip FMCG companies (including Coca-Cola, Diageo, and GlaxoSmithKline), Sharon has successfully employed best practices and process improvement methods to increase performance and minimize inventory/operating costs, all while meeting customer objectives. She’s learned what it takes for large companies to succeed and grow, and that ongoing, recurring problems can kill business growth.
Sharon founded Simply Processes as a way to utilize her corporate experience to help smaller entrepreneurial companies gain control over their business processes, ultimately making more money while…
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Sep 30, 2020
470. Should We Invest In IRA When We Are Already Investing In Our Businesses w Terry White
Tersh talks with Terry White, President & CEO of Sunwest Trust. He has been working in the real estate & investment world for 35+ years, and he’s got the expertise to prove it. After graduating with a degree in Accounting and working as a controller for a local title company, Terry launched a small escrow company, which quickly gained a reputation for being honest, hardworking, and fair. In 2003, Terry took his success a step further and formed Sunwest Trust, Inc. Headquartered in Albuquerque, New Mexico, Sunwest Trust, Inc. was founded on the principle of offering clients real-world solutions to all of their self-directed IRA and escrow management needs. Today, Sunwest Trust, together with Sunwest Escrow, serves its clients as both escrow agents and IRA custodians for Individual Retirement Accounts.
Terry has led Sunwest Trust with one goal: to provide outstanding service to each and every client by listening to them and learning exactly what they want. His passion lies in educatin…
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Sep 23, 2020
469. How To Hire A Part Time Sales Manager Who Can Also Work Remote
Rene Zamora is a remote sales manager and shares some awesome information here about how to run a sales department and how we get out of our own minds as a salesperson who isn't great at sales!
Tersh talks with Rene about his own experiences and they figure out how to help him become a better salesman for his business. Learn more about Rene and his business at https://salesmanagernow.com/
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Sep 23, 2020
468. How To Structure Your Service Business To Scale From $1M to $10 Million
Tersh talks with Dirk van Reenen about structuring service businesses, and what we oftentimes miss when it comes to planning the growth process.
Businesses often times will hit a ceiling or wall after they have already begun the process of rapid growth. This oftentimes happens due to not training the proper people in leadership before placing them in a role that requires a leader!
What part does Dirk find is most commonly missing from the businesses that are struggling the most? It is the Human System! A Human System can be defined as a small group of people who simply come together for a common cause or thought. Once the Human System is built within your business, it's growth is unstoppable!
We talk about the three divisions that are required in the BERGflow system:
* Services Division
* Operations Division
* Growth Division
Dirk explains that once the business has 4 key individuals, it is able to operate successfully! These four individuals are listed here: The CEO, The Se…
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Sep 16, 2020
467. Where Would The World Be If We All Gave Back A Little?!
Tersh has the great pleasure to speak with Mike Eriksen of Bluon about their latest product that is making waves within the HVAC industry! The Bluon App of course!! Oh, and the other little product, R-458A, that is making systems operate more efficiently and is a direct replacement for refrigerant 22!
Check out the way we train our service tech by using virtual reality here!
Service Business Mastery Podcast
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Sep 9, 2020
466. How To Increase Your Sales By 300%
What is your personality code, and how do you use it to communicate better? Michelle LaFrance talks with us about the 4 different types, and how we can better sell to those who have a personality type that is different from our own!
Here is a quick list of the personality types:
B-lueprint - these people like structure, loyalty, trust, and they are reserved individuals.
A-ction - get things done quickly! They also enjoy the VIP treatment.
N-urturing - value relationships, they want to know that you and your business is helping others.
K-nowledge - Logical, expertise, connect the dots. These are the thinkers of the group!
#bankcode
Learn more from Michelle and get your free test here https://heysmartypants.com/
Service Business Mastery Podcast
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Sep 2, 2020
465. How To Use Technology To Free Up Time In Your Business
Mary Lent with ThermoGRID came on today's show to share with Tersh several ways in which we can use technology such as ThermoGRID to free up time within our day.
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Aug 26, 2020
464. How To Grow Your Business Without Sucking At It
Tersh speaks with Claire Chandler about growing his business at a rapid speed without collapsing due to the speed of his growth. They also speak about Claire's book called "The Whirlpool Effect"... btw, the back story of the book's naming is enough of a golden nugget that it could have been the entire episode's interview topic!
Working with many diverse startups and corporations over the
last 25 years, Claire experienced that most companies fall apart
once they start to scale. As a solution to this business timebomb,
she created the ’Whirlpool Effect’ - a revolutionary way to align
your leaders and teams around a unifying vision that attracts,
retains and motivates the right talent to achieve your mission.
