Generational Research and Gen Z Discoveries with Jason Dorsey
Play • 43 min

In this episode of The Sell or Die Podcast, we’re pleased to have Jason Dorsey joining us. Jason is a pioneering Gen Z, Millennial, and generations speaker and researcher. He is on a mission to separate generational myth from truth through data to solve strategic challenges for leaders. His latest bestselling book is Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It. Jason is here to talk to us about everything we need to know about Generation Z, how they differ from millennials, and how we can use research findings to win them over in sales. 

Points we’ll go over include:

  • Gen Z characteristics
  • Marketing to Gen Z
  • How Covid-19 affected the generations

Adaptation is crucial for sales. Remember that someone will adapt to this generation. Is it going to be your competitor, or is it going to be you? If you don’t start speaking to Gen Z, you’ll miss out on a huge opportunity. 

To learn more about Gen Z and how to market to them be sure to listen to episode 540 of The Sell or Die Podcast!

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Zconomy: How Gen Z Will Change the Future of Business―and What to Do About

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