Claire’s simple yet powerful process is helping many companies
find and fix bottlenecks that are choking their business
performance so they can rapidly scale without the growing
pains.
It's time to grow into the leader your people can't wait to follow.
Check out th…
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Aug 19, 2020
463. What is The Future of Refrigerants in the US w Daikin Applied
What is the future of the current refrigerants in the HVAC industry?! Today we talk with the team at Daikin Applied about their goals and what would be a great new product that could potentially hit the market if passed by the US government. We talk about the massive benefits that come along with this new refrigerant as well! Huge shout out to Susan & PJ for coming on the show and for everything they are doing to help improve our industry!!
Check out Interplay Learning here!!
Service Business Mastery Podcast
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Aug 12, 2020
462. How to Develop A Strong Mentor Mentee Relationship w Kevin Harris
In today's episode, we talk about writing our own obituary! While this may sound like it outside of the normal box of thinking, it is something that is very normal when it comes time to give away your time as a Mentor to someone else. Kevin Harris of Radical Mentoring speaks with us today about what we should do if we are asking to be someone else's mentor, and how we should act as someone who is a Mentee.
Learn more from Kevin and his group of leaders by visiting their website www.radicalmentoring.com There is a ton of amazing free resources on their website, and they will help guide you along the path of mentorship! Good luck!
Service Business Mastery Podcast
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Aug 5, 2020
461. The Four Sets of Mindsets That Will Make You Successful
Before listening to today's episode, take a moment to complete this mindset assessment! It only takes 5 mins and gives you a ton of helpful feedback! While listening to today's episode, follow along to learn more on how you can improve your own personal mindset! If you'd like to learn more from Ryan, just click here to visit his website.
If you are trying to operate your business as successful as possible, then you must know and understand the mindset of your team. A great leader understands their teams' mindset, but also understand their own mindset and how to improve them both!
Learn more about Ryan here!
Service Business Mastery Podcast
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Jul 30, 2020
460. What Do I Do If The IRS Contacts Me?
Tersh talks with Ben Golden on the last day of 2020 to file your taxes (or at least file for an extension)! They talk about what you should do if you are ever contacted by the IRS for any reason at all! Ben has spent years working in around bookkeeping, accounting, and the IRS, so this made for an extremely interesting conversation! We got to talk all about some wild stories that Ben has experienced, so listen closely to ensure you don't become one of these future stories! But if you do find yourself in a pickle, reach out to Ben and his team here www.GoldenTaxRelief.com and tell them that Tersh sent ya...
Service Business Mastery Podcast
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Jul 29, 2020
459. Two Mistakes You Make In Marketing As A Service Business
Tersh talks with Jarod about two mistakes that we make as service business owners, and how we can avoid them in the future! There are some massive value bombs in here for sure!!! Plus, plan on playing this episode a few times to catch all of the helpful hints and tips!!
Learn more from Jarod here on his YouTube channel.
Service Business Mastery Podcast
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Jul 22, 2020
458. Book Your Service Call Online w Schedule Engine
When we millennials want to schedule a service call, what is the very LAST thing we want to do?!? It's pick up the phone to ACTUALLY USE IT TO CALL SOMEONE!!!! lol, and this is where Schedule Engine really shines! Using Schedule Engine can take a one-man team and set their website on the next level to compete with the "big boy's" in your industry!!
Check out Schedule Engine here!
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Jul 15, 2020
457. What Do You Fix Next In Your Business?
Tersh talks with Mike the Motor Bike about what you should fix next in your business and how to develop a strategy to stay on track with fixing the next problem/challenge that is stopping you from growing! Mike is one of my most favoritest people in the world, and this interview shows it! I hope you enjoy it, and please reach out if you have any questions at all about what you should fix next!
Oh, by the way...I, Tersh, am a "Fix This Next" advisor, so please feel free to reach out to me if I can help you in any way!!
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Jul 8, 2020
456. Who Really Knows Where To Speed Your Marketing Dollars?
Tersh talks with Thom Johnson about where is the best place to spend your money when it comes to marketing, and how you will receive the best "bang for the buck" when you are spending that money!
TJohnson@johnsonmediagroup.com
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Jul 1, 2020
455 Don't Let Your Feelings Hold You Back in Business
How will holding a grudge hold you back in business?!? Derek Stone is going to share his experience with us!!
Check out Interplay Learning here!! https://www.interplaylearning.com/partner/tersh
You know that you love that TruTech Tools, LTD and Spyder swag!! Check them out!!
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May 27, 2020
454 - How to Crowd Source Training Your Service Techs w Aaron Salow of XOi Technologies
Aaron talks with Tersh about how XOi Technologies is transforming the world, and how we can use the knowledge from others to help train our techs!
Learn more at www.xoi.io or reach out to Aaron at Asalow@xoi.io
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May 27, 2020
453 - Removing The Snake Oil from Indoor Air Quality w AprilAire
Marc Marchillo & Tom Rusin from Aprilaire joins Tersh on Service Business Mastery Podcast to debunk myths about indoor air quality while also helping us to better understand just how simple this product can add more money to your bottom line while providing you with happier clients!
Learn more from the guys at Aprilaire by visiting their site www.aprilairepartners.com
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May 20, 2020
452 - Who Shaped Tersh At A Young Age w Bruce Wiseman of BDR
Tersh talks with Bruce Wiseman of BDR (Business Development Resources) about creating a business plan as a service based company! You do NOT want to miss this episode! They also talk about some extremely interesting situations that helped to mold Tersh into the person he is today!
Learn more from Bruce by visiting their website www.bdrco.com or send him an email BruceWiseman@bdrco.com
Learn more about Tersh by connecting on social @tershblissett
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May 13, 2020
451- How To Earn A Referral Without Even Asking w Stacey Brown Randall
Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business. Stacey is a three-time entrepreneur, author of Generating Business Referrals…Without Asking, and host of the Roadmap To Grow Your Business podcast.
Stacey has taught her “no asking” referral generation strategy to hundreds and hundreds of clients and audiences. Her clients include well-known corporations and franchises such as Bank of America, Liberty Mutual, Mass Mutual, International Minute Press, LearningRX and Real Living Real Estate but her focus is on small business owners and solopreneurs like Carroll Financial, O’Connor Insurance Associates, HM Properties, Milazzo Webb Law Firm, Farris Cooke CPA, Carolina Business Coach, Slater Interiors, Rae Images, and hundreds more. Stacey received her Master’s in Organizational Communication and is marri…
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May 6, 2020
450 - Knowing Your 3 Avatars w Joshua Dick
Joshua Dick explains who our target audience is in today's episode of the Service Business Mastery Podcast. They also share about Joshua's book "Grow Like A Lobster, Plan, And Prepare For Extraordinary Business Results," while also sharing their own life experiences and how they have helped shape their businesses. Learn more about Josh by clicking here!
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Apr 29, 2020
449 - Book the Digital Leads That Are Coming In To You
Adam talks with Tersh about his new innovative way of getting leads books quickly so that you don't miss one from your lead source provider!
Check out the CRM Tersh uses here...
This is the virtual reality training that Tersh uses to train his techs!
Service Business Mastery Podcast
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Apr 22, 2020
448 - How To Wow Your Clients & Create Life Long Clientele
Tersh talks about service after the sale with Derek LoVerde of To Your Success. They talk about how the attention given to clients before and after selling them our services can create clients who will use you for their entire lives!
Check out To Your Success here!
Check out the CRM Tersh uses here...
This is the virtual reality training that Tersh uses to train his techs!
Service Business Mastery Podcast
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Apr 15, 2020
447: Day to Day Life w SBM Family During This Pandemic
Tersh talks with three of his four children about how life has been since they have been sent home from school. They talk about homeschooling and running a business remotely while still staying sane.
Service Business Mastery Podcast
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Apr 8, 2020
446 - How I Operate My Business Anywhere In The World
Stephen Christopher, the founder of WIT Digital, came on the show today to interview Tersh about how he is able to run Service Emperor, an HVAC, plumbing, and electrical service business, from anywhere in the world!
Tersh explains how he is about to keep culture up, continue training techs, and maintaining inventory! All of this while still being able to watch over the traditional office staff all day too!
Here is a shortlist of items discussed in today's show:
* Managing CSR's & Dispatchers
* Maintaining a strong culture while staying virtual
* Training both service techs and office staff without physically being together
* Inventory control
* Call board & how to remote dispatch techs
* Pros & Cons of being remote & virtual
* What they do with their trash!
Follow Tersh more on social media @tershblissett and Service Emperor @serviceemperor & website, YouTube, Facebook, Instagram
Use the CRM Tersh uses ThermoGrid
Connect with Steven - website, YouTube, Facebook, Twi…
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Apr 1, 2020
445 Having Women Join The Trades
Today's episode we talk with Ken Midgett about the growth of the trades and what he is doing to get lady's to join the trades. We also talk about ways we can continue to market to clients, and how to think outside of the box.
Learn more about the CRM Tersh is using by clicking here!
Service Business Mastery Podcast
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Mar 25, 2020
444 How To Operate Your Business Remotely with Ohana
Today's episode, we have Christina Zerfas talking with us about operating service businesses remotely. We often fear the communication aspect of operating remote, but Ohana software is the potential solution to that fear for you!
Check out more at https://www.tryohana.com/
connect with Christina at CZerfas@tryohana.com to learn more about how it is free through June of 2020!
Learn more about the CRM Tersh is using for day to day operations here 👉 https://thermogrid.org/tersh-demo/
Service Business Mastery Podcast
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Mar 19, 2020
443 - Are Indoor Air Quality Products Safe?
Do you ever wonder if indoor air quality products will actually kill viruses like the coronavirus, or are they simply just snake oil?
Have you ever desired to know the chemical composition of indoor air quality products? Check out Chris and Colby's point of view on current indoor air quality products!
If you're curious about the CRM Tersh uses for his personal business, check it out here!
Connect with Tersh on Social Media @tershblissett
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Mar 18, 2020
442 - 3 Agile Marketing Myths with Andrea Fryrear
Today’s guest is an early convert to the ways of Agile marketing, who knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Andrea Fryrear (FRY-rear) is the co-founder of AgileSherpas, where she works to guide marketers along the path toward greater agility. A content marketer by trade, Andrea holds multiple Agile and Scrum certifications. She’s a regular international speaker on all things Agile marketing, and she’s especially excited to share her expertise at the 2020 Marketing Agility Summit.
We talk about several awesome topics, but the main gist is the 3 Agile marketing myths listed below:
* Agile is all about speed.
* Agile marketers don't have a plan
* If I'm not in the same room, we can't be Agile. * Quick Start Guide is the free gift for joining our mailing list
* The Trello template is here: next level Trello template!
Learn more and connect with Andrea at htt…
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Mar 11, 2020
441- Digital Marketing w Ryan Cote
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.
Service Business Mastery Podcast
Check out the CRM that I use and recommend by clicking here.
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Mar 4, 2020
438 - Why You Need to Deal with Destructive Heroes within Your Business
Today’s guest is Ed Eppley, a global expert in professional management, sales strategy, and performance management. As a principal consultant for the Table Group, a Patrick Lencioni Company, and operator of The Eppley Group, he has worked with executive teams at multinational companies around the world. His clients include a “Who’s Who” of business category leaders such as BMW, Bloomberg, DSW, Goodyear Tire & Rubber Co., and others.
A lifelong entrepreneur, Ed started an advertising agency and a manufacturer’s rep firm selling to the industrial and construction markets before founding The Eppley Group. Ed helps private business owners apply professional management disciplines to identify and correct workplace problems. Over more than 40 years, Ed has honed a skill for identifying talent, understanding executive challenges, and spotting and improving problematic management.
http://www.theeppleygroup.com/
Check out the CRM that I recommend the most...click the link here.
Se…
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Mar 4, 2020
440 - 3 Ways to Leverage a Framework to drive revenue, respect and resiliency in your business
Today’s guest is Chad Sanderson, who has been leading sales and marketing teams to success for over 20 years through his proven and predictable ValueSelling Framework. Chad, who has been named a Top 5 Emerging Training Leader, has worked in sales, built teams, and achieved targets -- both within organizations and as a consultant. He cuts through the outdated, theory-based “fluff” so often attributed to sales training, and gets down to the nitty-gritty with a raw, no-BS perspective to look at what is working, what’s not working, and where there may be opportunities to drive predictable revenue growth through sales optimization.
Service Business Mastery Podcast
Check out the new CRM that I have found to be amazing!! Click here to get a demo.
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Feb 26, 2020
439: How Do I Grow My Business?
Today’s guest is Terry Lammers (LAMM-ers), Certified Valuation Analyst and cofounder/managing member of Innovative Business Advisors. He was President and Owner of Tri-County Petroleum for 20+ years before joining Regions Bank as VP of Commercial Banking after selling his business in 2010. Armed with vast financial expertise and decades of hands-on business leadership, Terry now works with his team at Innovative Business Advisors to guide current business owners looking to sell their enterprises, as well as prospective buyers.
Terry’s new book, You Don’t Know What You Don’t Know, is an in-depth examination of the process of buying, growing, and eventually selling a business. With Terry’s guidance, both current and aspiring business owners are sure to walk away with a wealth of knowledge and advice to lead them down the path to business success in every stage.
Reach out to Terry at Terry@innovativeba.com
https://thermogrid.org/demo/ Check out a demo for thermoGRID here!
Fo…
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Feb 12, 2020
437 Does Emerson Solve The Tech Shortage Crisis?
Tersh talks with Brian Feenie on the Service Business Mastery Podcast about the Emerson product called the Sensi-Predict. This product is on pace to revolutionize the HVAC industry! It's not something that is new and unheard of, but it's new to the residential side of things. Listen to today's episode to learn how this adaptive technology is changing our lives for the better!
Reach out to Tersh, to learn more about this product, on social media @tershblissett most everywhere or email him tersh@icebound.us
Learn more about the CRM that is taking over the industry by storm! Click here to learn about ThermoGRID
Check out where I was listed in the top 25 of all business podcasts here!!
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Feb 11, 2020
436: Add Value to Your HVAC System with an Extended Labor Warranty
Tersh talks with Don from JB Warranties about how we, as the service provider, can add extra value to our clients while also making money in the deal!! Plus, you get to keep that client for the life of the equipment rather than it just being a quick transaction when they purchase an HVAC system from you.
This episode is recorded live from the AHRexpo in Orlando FL 2020.
Connect with JB Warranties here!
Check out ThermoGRID here!
Connect with Tersh on social media @tershblissett most everywhere!
Check out where we are listed in the top 25 business podcasts here!!
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Feb 8, 2020
435: Providing Your Team A Safer Workplace with Spyder Products
Tersh teams up with Gil from the HVAC Uncensored podcast to interview the guys from Spyder Products about some of their latest and greatest gadgets! Tersh dives deeply into the safety aspect of the products and how this results in a more productive workforce.
Reach out to the Spyder Products team at www.spyderproducts.com or email them at dave.mcclure@spyderproducts.com or david.swisher@spyderproducts.com
Connect with Tersh on all social media platforms @tershblissett
Check out ThermoGRID's amazing CRM platform here!! -> ThermoGRID
Check out the listing where we were ranked as one of the top business podcasts out there!!! Pure Awesomeness!!
Have a listen to Gil's podcast too! Click here to check out their show!
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Feb 5, 2020
434: My Website & SEO Review part 2
Tersh talks with Stephen Christopher from Wit Digital a few months after last week's episode about his website and the progress Wit Digital has made with fixing the issues related to what the previous company did when building the website.
They also talk about the difference in relationships between a good SEO/Marketing company and an AMAZING one!
Connect with
* Stephen https://www.linkedin.com/in/stephenchristopher/
* https://witdelivers.com/
* Tersh https://www.linkedin.com/in/tershblissett/
* @tershblissett on almost every social platform
~Our podcast sponsor is ThermoGRID click the link to check it out!
~How about we are listed as one of the top business podcasts in the world! Check it out in this link!!!
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Jan 22, 2020
432: How to Win Forever Clients with Ugly Mug Marketing's Wayne Mullins
Tersh talks with Wayne Mullins from Ugly Mug Marketing about the definition of marketing, and what we can do to create evangelists who will do our marketing for us!
Wayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought after marketing consultant, regularly having to turn clients away. He directly influences more than one hundred thousand entrepreneurs annually via his blog, books, and training programs. While making his clients more profitable is an easy motivator, Wayne is also driven by creating value for his clients beyond just the dollars and cents. He is passionate about building a team that isn’t focused on checking off items on to-do lists and completing projects, but instead, on getting results for their clients.
* Understand the baseline of client expectations.
* Exceed those expectations!
Learn more from Wayne by reaching out to him here! www.uglymugmarketing.com
This episode was brought to you by the awesome people over at ThermoGRID. If you do no…
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Jan 15, 2020
431: 5 Levers You Can Use to Shred Weight Even As A Busy Business Owner!
Today’s guest is Angelo Poli (PO-lee), transformation specialist and founder of MetPro, the advanced methodology that analyzes an individual’s specific response to diet and activity, and adjusts based on their personal needs and goals. Through MetPro’s tactful and personalized approach to health, Angelo and his highly-respected team have the ability to strategically redirect each of their clients toward achieving their greatest results.
With a high-profile client list that includes Olympic Athletes, NFL MVPs, physique models, and business leaders, it’s no wonder that Angelo has become one of the most celebrated and desired body transformation experts in the world.
Tersh talks with Angelo Poli about how we can improve our health and fitness as a busy owner or manager. They also speak about how this is accomplished quickly! Fret not though, there is a ton of business advice sprinkled in there as well! Listen closely for those easter eggs!
www.metpro.co/sbm is where you can go…
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Jan 8, 2020
430: Listener Email - Dealing with Cheap Clients
On today's episode, we talk PERCEIVED VALUE vs INVOICE PRICE! We had a listener email us recently, and they asked for advice on how to handle a client who was giving them a fit about a price that they feel was extremely fair...if not, a little lower than standard for the HVAC industry. This service business owner would like to know what we would do if we were put in a similar situation with our heating and air conditioning small business.
Julie and Tersh talk between the two of them about ways to add value so that these types of calls are less likely to happen! Please share your thoughts and feedback with us!
Also, connect with us on social media @tershblissett & @julieablissett Tersh@icebound.us if you'd prefer to email!
Click here for an explanation of how to figure out your billable hour for those who may be questioning themselves on the price they are giving their clients.
Of course, to get a true picture of your business expenses, you'll want to calculate your overhead rate or…
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Jan 1, 2020
429: Who Would Know What We Want in a CRM More Than Someone Who Has Been in the Trenches Too?
Imagine having a software that is extremely powerful, but is not so large that your input is ignored! Tersh talks with the founder of ThermoGrid about why he created this CRM software, and how it differentiates from their competitors. Can you say HEAT LOAD CALCULATOR?!? They also have a built-in price book that will help you to instantly job cost as soon as your invoice is closed. They believe in their product so much so that they offer a 25% profit increase guarantee that Adam talks about in this episode! Inventory management is a pain point for almost every business owner and manager, and it is built into the program already!
Do you lose time and momentum due to technicians who "thought" they had parts due to poor inventory control? Have you noticed that your company is as busy as it has ever been but your profits are depleted from:
* Overtime costs
* Double entry
* Bank/dealer fees
* Missing service agreement deadlines
* Dispatching the wrong talent to particular jobs…
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Dec 25, 2019
428: Growing leaders using the F.A.R.M. strategy
Today’s guest is Zach Thomas. He is an entrepreneur, published author, coach, and speaker. As a West Point graduate, Zach served his country as an Airborne Ranger Infantry Officer before launching multiple successful companies. Today, Zach is the owner/operator of a Chick-fil-A franchise in Rockmart, Georgia. His Leader Farming strategy - Growing Leaders to Grow your Business - has resulted in the top 20% performance metrics and the development of multiple Chick-fil-A franchisees from his restaurant. A self-proclaimed “Lean 6 Ninja,” Zach has cultivated a culture of continuous improvement in his organization. His pioneering efforts have led him to serve on the Lean Operator panel for Chick-fil-A, Inc. and co-create the Lean365 program that helps other franchisees build a culture of empowerment, engagement, and excellence. He’s been featured in Newsweek and on Good Morning America and is sharing what he’s learned along his journey.
Zach Thomas comes on the show to share with…
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Dec 18, 2019
427: 3 Things You're NOT Doing to be More Successful in Your Service Business!
Tersh talks with Robin about the things we are not doing that we should be doing to make our business successful, but often times we are stepping over these steps because of the next shiny object! The steps are rather simple and listed below...listen to this episode to dive deeply into each of the steps!
* Goal Setting
* Reverse Engineering these Goals
* Lack of Tenacity
Remember to slow down to speed up!!
Connect with Tersh on any social media @tershblissett
Connect with Robin here:
https://fearless.biz/
Robin's Book "Take Your Shot"
https://www.amazon.com/s?k=take+your+shot+robin+waite&crid=2OZFUX093HSSL&sprefix=take+your+shot%2Caps%2C138&ref=nb_sb_ss_i_4_14
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Dec 11, 2019
426: Growing Your Service Business to $125M with Reputation Management and a Few Other Things w Josh Kelly
Tersh talks with Josh Kelly who is the son of the owner of Paker & Son's HVAC in Arizona. Josh tells us what it took for their family to grow their business by 30% every year and eventually make their way to $125 million in revenue in a single year! Listen to this episode as we dive into reputation management and a few other goodies that Josh has in store for us!
Follow us on social media @tershblissett
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Dec 4, 2019
425: How to Keep Your Service Call Board Full Everyday with Brigham Dickinson
Brigham talks with Tersh about his newest book, called Patterned After Excellence, which is the followup book to Pattern For Excellence. They talk about what it takes to build a culture and atmosphere that thrives on living the truth's.
Brigham explains tons of tips on how to get calls added to your service board and increase your call booking percentages. His business is based on training CSR's, and he is one of the best in the industry. Check out this conversation to learn first hand a few of the tips and tricks he shares with us!
Connect with Brigham at www.PowerSellingPros.com
On Instagram @powercertified
Follow Tersh on all social media platforms @tershblissett
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Nov 27, 2019
424: FieldPulse - The Hidden Gem of CRM's for Service Businesses
Tersh talks with Gabriel Pinchev, the CEO of FieldPulse, about their CRM and tons of features they offer with the program. This system could be the CRM that you have always been looking for... Tersh is asked constantly if he knows of a program that has tons of features for a startup company but is not overwhelming and expensive as some of the larger programs. If you're the type of person who is wondering the same thing, then this is the program for you!
Use the discount code:
ServiceBusinessMastery10off
for 10% off up to 1 year on the month to month plan...PLUS it increases the discount on the longer plans!!
Be sure to follow their Instagram and Facebook pages...you won't be disappointed!
https://www.instagram.com/fieldpulse/
https://www.facebook.com/fieldpulse/
www.fieldpulse.com
Follow/connect with Tersh on social media @tershblissett
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Nov 13, 2019
422: 5 Strategies to Shatterproof Your Service Business - Part 1
Tersh talks with Scott Reib about how we can bulletproof our service businesses so that they will last the long haul! There are five strategies, and they are simply amazing! Click on this link to receive your FREE copy of Scott's book laying them all out in detail!
Here is just a sneak peek at what we have in store for you!
* Create 5 CLOSE relationships!
* Find a CPA who will call you every other week and likes talking to you.
* Find a Banker...and follow them everywhere they go...if they move to a new bank, you move too!
* Insurance Agent...develope a friendship with yours and have the ability to call/text them day or night.
* Lawyer...if you don't have a relationship with one, Scott is your man!
* Business Coach...this is who will tell you what you don't want to hear, but you NEED to hear.
* How is the foundation of your business?
* Focus on the legal structure of your business.
* Call your CPA that you now have a relationship with...don't trust two guys on tal…
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Nov 6, 2019
421: Is Amazon Ruining the Home Service Industry?
Is Amazon ruining our industry or are they forcing us to be better at customer service?! Steve and Tersh talk about soft skills, and how increasing these skills will bring more money to your bottom line! Steve talks about the following...plus more!
* Amazon and if they are killing us...
* Customers want the value...
* You MUST charge for the value...
* Sales is not a bad word but are tough for technical-minded people...
* Here is a link to the last episode Steve and I recorded...
Connect with Tersh on Social @tershblissett
Reach out to Steve at www.coscia.com or call him at 610-853-9836
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Oct 30, 2019
420: 5 Tips to 10X Your Life, No Matter Where You Are In Your Career-Personal Life w Carlos Rosales
Tersh talks with Carlos Rosales III about 5 ways you can 10X your life, no matter where you are in your personal or career life. Below are some of the tips they talked about!
* East to West - experiencing peace through forgiveness
* Masterpiece - accepting who you are
* Abundance - living the life of peace
* 10X - sharing everything & utilizing your gifts
* Finish Well - Start with the end in mind.
Get in the game & get off the bench!
10x4chist.org/sbm is where you can learn more about Carlos
www.kit.com/tersh/reading-for-success/ is where you can read what Tersh is reading.
Connect with Tersh on social @tershblissett
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Oct 23, 2019
419: 4 Keys to Making Any Video Perform Better w Rick Cesari
Tersh talks with Rick Cesari about so many interesting topics surrounding video content and how it can help your small business grow to the next level and beyond! They talk about why video is so important, along with a ton of stats surrounding video content on the internet. The main points to take away from this episode are the 4 keys to making any video perform better and may you more money!
* Structure - start with the end in mind
* Avatar - know who you are talking to
* Testimonials - let others tell people how great you are
* CTA - don't forget your Call To Action!
Learn more about Rick at www.RickCesari.com You can also pick up a copy of his Ebook there on his website. Snag a copy of his latest book Video Persuasion: Everything You Need To Know on Amazon.
Read everything that I am reading! https://kit.com/Tersh/reading-for-success
And follow me on Social...just search @tershblissett and I should pop up most everywhere!
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Oct 16, 2019
418: Top 3 Tips of Lifestyle Transformation for Business Owners with Jeannette Bessinger
This episode of the Service Business Mastery Podcast, Julie takes over for Tersh as the host of the show, and she has an awesome conversation with Jeannette Bessinger about how we, as small business owners, can transform our professional and personal lives by taking 3 simple steps! They dive into great detail on how to make it happen easily, but the steps are listed below!
* Slow Down! We, as a society, eat way too fast!
* On & Off the plate pleasures...
* Rewarding yourself!
If you'd like to learn more about anything that was mentioned on this episode, feel free to reach out to Jeannette at www.jeannettebessinger.com/sbm Tag Julie in your screenshot @julieblissett or tag Tersh @tershblissett
And read what Tersh is reading https://kit.com/Tersh/reading-for-success
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Oct 9, 2019
417: How to Grow Your Service Business to $30 Million per Year in Revenue w Mike Agugliaro
Tersh sits down with one of his mentors and business coaches, Mike Agugliaro, and talks about what it took for him to go from 0 to $32 million in revenue per year! Mike & his business partner, Rob Zadotti, sold their service business and are now coaching full time. Listen while they talk about some of the trials and tribulations this amazing duo battled in order to become one of the most successful service businesses in America!
Learn more about Mike Agugliaro at www.ceowarrior.com
Reach out to Tersh on any social media @tershblissett
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Oct 2, 2019
416. How to Provide Healthcare Benefits as a Start Up Service Business
Tersh talks with Tom Linsday and Steve Rigby about providing an alternative to the traditional healthcare options so that you can stay competitive in the hiring market while you're a start-up small business! Health insurance is a scary hurdle that most small business owners are afraid to even attempt to offer due to its costs. This episode talks about how affordable and beneficial this program can be for you!
Learn more from Tom & Steve here: www.gotpurehealth.com
Find Tersh on social media @tershblissett
Read what Tersh is reading www.kit.com/tersh/reading-for-success/
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Sep 25, 2019
415: How To Instantly Gain 700 Testimonials For Your Product w Marisa Murgatroyd
Tersh and Marisa talk about how she gameified a process that earned her 700 testimonials, and how you can do the same thing for your business!
Learn more here!
liveyourmessage.com/SBM
Read what Tersh is reading:
www.kit.com/tersh/reading-for-success/
Follow Tersh on all social media by searching the username @tershblissett
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Sep 18, 2019
414: Daniel Adkins interviews Tersh about business growth
Daniel Adkins and Tersh talk about their paths from where they started out through where they are today! Daniel is extremely strong in the financial industry and on the financing side of the service business world!
Read what Tersh is reading www.kit.com/tersh/reading-for-success/
follow Tersh on social media @tershblissett
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Sep 4, 2019
413: My EZ Install Update Episode w Chris Rush
Tersh talks with Chris Rush about some recent changes surrounding consumers who are purchasing equipment online and are looking for contractors to install the equipment they just purchased!
Once you have listened to this episode, sign up at www.myezinstall.com/installer-sign-up
Follow Tersh on social media @tershblissett
Check out Tersh's business YouTube channel too, and let him know what you think about the content...subscribe to this show and his YouTube channel!! You will be happier because you did...
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Aug 28, 2019
412: 5 Reasons You Fail W a Virtual Assistant w Barbara Turley
Tersh and Barbara Turley talk about why people fail when it comes to hiring and keeping a virtual assistant. Below is a list of the five most common reasons Barbara sees! Click the link below to learn more and to connect with Barbara.
* You think your VA can do everything.
* You hire a VA and you expect them to just 'know' your business.
* You haven't created systems and processes yet for your VAs to properly execute tasks.
* You didn't guide your VA to success.
* You squeeze your VA and try to get productive work out of every second you are paying for them.
www.thevirtualhub.com/sbm
Read what Tersh is reading -
www.kit.com/tersh/reading-for-success/
Connect with Tersh on any social media @tershblissett
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Aug 21, 2019
411: How to Make The INK 5000 List 6 Times
Tersh talks to Todd Palmer about how to start and restart a business the right way! They dive down into how to make the INK 5000's list not just once, but 6 times!!
Take this away...if nothing else...Hire for DNA not RESUME!
Connect with Todd on LinkedIn @toddpalmer1
Connect with Todd here!!
Pick up his book "The Job Search Process"
Other episode links... colorcode.com myezinstall.com/installer-sign-up/
Connect with Tersh on every social platform @tershblissett
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Aug 20, 2019
410: Bonus Episode! Light The Night Savannah 2019
Tersh does his best to guilt you into donating $10 (at least...) to his page for the Leukemia Lymphoma Society's Light the Nigh